Electronic gaming apparatus with means for displaying interactive advertising programs

• US 6,089,975 A
• Filed: 07/16/1997
• Issued: 07/18/2000
• Est. Priority Date: 07/16/1997
• Status: Expired due to Term

• Current Assignee: Sg Gaming, Inc. (Light & Wonder Incorporated)
• Original Assignee: Jerry B. Dunn
• Inventors: Dunn, Jerry B.
• Primary Examiner(s): Martin-Wallace, Valencia
• Assistant Examiner(s): PARADISO, JOHN ROGER
• Application Number:
  US08/895,151
• Time in Patent Office: 1,098 Days
• Field of Search: 463/16, 463/17, 463/18, 463/19, 463/20, 463/24, 273/434
• US Class Current: 463/16
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements

Abstract

A system for providing interactive video programs of promotional advertising and information presentations to one or more casino or gaming establishment type of units of electronic video gaming machines each having a video game display screen. Each gaming machine is electronically interconnected to a central computer system of the casino or establishment and is provided with a programmed integrated circuit interface board for receiving the transmission of a video program of promotional advertising and information presentations to the video display screen of each gaming machine when such machine is not in game play by a game player. The integrated circuit interface board is programmed to terminate the transmission of the advertising and information program at each gaming machine upon the activation of game play of the machine by a game player. The program of interactive advertising and information presentations is supplied to the central computer system of the casino or gaming establishment by video tape or CD-Rom disk players or by telephonic modem interconnects.

Claims

1. A system for providing interactive promotional advertising and information presentations to one or more casino or gaming establishment type of units of electronic video gaming apparatus each having a video game display screen comprising:

a) a central computer system electronically interconnected to said one or more units of video gaming apparatus;

b) means for communicating to said computer system a video program of interactive promotional advertising and information presentations;

c) programmed integrated circuit interface boards each interconnected to said central computer system and to said one or more units of video gaming apparatus for the transmission of said video program of advertising and information presentations from said computer system to the video display screen of each of said units of said gaming apparatus when said one or more units of video gaming apparatus are not in game play by a game player; and

d) means at each of said one or more units of video gaming apparatus interconnected to the programmed integrated circuit interface board thereof for terminating the transmission of said program of advertising and information presentations to the video game display screen thereof upon the activation of game play of said apparatus by a game player.

2. A system for providing interactive promotional advertising and information presentations to one or more casino or gaming establishment type units of electronic video gaming apparatus as claimed in claim 1 wherein the means for communicating said video program of interactive promotional advertising and information presentations to said computer system is selected from the group consisting of video tape and CD-Rom disk players and telephonic modem interconnects.

3. A system for providing interactive promotional advertising and information presentations to one or more casino or gaming establishment type units of electronic video gaming apparatus as claimed in claim 1 wherein the means at each of said one or more units of video gaming apparatus for terminating the transmission of said video program of advertising and information presentations to the video game display screen of each gaming unit upon the activation of game play comprises detection circuitry of said interface board for detection of the deposit into said apparatus of game play coins or tokens or monetary bills or script.

4. A system for providing interactive promotional advertising and information presentations to one or more casino or gaming establishment type units of electronic video gaming apparatus as claimed in claim 1 wherein the electronic video gaming apparatus of the system includes electronic gaming apparatus selected from the group consisting of video slot machines, video poker machines, video blackjack machines, video keno machines and video multi-game machines.

5. Apparatus for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines via the video game display screens of each of said gaming machines comprising:

a) a central computer system electronically interconnected to said one or more video gaming machines;

b) means for providing said computer system with a repeating video program of interactive promotional advertising material and informational presentations;

c) a programmed integrated circuit interface board interconnected to the video game display screen of each of said one or more video gaming machines with each of said boards interconnected to said central computer system for the transmission of said repeating video program of said advertising material and informational presentations to the video game display screen of each of said gaming machines when said one or machines are not in game play by a game player; and

d) means at each of said one or more gaming machines interconnected to the programmed integrated circuit interface board thereof for terminating the transmission of said repeating video program of interactive promotional advertising and informational presentations to the video game display screen thereof upon the activation of game play of said machine by a game player.

6. Apparatus for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 5 wherein the means for providing a repeating video program of interactive promotional advertising material and informational presentations to the central computer system of said apparatus is selected from the group consisting of video tape and CD-Rom disk players and wired and wireless telephonic modem interconnects.

7. Apparatus for displaying interactive promotional advertising and information presentations one one or more casino or gaming establishment electronic video gaming machines as claimed in claim 5 wherein the means at each of said one or more gaming machines for terminating the transmission of said repeating video program of interactive promotional advertising and information presentations to the video display screen thereof upon the activation of game play comprises circuitry of said integrated circuit interface board for the detection of the deposit into said one or more gaming machines of game play coins or tokens or monetary bills or script.

8. Apparatus for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 5 wherein said electronic video gaming machines are selected from the group consisting of video slot machines, video poker machines, video blackjack machines, video keno machines and video multi-game machines.

9. A method for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines via the video game display screens of each of said gaming machines comprising:

a) interconnecting a central computer system of said casino or gaming establishment electronically to each of said one or more video gaming machines, each of said machines have independent game activation means;

b) providing said computer system with a repeating video program of interactive promotional advertising material and informational presentations;

c) interconnecting a programmed integrated circuit interface board to the video display screen of each of said one or more video gaming machines and interconnecting each said interface board to said central computer system for the transmission of said repeating video program of said advertising material and informational presentations to the video game display screen of each of said gaming machines when said one or more machines are not in game play by a game player; and

d) interconnecting the game activation means of each of said one or more video gaming machines to the programmed integrated circuit interface board of each of said machines whereby upon activation of game play of one or more of said gaming machines the transmission of said repeating video program of interactive promotional advertising material and informational presentations is terminated and the video game display screen of each of said machines displays game play information and graphics.

10. The method for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 9 wherein said repeating video program of promotional advertising material and informational presentations is provided to the central computer system of said casino or gaming establishment via transmitting a video tape recorded program of said advertising material and informational presentations to said central computer system.

11. The method for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 9 wherein said repeating video program of promotional advertising material and informational presentations is provided to the central computer system of said casino or gaming establishment via transmitting a CD-Rom disk recorded program of said advertising material and informational presentations to said central computer system.

12. The method for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 9 wherein said repeating video program of promotional advertising material and informational presentations is provided to the central computer system of said casino or gaming establishment via transmitting said program via a telephonic modem from an external program production source.

13. The method for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 9 wherein termination of the transmission of the interactive promotional advertising and information presentation to the video display screen of said machines is effected by activation of game play by inserting game play coins or tokens or monetary bills or script into the game activation means of said machines by a game player.

14. The method for displaying interactive promotional advertising and information presentations on one or more casino or gaming establishment electronic video gaming machines as claimed in claim 9 wherein said electronic video gaming machines are selected from the group consisting of video slot machines, video poker machines, video blackjack machines, video keno machines and video multi-game machines.