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Method and apparatus for customization of information content provided to a requestor over a network using demographic information yet the user remains anonymous to the server

  • US 6,128,663 A
  • Filed: 02/10/1998
  • Issued: 10/03/2000
  • Est. Priority Date: 02/11/1997
  • Status: Expired due to Term
First Claim
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1. A method for providing demographic information on a computer network user to machines in the computer network, comprising the acts of:

  • (a) obtaining demographic information on the computer network user, the demographic information in the computer network user being entirely self-represented yet the computer network user remains anonymous;

    (b) associating at least a portion of the demographic information to a remote page request, the remote page request being directed to a remote server machine in the computer network; and

    (c) transmitting the remote page request with at least the portion of the demographic information to the remote server machine over the computer network.

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