System and method for updating shopping transaction history using electronic personal digital shopping assistant

• US 6,129,274 A
• Filed: 06/09/1998
• Issued: 10/10/2000
• Est. Priority Date: 06/09/1998
• Status: Expired due to Term

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: Suzuki, Hikaru
• Primary Examiner(s): Frech, Karl D.
• Application Number:
  US09/094,323
• Time in Patent Office: 854 Days
• Field of Search: 235/380, 235/379, 235/487, 235/492, 235/381, 235/383, 705/10, 705/14, 705/16, 705/17
• US Class Current: 235/381
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/341 Active cards, i.e. cards including their own processing means, e.g. including an IC or chip
• CPC Class Codes: G06Q 20/363 with the personal data of a user
• CPC Class Codes: G06Q 20/4093 Monitoring of device authentication
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 7/0866 by active credit-cards adapted therefor G07F7/1008 takes precedence
• CPC Class Codes: G07F 7/1008 Active credit-cards provided with means to personalise their use, e.g. with PIN-introduction/comparison system

Abstract

An electronic personal shopping system for communicating between a customer'"'"'s personal memory store and point-of-sale terminals in a retail facility. Demographic profile data, a customer'"'"'s transaction history data and a customer'"'"'s current incentive indicia are stored in particular locations in a memory of a portable, machine-readable smart card. The smart card is adapted to interface with a store'"'"'s check-out terminals and customer assistance, or kiosk terminals. Check-out terminals record a customer'"'"'s most recent transactions in the customer'"'"'s transaction history storage area and update a customer'"'"'s current incentive indicia to reflect the most recent purchase. A customer is able to maintain a transaction history without intervention of a store platform computer. A customer assistance, or kiosk terminal, is able to develop promotional and personalized greeting messages by reading and analyzing the demographic profile, transaction history and incentive indicia information stored in the smart card to personalize the service offered to each individual customer.

Claims

1. An electronic personal shopping system for use in a retail facility, the system comprising:

a portable machine-readable personal memory store including a plurality of non-volatile data storage areas, the data storage areas partitioned to define a first portion containing customer specific demographic profile information, the personal memory store further partitioned to define a second portion containing information identifying a customer'"'"'s transaction history and at least a third portion for storing a current incentive indicia, wherein the transaction history includes information on each item most recently purchased by the customer;

at least a point-of-sale terminal, the terminal including;

a personal memory store interface unit capable of reading, writing and editing said demographic profile, transaction history and incentive indicia information of a personal memory store;

an output device capable of outputting said demographic profile, transaction history and incentive indicia information;

a microprocessor based control unit, coupled between the interface unit and the output device, the control unit managing information transfer and data processing under application software program control, the control unit including transaction circuitry for editing and updating transaction history data to reflect a customer'"'"'s most recent transactions and for editing and updating current incentive indicia data to reflect a customer'"'"'s most recent transactions, the transaction circuitry further for determining whether a particular customer'"'"'s most recent transactions qualify that customer for an incentive award; and

wherein, the updated transaction history data and updated current incentive indicia data processed by the transaction circuitry are written to the second and third data storage area portions of the personal memory store by the interface unit, thereby maintaining the transaction history and incentive indicia data stored in the data storage areas in an up-to-date condition reflecting the customer'"'"'s most recent transactions.

2. The electronic personal shopping system according to claim 1, the point-of-sale terminal further comprising issue means for defining said first, second and at least third portions of a customer'"'"'s personal memory store, issue means further including inputting means for entering demographic profile information specific to a customer to said first portion of a customer'"'"'s personal memory store.

3. The electronic personal shopping system according to claim 1, wherein the personal memory store comprises a contact-type smart card.

4. The electronic personal shopping system according to claim 3, the contact-type smart card comprising a magnetic media defining the non-volatile data storage areas, the interface unit comprising a magnetic media reader/writer unit configured to interface with the card.

5. The electronic personal shopping system according to claim 3, the contact-type smart card further comprising:

at least a non-volatile integrated circuit memory element defining the non-volatile data storage areas;

a plurality of electrical contacts; and

wherein, the interface unit is constructed to mate with said contact so as to read and write information from and to said memory element.

6. The electronic personal shopping system according to claim 1, wherein the personal memory store comprises a contactless-type smart card.

7. The electronic personal shopping system according to claim 6, the contactless-type smart card further comprising:

at least a non-volatile integrated circuit memory element defining the non-volatile data storage areas;

a transceiver circuit;

an integrated circuit processor for managing data information transfer between the memory element and the transceiver circuit; and

wherein the interface unit is constructed to enter into wireless bi-directional communication with the transceiver circuit so as to read and write information from and to said memory element.

8. The electronic personal shopping system according to claim 7, wherein the contactless-type smart card is battery powered.

9. The electronic personal shopping system according to claim 7, wherein the contactless-type smart card is powered by radiative induction, the interface unit developing an induction field to power said card.

10. The electronic personal shopping system according to claim 1, the transaction circuitry comprising shopping history processing means for evaluating purchase item information of items being purchased and for providing transaction information to the interface unit for writing to the personal memory store.

11. The electronic personal shopping system according to claim 10, the transaction circuitry further comprising at least incentive point processing means for evaluating a price metric for items being purchased and for calculating incentive indicia on the basis of the price metric, the at least incentive point processing means further for providing the incentive indicia to the interface unit for writing to the personal memory store.

12. The electronic personal shopping system according to claim 1, wherein the customer specific demographic profile information comprises a data table, the data table including a customer identification entry, at least one merchandise brand preference entry, and at least one personal preference metric entry.

13. The electronic personal shopping system according to claim 12, wherein the at least one personal preference metric entry is at least one of a list including clothing size parameters, colors, patterns and style.

14. The electronic personal shopping system according to claim 1, wherein the transaction history information comprises a data table, the data table storing an item name and item price of each item purchased by a customer in one of a plurality of entries, thereby defining and maintaining a transaction record list, the list containing an entry for a customer'"'"'s most recent transactions.

15. The electronic personal shopping system according to claim 14, wherein the transaction history information data table is cyclically maintained, such that when the table is completely filled with entries, the next entry is written over the oldest entry in the table.

16. An electronic personal shopping system for use in a retail facility, the system comprising:

a portable machine-readable personal memory store including a plurality of non-volatile data storage areas, the data storage areas partitioned to define a first portion containing customer specific demographic profile information, the personal memory store further partitioned to define a second portion containing information identifying a customer'"'"'s transaction history and at least a third portion for storing a current incentive indicia, wherein the transaction history includes information on each item most recently purchased by the customer;

at least a customer assistance terminal, the assistance terminal including;

a personal memory store interface unit capable of reading said demographic profile, transaction history and incentive indicia information of said personal memory store;

an output device capable of displaying information in videographic or hardcopy form;

a microprocessor based control unit, coupled between the interface unit and the output device, the control unit managing information transfer and data processing under application software control, the control unit including transaction history processing means for analyzing a customer'"'"'s transaction history information read from the personal memory store by the interface unit to thereby develop a customer assistance recommendation, the control unit further including demographic profile data processing means for analyzing a customer'"'"'s demographic profile information read from the personal memory store by the interface unit to thereby personalize messages displayed or printed on the output device, the control unit further including incentive indicia processing means for analyzing a customer'"'"'s current incentive indicia read from the personal memory store by the interface unit to thereby develop and display an incentive indicia status message.

17. The electronic personal shopping system according to claim 16, wherein the assistance recommendation developed by the transaction history processing means generates a co-ordinated item assessment in response to an analysis of recently purchased items defined by the customer'"'"'s transaction history information.

18. The electronic personal shopping system according to claim 17, wherein the assistance recommendations developed by the transaction history processing means comprises promotional recommendations in response to an analysis of needed replenishment items determined from a customer'"'"'s transaction history information.

19. The electronic personal shopping system according to claim 18, wherein the assistance recommendations developed by the transaction history processing means comprises promotional item recommendations in response to a determination that a customer'"'"'s transaction history information lacks certain items falling within a predetermined criteria.

20. An electronic personal shopping system according to claim 16, wherein the demographic profile data processing means generates a personalized greeting message for display by the output device, the demographic profile data processing means further generating a promotional message in response to an analysis of at least a personal preference metric comprising a customer'"'"'s demographic profile information.

21. The electronic personal shopping system according to claim 16, wherein the personal memory store comprises a contact-type smart card.

22. The electronic personal shopping system according to claim 21, the contact-type smart card comprising a magnetic media defining the non-volatile data storage areas, the interface unit comprising a magnetic media reader/writer unit configured to interface with the card.

23. The electronic personal shopping system according to claim 21, the contact-type smart card further comprising:

at least a non-volatile integrated circuit memory element defining the non-volatile data storage areas;

a plurality of electrical contacts; and

wherein the interface unit is constructed to mate with said contacts so as to read and write information from and to said memory element.

24. The electronic personal shopping system according to claim 16, wherein the personal memory store comprises a contactless-type smart card.

25. The electronic personal shopping system according to claim 24, the contactless-type smart card further comprising:

at least a non-volatile integrated circuit memory element defining the non-volatile data storage areas;

a transceiver circuit;

an integrated circuit processor for managing data information transfer between the memory element and the transceiver circuit; and

wherein the interface unit is constructed to enter into wireless bi-directional communication with the transceiver circuit so as to read and write information from and to said memory element.

26. The electronic personal shopping system according to claim 25, wherein the contactless-type smart card is battery powered.

27. The electronic personal shopping system according to claim 25, wherein the contactless-type smart card is powered by radiative induction, the interface unit developing an induction field power said card.

28. The electronic personal shopping system according to claim 16, wherein the customer specific demographic profile information comprises a data table, the data table including customer identification entry, at least one merchandise brand preference entry, and at least one personal preference metric entry.

29. The electronic personal shopping system according to claim 28, wherein the at least one personal preference metric entry is at least one of a list including clothing size parameters, colors, patterns and style.

30. The electronic personal shopping system according to claim 16, wherein the transaction history information comprises a data table, the data table storing an item name and item price of each item purchased by a customer in one of a plurality of entries, thereby defining and maintaining a transaction record list, the list containing an entry for a customer'"'"'s most recent transactions.

31. A portable machine-readable personal memory store for interfacing with a customer assistance terminal, the personal memory store comprising:

a first data storage area including customer specific demographic profile information;

a second data storage area including real-time customer transaction information, the real-time customer transaction information including an item name and item price of each item most recently purchased by the customer; and

a third data storage area including incentive indicia information;

wherein, the customer specific demographic profile information in the first data storage area and the real-time customer transaction information in the second data storage area are used by the customer assistance terminal for recommending promotional items that the customer might be interested in, and the incentive indicia information is updated to reflect the customer'"'"'s most recent transactions.

32. A customer assistance terminal for interfacing with a portable machine-readable personal memory store, the personal memory store having a first data storage area with customer specific demographic profile information, a second data storage area with real-time customer transaction information, the real-time customer transaction information including an item name and item price of each item most recently purchased by the customer, and a third data storage area with incentive indicia information, the customer assistance terminal comprising:

a personal memory store interface unit capable of reading said demographic profile, transaction history and incentive indicia information of said personal memory store;

an output device capable of displaying information in videographic or hardcopy form;

a microprocessor based control unit, coupled between the interface unit and the output device, the control unit managing information transfer and data processing under application software control, the control unit including transaction information processing means and a demographic profile information processing means for analyzing the real-time customer transaction information and demographic profile information read from the personal memory store to thereby develop recommendations of promotional items that the customer might be interested in, the control unit further including incentive indicia processing means for analyzing the customer'"'"'s incentive indicia information read from the personal memory store to develop and display an incentive indicia status message.