Method for product promotion

• US 6,173,267 B1
• Filed: 02/24/1998
• Issued: 01/09/2001
• Est. Priority Date: 02/24/1998
• Status: Expired due to Term

• Current Assignee: Cairns Holdings LLC
• Original Assignee: Laurie Cairns
• Inventors: Cairns, Laurie
• Primary Examiner(s): Trammell, James P.
• Assistant Examiner(s): YOUNG, JOHN L
• Application Number:
  US09/028,718
• Time in Patent Office: 1,050 Days
• Field of Search: 705/14, 705/16
• US Class Current: 705/14.12
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for providing fulfillment in a promotional contest includes providing a card in a product package marked with an internet address and a password. The purchaser of the product contacts the internet address and inputs personal information and the password to learn if the purchaser is a winner in the contest. If the purchaser is a winner, the card is sent to the company to verify the winning status before sending the prize to the purchaser.

Claims

1. A process for product promotion, comprising the steps of:

providing a product or service;

providing sweepstakes information with said product or service, said sweepstakes information directing a purchaser or potential purchaser to a network address and including a unique code, said sweepstakes information being provided by at least one of modification of packaging of said product or service or modification of said product or service or incorporation of a card or piece into said packaging;

providing a site at said network address;

receiving an inquiry by said purchaser or potential purchaser at said network address;

receiving said unique code from said purchaser or potential purchaser;

obtaining purchaser or potential purchaser information from said purchaser or potential purchaser; and

informing said purchaser or potential purchaser whether said purchaser or potential purchaser has won a prize based on said unique code while said purchaser or potential purchaser is

connected at said site.

2. A process as claimed in claim 1, wherein step of providing said sweepstakes information with said product or service includes incorporating a card into packaging of said product, said card including said network address and said unique code.

3. A process as claimed in claim 1, wherein said network address is a world wide web address on the Internet.

4. A process as claimed in claim 1, wherein said network address is a wide area network address.

5. A process as claimed in claim 1, wherein said network address is an address in an on-line service.

6. A process as claimed in claim 1, wherein said product is a product for sale at a retail store.

7. A process as claimed in claim 1, wherein said product is a catalog.

8. A process as claimed in claim 1, wherein said step of identifying said purchaser or potential purchaser includes obtaining a name and street address of said purchaser or potential purchaser.

9. A process as claimed in claim 1, wherein said step of identifying said purchaser or potential purchaser includes obtaining an e-mail address of said purchaser or potential purchaser.

10. A process as claimed in claim 1, wherein said step of identifying said purchaser or potential purchaser includes obtaining a telephone number of said purchaser or potential purchaser.

11. A process as claimed in claim 1, wherein said step of identifying said purchaser or potential purchaser includes obtaining a postal zip code of said purchaser or potential purchaser.

12. A process as claimed in claim 1, further comprising the step of:

providing the purchaser or potential purchaser with a discount on subsequent purchases of said product or service.

13. A process as claimed in claim 1, further comprising the step of:

providing the purchaser or potential purchaser with a game to play while connected to said network address.

14. A process as claimed in claim 1, further comprising the step of:

collecting purchaser or potential purchaser identity information in a database.

15. A process as claimed in claim 14, further comprising the step of:

performing research on said database.

16. A process as claimed in claim 14, further comprising the step of:

sending promotional material to purchasers or potential purchasers in said database.

17. A process as claimed in claim 1, further comprising the steps of:

providing a secure area at said network address,

obtaining said unique code from said purchaser or potential purchaser, and

admitting said purchaser or potential purchaser to said secure area upon entry of a valid unique code.

18. A method for promoting a product or service, comprising the steps of:

providing a plurality of cards each marked with an Internet address and respective unique codes;

incorporating said plurality of cards into items provided to a purchaser upon purchase of said product or service;

providing said items to purchasers upon purchase of said product or service;

providing a site at said Internet address for access by said purchasers;

receiving inquiries from said purchasers at said site;

obtaining personal information from said purchasers at said site;

accumulating said personal information into a database;

receiving said unique codes from corresponding ones of said purchasers at said site; and

informing each of said purchasers of a status based on said unique codes while each of said purchasers are connected at said site.

19. A method as claimed in claim 18, wherein said status is selected from the statuses of winning and non-winning.

20. A method as claimed in clam 18, further comprising the steps of:

receiving an original of at least one of said cards from said purchasers; and

verifying said status corresponding to ones of said purchasers.

21. A method for product promotion, comprising the steps of:

providing a rebate promotion with a plurality of products or services offered for sale;

providing a unique code with each of said plurality of products or services, said step of providing said unique code including at least one of modification of said products or services, modification of packaging of said products or services, or incorporating a card or piece into packaging of said product or service;

providing information directing purchasers of said products or services to an electronic address;

accepting input of said unique codes from said purchasers;

verifying valid codes of purchasers accessing said electronic address while said purchasers are connected to said electronic address;

providing rebates to purchasers who input valid codes at said electronic address.

22. A method for product promotion, comprising the steps of:

providing a product or service for sale;

providing a unique code accompanying said product or service for sale by modification of said product or service, modification of packaging of said product or service, or incorporation of a card or piece into said product or service;

providing an electronic address for verifying said unique codes; and

providing at least one of rebate, discount and sweepstakes promotion to purchasers of said

product or service who input a verified unique code at said electronic address

including informing said purchasers of a status of said at least one of said rebate,

discount and sweepstakes promotion while each of said purchasers are connected at said electronic address.