Method of redeeming collectible points
First Claim
Patent Images
1. A method for redeeming promotional points comprising the steps of:
- (a) establishing user accounts reflecting available points collected;
(b) offering at least one promotional item for bid for a fixed time period;
(c) allowing bidding of user points on said at least one promotional item;
(d) tracking user available points during bidding;
(e) identifying the highest bidder; and
, (f) redeeming the highest bidder'"'"'s points in exchange for said at least one promotional item.
6 Assignments
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Accused Products
Abstract
A method for redeeming collectible points using on-line bidding for promotional items. Promotional points are collected by consumer purchases of products associated with the points or other consumer behavior. Consumers accumulate the points and then redeem them by bidding on promotional items posted for fixed periods of time on an internet site. The method provides for fixed promotional inventory costs as well as the timely collection of consumer preference information. One embodiment of the invention also provides for parental approval of a minor'"'"'s participation.
563 Citations
38 Claims
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1. A method for redeeming promotional points comprising the steps of:
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(a) establishing user accounts reflecting available points collected;
(b) offering at least one promotional item for bid for a fixed time period;
(c) allowing bidding of user points on said at least one promotional item;
(d) tracking user available points during bidding;
(e) identifying the highest bidder; and
,(f) redeeming the highest bidder'"'"'s points in exchange for said at least one promotional item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
(g) deducting said highest bidder'"'"'s points from said bidder'"'"'s user account.
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5. The method of claim 1 wherein step (f) further comprises obtaining parental approval of a minor'"'"'s redemption of points for said at least one promotional item.
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6. The method of claim 1 wherein, after the highest bidder is identified in step (e), said bidder is allowed in step (f) a fixed time period during which to redeem the number of points bid in exchange for said at least one promotional item.
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7. The method of claim 6 wherein the promotional item is recycled for bid if said highest bidder does not timely redeem the number of points bid.
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8. The method of claim 6 wherein a user who has at least once been identified as the highest bidder and has failed at least once to redeem the number of pints bid during the fixed time period is thereafter prohibited from bidding on promotional items.
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9. The method of claim 1 wherein the bidding occurs over the internet.
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10. The method of claim 1 wherein step (a) occurs on-line via the internet with available points collected data provided by the user.
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11. The method of claim 1 wherein step (a) comprises the user providing the user'"'"'s name, birth date, zip code, gender, password, and e-mail address as user account information.
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12. The method of claim 11 wherein the user provides a parent'"'"'s e-mail address.
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13. The method of claim 12 wherein notification of establishment of an account and identification of a highest bidder are provided to a parent'"'"'s e-mail address.
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14. The method of claim 11 wherein user account information is correlated with user bidding to identify user promotional item preferences for targeted user profiles.
- 15. A method for redeeming promotional points reflected on coupons removed from retail products by consumers of said retail products for promotional items comprising an internet based promotional items bidding auction, wherein available promotional points data is provided by users prior to bidding and the availability of the winning points bid is confirmed by redemption of coupons reflecting the total points bid.
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23. A method for redeeming collectible points promoting retail products, said method comprising the steps of:
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(a) providing coupons reflecting redeemable points to consumers with the purchase of retail products;
(b) directing consumers to an internet site for information on redeeming said points;
(c) providing an internet site listing promotional items available by means of a points auction;
(d) conducting a collected points auction of promotional items on-line; and
,(e) providing for the redemption of collected points bid for promotional items from the highest bidders, wherein each highest bidder exchanges coupons reflecting the points bid for a promotional item. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30)
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31. A computer readable medium containing program instructions for:
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(a) establishing user accounts reflecting available points collected;
(b) offering at least one promotional item for bid for a fixed time period;
(c) allowing bidding of user points on said at least one promotional item;
(d) tracking user available points during bidding; and
(e) identifying the highest bidder. - View Dependent Claims (32, 33)
(f) deducting said highest bidder'"'"'s points bid from said bidder'"'"'s user account.
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33. The computer readable medium of claim 31 further containing program instructions for:
(f) extrapolating user preference for promotional items from user bidding in order to tailor the types of items offered for future bidding to best target a desired consumer profile.
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34. A method using a server computer to allow computer network users to participate in a promotional points redemption program, said method comprising the steps of:
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(a) establishing user accounts reflecting available points collected;
(b) offering at least one promotional item for bid for a fixed time period;
(c) allowing bidding of user points on said at least one promotional item;
(d) tracking user available points during bidding;
(e) identifying the highest bidder; and
,(f) redeeming the highest bidder'"'"'s points in exchange for said at least one promotional item. - View Dependent Claims (35, 36, 37, 38)
(g) correlating consumer promotional item preference with consumer profiles in order to tailor the types of items offered for future bidding to best target a desired consumer profile.
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Specification