Content display during idle time as a user waits for information during an internet transaction
DCFirst Claim
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1. A method of browsing the Internet using a client browser, comprising the steps of:
- downloading a first web page to the client browser over a live connection that has been established between a server and the client browser, the first web page having a link to a second web page;
following download of the first web page, and without user input, downloading an applet to the client browser;
storing the applet in a client cache; and
in response to user-initiated selection of the link, using the applet to display an advertisement to the user as the client browser transitions between the first web page and the second web page;
wherein the advertisement is displayed independently of the first and second web pages.
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Abstract
A method of display as a user of the Internet uses a client machine during an Internet transaction (e.g., e-mail, file transfer, bulletin board, chat or browsing). The client machine supports a graphical user interface and mechanisms that provide such Internet services. The method locally stores information content served during idle periods when the user'"'"'s connection to the network is live. During a given Internet transaction, the information content is retrieved and displayed to provide entertainment or information as the user waits for the Internet transaction to be completed.
279 Citations
10 Claims
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1. A method of browsing the Internet using a client browser, comprising the steps of:
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downloading a first web page to the client browser over a live connection that has been established between a server and the client browser, the first web page having a link to a second web page;
following download of the first web page, and without user input, downloading an applet to the client browser;
storing the applet in a client cache; and
in response to user-initiated selection of the link, using the applet to display an advertisement to the user as the client browser transitions between the first web page and the second web page;
wherein the advertisement is displayed independently of the first and second web pages. - View Dependent Claims (2)
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3. A method of browsing the Internet using a client browser, comprising the steps of:
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downloading a first web page to the client browser over a live connection that has been established between a server and the client browser, the first web page having a link to a second web page;
following download of the first web page, and without user input, downloading an information object to the client browser;
storing the information object in a client cache;
in response to user-initiated selection of the link, retrieving the information object from the client cache; and
displaying the information object to the user independently of the first and second web pages as the client browser transitions between the first web page and the second web page.
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4. An interstitial advertising system, comprising:
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a first server for serving a first web page to a client machine over a computer network, the first web page having a link to a second web page;
one or more advertisements for goods or services; and
an advertising server for serving the advertisements over the computer network, wherein a given advertisement is adapted for interstitial display, independent of the first web page and the second web page, upon the occurrence at the client machine of a user-initiated event for transitioning between the first web page and the second web page.
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5. A method for serving a first page of information for delivery over a computer network to a user'"'"'s browser running on a client, comprising:
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receiving a request for the first page made from the user'"'"'s browser; and
serving the first page in response to the request;
wherein the first page includes a link to a second page on the computer network and code for generating a markup language page having content that is displayed interstitially in a pop-up window independent of the first page or the second page when a user selects the link and the browser fetches the second page. - View Dependent Claims (6, 7)
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8. An interstitial advertising system, comprising:
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a first server for serving a web page to a client having a browser;
a second server for hosting a set of one or more advertisements for goods or services, at least one of the advertisements being delivered to and cached in the client without user input after the web page is served from the first server; and
code executable on the client when a user selects a link in the web page for retrieving and displaying the advertisement as the browser transitions between the web page and a new web page, wherein the advertisement is displayed independently of the web page and the new web page.
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9. An interstitial display method operative in a browser, comprising:
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storing an information object in a cache;
while the browser is displaying a first web page, determining whether a user-initiated event for transitioning between the first web page and a second web page has occurred;
if a user-initiated event for transitioning between the first web page and the second web page has occurred, retrieving the information object from cache while issuing a request to fetch the second web page;
rendering the information object, independently of the first web page and the second web page, while the browser fetches the second web page; and
subsequently rendering the second web page. - View Dependent Claims (10)
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Specification