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Content display during idle time as a user waits for information during an internet transaction

DC
  • US 6,185,586 B1
  • Filed: 04/06/1998
  • Issued: 02/06/2001
  • Est. Priority Date: 10/19/1995
  • Status: Expired due to Term
First Claim
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1. A method of browsing the Internet using a client browser, comprising the steps of:

  • downloading a first web page to the client browser over a live connection that has been established between a server and the client browser, the first web page having a link to a second web page;

    following download of the first web page, and without user input, downloading an applet to the client browser;

    storing the applet in a client cache; and

    in response to user-initiated selection of the link, using the applet to display an advertisement to the user as the client browser transitions between the first web page and the second web page;

    wherein the advertisement is displayed independently of the first and second web pages.

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