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Targeting advertising using web pages with video

  • US 6,188,398 B1
  • Filed: 06/02/1999
  • Issued: 02/13/2001
  • Est. Priority Date: 06/02/1999
  • Status: Expired due to Fees
First Claim
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1. A method for advertising products and services using a network adapted to be connected to a plurality of interactive devices, each interactive device including a display device and an input device, the method comprising:

  • a) making video content available for display at a first location on the display device;

    b) making a first advertising message which is synchronized to the displayed video content available for display at a second location on the display device;

    c) making subsequent advertising messages which are synchronized to the displayed video content available for display at the second location, thereby replacing the first or prior subsequent advertising message with the subsequent advertising message at the second location; and

    d) as each subsequent advertising message is made available for display, making a thumbnail version of the replaced advertising message available for display in a toolbar.

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