Electronic billboard replacement switching system

• US 6,191,825 B1
• Filed: 06/12/1998
• Issued: 02/20/2001
• Est. Priority Date: 09/08/1995
• Status: Expired due to Fees

• Current Assignee: Orad Hi-Tec Systems Ltd. (Avid Technology Incorporated)
• Original Assignee: Orad Hi-Tec Systems Ltd. (Avid Technology Incorporated)
• Inventors: Tamir, Michael, Wilf, Itzhak, Sharir, Avi, Sprogis, Peter
• Primary Examiner(s): Harvey, David E.
• Application Number:
  US09/029,777
• Time in Patent Office: 984 Days
• Field of Search: H04/N.5262, H04/N.5265, H04/N.5272, H04/N.5275, H04/N.974, H04/N.575, H04/N.976, 348/581, 348/586, 348/584, 348/578, 348/589, 348/585, 348/588, 348/590, 348/591, 348/592, 348/598, 348/705
• US Class Current: 348/584
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/272 Means for inserting a foreground image in a background image, i.e. inlay, outlay
• CPC Class Codes: H04N 5/2723 Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement data processing systems or methods specially adapted for marketing G06Q30/02

Abstract

An electronic billboard replacement system for use in a TV broadcast system including electronic billboard storage device for storing a plurality of replacement billboards and an electronic sequencer device for controlling the time period that each one of the plurality of billboards is displayed to a TV viewer.

Claims

1. An electronic billboard replacement system for use in a TV broadcast system including

electronic billboard storage for storing a plurality of replacement billboards,

an electronic sequencer for controlling the time period that each one of said plurality of replacement billboards is displayed to a TV viewer,

a timer for each billboard, said timer being settable for each said billboard to a desired time period during an event and including means for starting said timer and means for detecting when said desired time period for the billboard has elapsed and including means for detecting the presence of said billboard on a video image as transmitted to a viewer, and

detection means connected to a field of view detector and to said timer, said detection means providing an output signal inhibiting changeover of said billboard to a next successive billboard while said billboard is visible to the viewer.

2. An electronic billboard replacement system as claimed in claim 1 in which said timer is operative to record the time during which each said billboard is viewable.

3. An electronic billboard replacement system as claimed in claim 1, including a second timer operable to record the time during which a said billboard is actually displayed to a viewer.

4. An electronic billboard replacement system for use in a TV broadcast system including electronic billboard storage for storing a plurality of billboards, means for changing a first replacement billboard to a second replacement billboard, means for detecting a billboard being displayed to a viewer, and detection means connected to a field of view detector, said detection means providing an output signal inhibiting changeover of the first replacement billboard to the second replacement billboard when said first replacement billboard is visible to the viewer.

5. A method of controlling replacement of electronic billboards in a TV broadcast system comprising the steps of:

a. storing in a memory a plurality of replacement billboards;

b. storing in a predetermined sequence in a sequencer a set of billboards selected from said plurality of replacement billboards;

c. allocating to each billboard in said set a predetermined time period for display;

d. storing in a co-operative manner each predetermined time period with each selected billboard in said set;

d. starting a timer for each billboard;

f. detecting an end of the predetermined time period for the billboard;

g. following detection of the end of the predetermined time period switching from said billboard to a next billboard in the sequence;

h. monitoring visibility of each billboard to a viewer, and

i. inhibiting any changeover of any said billboard which is visible by a viewer.

6. An electronic billboard replacement system for use in a TV broadcast system including

electronic billboard storage for storing a plurality of replacement billboards,

an electronic sequencer for controlling the time period that each one of said plurality of replacement billboards is displayed to a TV viewer, said electronic sequencer being programmable to select identical or selectively different time periods for each of said plurality of replacement billboards,

a timer for each billboard, said timer being settable for each said billboard to a desired time period during an event and including means for starting said timer and means for detecting when said desired time period for the billboard has elapsed and including means for detecting the presence of said billboard on a video image as transmitted to a viewer, and

detection means connected to a field of view detector and to said timer, said detection means providing an output signal inhibiting changeover of said billboard to a next successive billboard while said billboard is visible to the viewer.

7. An electronic billboard replacement system as claimed in claim 6 in which said timer is operative to record the time during which each said billboard is viewable.

8. An electronic billboard replacement system as claimed in claim 6 including a second timer operable to record the time during which a said billboard is actually displayed to a viewer.