Advertising banners for destination web sites

• US 6,212,554 B1
• Filed: 12/16/1997
• Issued: 04/03/2001
• Est. Priority Date: 12/16/1997
• Status: Expired due to Term

• Current Assignee: PalTalk Holdings Incorporated (Paltalk, Inc.)
• Original Assignee: HearMe (Palktalk.com)
• Inventors: Roskowski, Steven G.
• Primary Examiner(s): Maung, Zarni
• Assistant Examiner(s): Tran, Philip B.
• Application Number:
  US08/991,958
• Time in Patent Office: 1,204 Days
• Field of Search: 709/217, 709/218, 709/224, 709/203, 709/219, 709/227, 705/14, 705/10
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and server to make advertisement banners, at destination sites in a client-server computer network supporting a uniform hypertextual protocol, more attractive for client-users to explore are provided. Upon receiving a request for information related to an advertisement banner at a destination site, the server delays sending the requested information at least until the client user completes the task that he logs on to the destination to perform.

Claims

1. A method to make advertisement banners at destination sites in a client-server computer network supporting a uniform hypertextual protocol more attractive for client-users to explore, the method comprising the following steps:

receiving, by a server, a request for some information related to an advertisement banner on a destination site from a client; and

in response to the request, the server monitors whether a user has finished a task for which the user logged on to a destination site and the server transmits the information related to an advertisement banner if the user has completed said task, wherein said transmission of said requested information does not interfere with a running application receiving other information over the internet.

2. The method of claim 1, wherein the server delays sending the requested information at least until the client completes a task that the client logs on to the destination site to perform.

3. The method of claim 2, wherein the server delays sending the requested information until a scheduled time.

4. The method of claim 1 further comprising the step of collating and correlating information inferred when the client makes the request for information.

5. The method of claim 4, further comprising the step of storing the collated and correlating information in a data base.

6. The method of claim 4, wherein the collating and correlating step involves generating demographic information.

7. The method of claim 4, wherein the collating and correlating step involves generating sales lead and marketing information.

8. The method of claim 1, wherein the server sends the requested information to the client by electronic mail.

9. The method of claim 1, wherein server sends the requested information to the client by push technology.

10. The method of claim 1, wherein the uniform hypertextual protocol comprises the hypertext transfer protocol (HTTP).

11. The method of claim 1, further comprising the step of creating, at the client, a personalized web page according to the requested information.

12. The method of claim 1, further comprising the step of creating, at the server, a personalized web page according to the requested information.

13. A server coupled to a client-server network supporting a uniform hypertextual protocol, the server comprising:

a system bus;

a processor connected to the bus;

memory connected to the bus; and

a data communications device coupled between the bus and the communications network;

wherein the memory storing instruction codes, the instruction codes when executed by the processor performing the following steps;

receiving a request for information related to an advertisement banner on a destination site from a client, and in response to the request, monitoring whether a user has finished a task for which the user logged on to a destination site and transmitting the information related to an advertisement banner if the user has completed said task, wherein said transmission of said requested information does not interfere with a running application receiving other information over the internet.

14. The server of claim 13, wherein the server delays sending the requested information at least until the client completes a task that the client logs on to the destination site to perform.

15. The server of claim 14, wherein the server delays sending the requested information until a scheduled time.

16. The server of claim 13 further comprising the step of collating and correlating information inferred when the client makes the request for information.

17. The server of claim 16, further comprising the step of storing the collated and correlating information in a data base.

18. The server of claim 16, wherein the collating and correlating step involves generating demographic information.

19. The server of claim 16, wherein the collating and correlating step involves generating sales lead and marketing information.

20. The server of claim 13, wherein the server sends the requested information to the client by electronic mail.

21. The server of claim 13, wherein server sends the requested information to the client by push technology.

22. The server of claim 13, wherein the uniform hypertextual protocol comprises the hypertext transfer protocol (HTTP).