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System and method for profiling customers for targeted marketing

  • US 6,236,975 B1
  • Filed: 09/29/1998
  • Issued: 05/22/2001
  • Est. Priority Date: 09/29/1998
  • Status: Expired
First Claim
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1. A method of compiling customer data using an online interaction between a customer and a survey system, comprising:

  • providing the customer with customer questions;

    receiving responses to the customer questions from the customer;

    storing data associated with the responses in the survey system;

    providing the customer with a feedback page, graphically illustrating data associated with the customer'"'"'s standing in a selected peer group;

    providing the customer with options operable to adjust the customer'"'"'s actual demographic to a hypothetical demographic;

    receiving and processing data associated with hypothetical demographic changes from the customer; and

    displaying hypothetical feedback information, graphically illustrating the hypothetical standing of the customer within the selected peer group such that the customer can see the effect of the hypothetical demographic changes.

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