System and method for distributing preferenced data over a communications network

• US 6,237,022 B1
• Filed: 03/15/1999
• Issued: 05/22/2001
• Est. Priority Date: 03/15/1999
• Status: Expired due to Term

• Current Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Original Assignee: WebTV Networks Inc. (Microsoft Corporation)
• Inventors: Tucker, Eric M., Cohn, Alan, Bruck, Timo, Huang, Wei, Scott, Samuel Thomas III, Leak, Bruce A.
• Primary Examiner(s): Rinehart, Mark H.
• Assistant Examiner(s): Thompson, Marc D.
• Application Number:
  US09/268,239
• Time in Patent Office: 799 Days
• Field of Search: 709/217, 709/218, 709/219, 709/227, 709/231, 709/200, 709/203, 709/201, 709/223, 709/224, 705/14, 705/27, 345/27
• US Class Current: 709/201
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A system and method for distributing and presenting preferenced data from a host server to a browsing device through a communications network. The method involves identifying a user preference, providing at least one data feed containing information related to the user preference, selecting preferenced data from the data feed corresponding to the user preference, preloading the preferenced data from the host server to the browsing device, and presenting the preferenced data through the browsing device.

Claims

1. In a networked computing environment including a plurality of browsing devices such as personal computers and client terminals, the client terminals having a conventional television monitor and an electronic unit that permits the television monitor to be used for receiving video and for receiving content from one or more web pages published on the network, and the browsing devices being interconnectable to a plurality of servers in order to permit content at web pages published at the servers to be browsed and downloaded as desired, and at least one of the servers serving as a host during a browsing session of at least one of the browsing devices, a method of displaying both i) preferenced data such as information on news, sports, weather or other topics of interest to a particular user, and ii) advertising data, without delaying the display of a particular web page that is to be downloaded to the particular user, comprising the following steps:

storing at the host server or at a browsing device of a particular user information that identifies preferenced data for the particular user;

storing at the host server instructions for selecting advertising content obtainable from one or more servers;

during a first browsing session at the browsing device of the particular user, identifying a particular web page that is to be downloaded, and thereafter detecting a first period of idle time, and then selecting either preferenced data or advertising data to be presented at the browsing device of the particular user;

preloading the selected preferenced data or advertising data to the browsing device of the particular user during the first period of idle time unless a specifically determined event occurs to signal interruption of the preloading; and

during the same or a subsequent browsing session at the browsing device of the particular user, detecting a second period of idle time and creating at the browsing device of the particular user a transition page, and thereafter presenting at the transition page the preloaded preferenced data or advertising data unless a specifically determined event occurs to signal interruption of the displayed transition page so as not to delay or interfere with display of the particular web page that was identified for downloading.

5. A method as recited in one of claims 1-4, wherein the method further comprises querying the particular user to identify at least a portion of the preferenced data.

6. The method as recited in one of claims 1-4, wherein the second period of idle time is a connect waiting period during which the browsing device attempts to connect to a remote server on the communications network.

7. The method of claim anyone of claims 1-4, wherein the second period of idle time is a download waiting period during which the browsing device has requested, but has not completed downloading, information from a remote server on the communications network.

8. The method as recited in one of claims 1-4, wherein the determined browsing device event is a user interaction with a graphical user interface of the browsing device.

9. The method of claim anyone of claims 1-4, wherein the determined browsing device event is an initiation of other network communications by the browser program.

10. The method of claim anyone of claims 1-4, wherein the determined browsing device event is completion of a download of a web page.

11. The method as recited in one of claims 1-4, wherein the first period of idle time is a period of temporary inactivity of the browsing device.

12. The method of claim 11, wherein the period of temporary inactivity is a period of graphical user interface inactivity.

13. The method of claim 11, wherein the period of temporary inactivity is a period of network communications inactivity of the browser program.

14. The method of claim 11, wherein the period of temporary inactivity is a stalled download period during which the browsing device is connected to, but not receiving information from, a remote server.

2. In a networked computing environment including a plurality of browsing devices such as personal computers and client terminals, the client terminals having a conventional television monitor and an electronic unit that permits the television monitor to be used for receiving video and for receiving content from one or more web pages published on the network, and the browsing devices being interconnectable to a plurality of servers in order to permit content at web pages published at the servers to be browsed and downloaded as desired, and at least one of the servers serving as a host during a browsing session of at least one of the browsing devices, a computer program product for implementing a method of displaying both i) preferenced data such as information on news, sports, weather or other topics of interest to a particular user, and ii) advertising data, without delaying the display of a particular web page that is to be downloaded to the particular user, the computer program product comprising a computer readable medium for carrying executable instructions by which said method is implemented and wherein the method is comprised of the following steps:

storing at the host server or at a browsing device of a particular user information that identifies preferenced data for the particular user;

storing at the host server instructions for selecting advertising content obtainable from one or more servers in accordance with designated criteria;

during a first browsing session at the browsing device of the particular users, identifying a particular web page that is to be downloaded, and thereafter detecting a first period of idle time, and then alternately selecting either preferenced data or advertising data to be presented at the browsing device of the particular user;

preloading the selected preferenced data or advertising data to the browsing device of the particular user during the first period of idle time unless a specifically determined event occurs to signal interruption of the preloading; and

during the same or a subsequent browsing session at the browsing device of the particular user, detecting a second period of idle time and creating at the browsing device of the particular user a transition page, and thereafter presenting at the transition page the preloaded preferenced data or advertising data unless a specifically determined event occurs to signal interruption of the displayed transition page so as not to delay or interfere with display of the particular web page that was identified for downloading.

3. In a networked computing environment including a plurality of browsing devices such as personal computers and client terminals, the client terminals having a conventional television monitor and an electronic unit that permits the television monitor to be used for receiving video and for receiving content from one or more web pages published on the network, and the browsing devices being interconnectable to a plurality of servers in order to permit content at web pages published at the servers to be browsed and downloaded as desired, and at least one of the servers serving as a host during a browsing session of at least one of the browsing devices, a method of displaying both i) preferenced data such as information on news, sports, weather or other topics of interest to a particular user, and ii) advertising data, without delaying the display of a particular web page that is to be downloaded to the particular user, comprising the following steps:

storing at the host server or at a browsing device of a particular user information that identifies preferenced data for the particular user;

storing at the host server instructions for selecting advertising content obtainable from one or more servers;

during a first browsing session at the browsing device of the particular user, identifying a particular web page that is to be downloaded, and thereafter detecting a first period of idle time, and then selecting either preferenced data or advertising data to be presented at the browsing device of the particular user;

preloading the selected preferenced data or advertising data to the browsing device of the particular user during the first period of idle time unless a specifically determined event occurs to signal interruption of the preloading,

during the same or a subsequent browsing session at the browsing device of the particular user, detecting a second period of idle time and creating at the browsing device of the particular user a transition page; and

controlling the flow of the selected preferenced data or advertising data by detecting whether a publisher shift has occurred, and if so, weighting as either heavy or light transition time to the newly selected publisher, and then also determining whether a minimum period of time has yet elapsed since a previous presentation of selected data, and only then thereafter presenting at the transition page the preloaded preferenced data or advertising data unless a specifically determined event occurs to signal interruption of the displayed transition page so as not to delay or interfere with display of the particular web page that was identified for downloading.

4. In a networked computing environment including a plurality of browsing devices such as personal computers and client terminals, the client terminals having a conventional television monitor and an electronic unit that permits the television monitor to be used for receiving video and for receiving content from one or more web pages published on the network, and the browsing devices being interconnectable to a plurality of servers in order to permit content at web pages published at the servers to be browsed and downloaded as desired, and at least one of the servers serving as a host during a browsing session of at least one of the browsing devices, a computer program product for implementing a method of displaying both i) preferenced data such as information on news, sports, weather or other topics of interest to a particular user, and ii) advertising data, without delaying the display of a particular web page that is to be downloaded to the particular user, the computer program product comprising a computer readable medium for carrying executable instructions by which said method is implemented and wherein the method is comprised of the following steps:

storing at the host server or at a browsing device of a particular user information that identifies preferenced data for the particular user;

storing at the host server instructions for selecting advertising content obtainable from one or more servers;

during a first browsing session at the browsing device of the particular user, identifying a particular web page that is to be downloaded, and thereafter detecting a first period of idle time, and then selecting either preferenced data or advertising data to be presented at the browsing device of the particular user;

preloading the selected preferenced data or advertising data to the browsing device of the particular user during the first period of idle time unless a specifically determined event occurs to signal interruption of the preloading;

during the same or a subsequent browsing session at the browsing device of the particular user, detecting a second period of idle time and creating at the browsing device of the particular user a transition page; and

controlling the flow of the selected preferenced data or advertising data by detecting whether a publisher shift has occurred, and if so, weighting as either heavy or light transition time to the newly selected publisher, and then also determining whether a minimum period of time has yet elapsed since a previous presentation of selected data, and only then thereafter presenting at the transition page the preloaded preferenced data or advertising data unless a specifically determined event occurs to signal interruption or the displayed transition page so as not to delay or interfere with display of the particular web page that was identified for downloading.