Method and apparatus for facilitating computer network transactions

• US 6,247,047 B1
• Filed: 11/18/1997
• Issued: 06/12/2001
• Est. Priority Date: 11/18/1997
• Status: Expired due to Fees

• Current Assignee: MindArrow Systems, Inc. (Avalon Digital Marketing Systems, Inc.)
• Original Assignee: Control Commerce, LLC
• Inventors: Wolff, Eric L.
• Primary Examiner(s): Dinh, Dung C.
• Application Number:
  US08/972,604
• Time in Patent Office: 1,302 Days
• Field of Search: 709/200, 709/224, 709/218, 709/216, 709/223, 709/229, 709/219, 709/217, 707/104, 707/102, 707/10, 380/24, 705/26, 705/27, 705/14
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method and apparatus for facilitating computer network transactions are disclosed herein. The computer network connects a host node and at least one user node. The host node has access to a database including records having predetermined contents, each record associated with a unique identification indicia. Each user node includes a display for displaying an icon and an input device for selecting the icon. The icon is typically an advertising banner having graphics related to an advertised product or service. The icon has embedded therein the network address of the host node, and the indicia for a record associated with the advertised product or service. The icon displayed on one user node is selected by actuating the respective input device (e.g., a mouse). The host network address embedded in the selected icon is used to contact the host node. Then, the record associated with the selected icon is retrieved by searching the database using the indicia embedded in the selected icon as a pointer. An input form is dynamically generated which includes at least one input field requesting data from the user, a portion of the input form depending on the contents of the retrieved record. The input form is presented on the display of the one user node. After entry, at least a minimum set of the requested data is communicated to the host node over the network. The requested data may be validated, with the user requested to provide any needed corrections. Once the data is valid, a confirmation form is generated based on the requested data and is displayed to the user. If the user acknowledges the confirmation form, an acknowledgment form is generated and displayed. The acknowledgment form may include a second cascaded icon.

Claims

1. A method for facilitating transactions on a computer network, the computer network having a plurality of interconnected nodes including a host node and at least one user node, the host node located on the computer network at a host network address and each user node located at a user network address different than the host network address, the host node having access to a database including a plurality of records having predetermined contents, each record being addressable with address information incorporated into unique identification indicia, each user node including a display for displaying an icon and a user-actuatable input device for selecting the icon, comprising the steps of:

contacting the host node using the host network address in a URL associated with the icon displayed on the display of one user node after selection of the icon by actuation of the respective input device by a user said activation resulting in a TCP/IP request to the host network address;

retrieving the record associated with the selected icon from the database accessible to the host node using at least a portion of the same URL associated with the icon to retrieve one associated record in the database;

dynamically generating an input form including at least one input field requesting data from the user, wherein at least a portion of the input form depends upon the contents of the retrieved record;

presenting the input form on the display of the one user node in a separate transaction session while maintaining the hosting (icon) window;

after the requested data has been entered, communicating at least a minimum set of the requested data from the one user node to the host node over the network and;

recording an order on the host system based on the requested data.

2. The method of claim 1, wherein the icon is included within a page displayed on the display of the one user node.

3. The method of claim 2, wherein the page is an HTML page.

4. The method of claim 2, wherein the icon includes a banner displayed within a portion of the page.

5. The method of claim 4, wherein the input device is a computer mouse, and the banner is selected by clicking the computer mouse on the banner.

6. The method of claim 1, wherein the computer network is the Internet, and the host network address includes the Uniform Resource Language (URL) of the host node.

7. The method of claim 1, wherein the input form is presented on the display of the one user node by opening a new window.

8. The method of claim 7, wherein the input form is presented by opening a browser.

9. The method of claim 2, wherein the one user node returns to the display of the referring page when the transaction is complete.

10. The method of claim 1, further comprising the step of validating the requested data entered by the user and, if the requested data is invalid, generating an error form and presenting the error form on the display of the one user node.

11. The method of claim 10, wherein the error form includes at least one field requesting corrected data from the user, further comprising the step of communicating at least the corrected data from the user node to the host node over the network after the requested corrected data is entered.

12. The method of claim 1, further comprising the step of generating a confirmation form and presenting the confirmation form on the display of the one user node after the requested data is communicated to the host node, the confirmation form including at least one confirmation field based upon the requested data.

13. The method of claim 12, wherein the confirmation form includes at least one acknowledgment field requesting acknowledgment from the user, whereby the user can acknowledge that the confirmation form is correct.

14. The method of claim 13, further comprising the step of generating an acknowledgment form and presenting the acknowledgment form on the display of the one user node in response to receiving acknowledgment.

15. The method of claim 14, wherein the acknowledgment form includes a second icon having embedded therein the host network address and a second unique identification indicia of a second associated record in the database, whereby selection of the second icon by actuation of the respective input device by the user causes transactions to be cascaded.

16. The method of claim 1, wherein the database includes contact data for contacting an entity associated with the retrieved record, the method further comprising the step of transmitting a message to the entity based upon the contact data after the host node receives the requested data.

17. The method of claim 16, wherein the message includes an electronic mail message sent to the entity.

18. The method of claim 16, wherein the message includes a facsimile message sent to the entity.

19. A method for facilitating transactions on a computer network, the computer network having a plurality of interconnected nodes including a host node and at least one user node, the host node located on the computer network at a host network address and each user node located at a user network address different than the host network address, the host node having access to a database including a plurality of records having predetermined contents, each record having a unique identification indicia associated therewith, each user node including a display for displaying an icon and a user-actuatable input device for selecting the icon, the icon having embedded therein the host network address and the unique identification indicia of one associated record in the database, comprising the steps of:

contacting the host node based upon the host network address embedded in the icon displayed on the display of one user node in response to selection of the icon by actuation of the respective input device by a user;

retrieving the record associated with the selected icon by searching the database accessible to the host node using the unique identification indicia embedded in the selected icon as a pointer;

generating an input form including at least one input field requesting data from the user, wherein at least a portion of the input form depends upon the contents of the retrieved record;

presenting the input form on the display of the one user node; and

after the requested data has been entered, communicating at least a minimum set of the requested data from the one user node to the host node over the network.

20. A method for facilitating cascaded transactions on a computer network, the computer network having a plurality of interconnected nodes including a host node and at least one user node, the host node located on the computer network at a host network address and each user node located at a user network address different than the host network address, the host node having access to a database including a plurality of records having predetermined contents, each record having a unique identification indicia associated therewith, each user node including a display for displaying an icon and a user-actuatable input device for selecting the icon, the icon having embedded therein the host network address and the unique identification indicia of one associated record in the database, comprising the steps of:

(a) contacting the host node based upon the host network address embedded in the icon displayed on the display of one user node in response to selection of the icon by actuation of the respective input device by a user;

(b) retrieving the record associated with the selected icon by searching the database accessible to the host node using the unique identification indicia embedded in the selected icon as a pointer;

(c) dynamically generating an input form including at least one input field requesting data from the user, wherein at least a portion of the input form depends upon the contents of the retrieved record;

(d) presenting the input form on the display of the one user node;

(e) after the requested data has been entered, communicating at least a minimum set of the requested data from the one user node to the host node over the network; and

(f) in response to occurrence of step (e), displaying a second icon on the display of the one user node, the second icon having embedded therein the host network address and the unique identification indicia of a second associated record in the database, and repeating steps (a) through (e).

21. An apparatus for facilitating transactions on a computer network, the computer network having a plurality of user nodes located at a plurality of user network addresses, each user node including a display for displaying an icon and a user-actuatable input device for selecting the icon, each icon having embedded therein a host network address and a unique identification indicia, comprising:

a host server located on the computer network at the host network address such that the host server is contacted by the computer network when the icon displayed on the display of one user node is selected in response to actuation of the respective input device by a user;

the host server including a memory circuit configured to store a database including a plurality of records having predetermined contents, each record having a unique identification indicia associated therewith, wherein the unique identification indicia of one of the records matches the indicia embedded in the icon displayed on the display of the one user node;

the host server further including a processing circuit configured to receive the unique identification indicia embedded in the icon displayed on the display of the one user node when that icon is selected, to search the database using the received unique identification indicia as a pointer, to retrieve the record pointed to by the pointer, to dynamically generate an input form including at least one input field requesting data from the user, at least a portion of the input form depending upon the contents of the retrieved record, to transmit the input form to the one user node to be displayed and, after the requested data has been entered by the user, to receive at least a minimum set of the requested data from the one user node over the network.

22. The apparatus of claim 21, wherein the computer network is the Internet, and the host network address includes the URL of the host server.

23. The apparatus of claim 21, wherein the input form is transmitted to the one user node such that the input form is displayed in a new window.

25. The apparatus of claim 23, wherein the input form is transmitted such that the input form is displayed by opening a browser.

26. The apparatus of claim 21, wherein the processing circuit is further configured to validate the requested data entered by the user and, if the requested data is invalid, to generate an error form and to transmit the error form to the one user node to be displayed.

27. The apparatus of claim 26, wherein the error form includes at least one field requesting corrected data from the user, the processing circuit further configured to receive, after the requested corrected data is entered by the user, at least the corrected requested data from the one user node.

28. The apparatus of claim 21, wherein the processing circuit is further configured to generate a confirmation form after the requested data is received from the one user node, the confirmation form including at least one confirmation field based upon the requested data, and to transmit the confirmation form to the one user node to be displayed.

29. The apparatus of claim 28, wherein the confirmation form includes at least one acknowledgment field requesting acknowledgment from the user, whereby the user can acknowledge that the confirmation form is correct, and the processing circuit is further configured to generate an acknowledgment form in response to receiving acknowledgment from the one user node, and to transmit the acknowledgment form to the one user node to be displayed.

30. The apparatus of claim 29, wherein the acknowledgment form includes a second icon having embedded therein the host network address and a second unique identification indicia of a second associated record in the database, whereby the second icon is cascaded with the first icon.

31. The apparatus of claim 21, wherein the database includes contact data for contacting an entity associated with the retrieved record, and the processing circuit is further configured to transmit a message to the entity based on the contact data after the host server receives the requested data.

32. The apparatus of claim 31, wherein the message is one of the group selected from an electronic mail message and a facsimile message.

24. A method of performing a transaction on a computer network, the computer network having a plurality of interconnected nodes including a host node and at least one user node, the host node located on the computer network at a host network address and each user node located at a user network address different than the host network address, the host node having access to a database including a plurality of records having predetermined contents, each record having a unique identification indicia associated therewith, each user node including a display for displaying an icon and a user-actuatable input device for selecting the icon, the icon having embedded therein the host network address and the unique identification indicia of one associated record in the database, comprising the steps of:

selecting the icon displayed on the display of one user node by actuating the respective input device, the selection of the icon causing the host node addressed by the host network address embedded in the icon to be contacted and to respond by retrieving the record associated with the selected icon by searching the database accessible to the host node using the unique identification indicia embedded in the selected icon as a pointer, by generating an input form including at least one input field requesting data from the user, at least a portion of the input form depending upon the contents of the retrieved record, and by presenting the input form on the display of the one user node; and

entering the requested data into the input form, causing at least a minimum set of the requested data to be communicated from the one user node to the host node over the network.

33. A system for facilitating transactions on the Internet, comprising:

a host computer connected to the Internet at a predetermined URL and having access to a product/service information database including a plurality of records, each record storing information for a product or service and having a unique banner identifier associated therewith;

a plurality of customer computers connected to the Internet at URLs different from the URL of the host computer, each customer computer including a display for displaying a banner associated with one of the records, the banner having embedded therein the URL of the host computer and the unique banner identifier of the associated record in the product/service information database, each customer computer further including an input device for selecting the banner;

means for contacting the host computer based upon its predetermined URL embedded in the banner displayed on the display of one customer computer in response to selection of the banner by actuation of the respective input device by a customer;

means for searching the product/service information database accessible to the host computer using the unique banner identifier embedded in the selected advertising banner as a pointer;

means for retrieving the record pointed to by the pointer;

means for presenting an input form on the display, at least a portion of the input form dynamically generated based upon the contents of the retrieved record, the input form including at least one field requesting data from the customer; and

after the requested data is entered by the customer, means for communicating at least a minimum set of the requested data to the host computer.