Product sales enhancing internet game system

• US 6,267,672 B1
• Filed: 10/21/1998
• Issued: 07/31/2001
• Est. Priority Date: 10/21/1998
• Status: Expired due to Fees

• Current Assignee: Geyeser Products, L.L.C.
• Original Assignee: Ayecon Entertainment, LLC
• Inventors: Vance, Christopher Michael
• Primary Examiner(s): SAGER, MARK ALAN
• Application Number:
  US09/176,135
• Time in Patent Office: 1,014 Days
• Field of Search: 463/1, 463/25, 463/29, 463/30, 463/36, 463/40-42, 463/16-20, 463/12-13, 434/307.R, 434/308, 434/236, 434/237, 273/138.2, 273/139, 273/143.R, 273/292, 273/293, 273/459, 273/460, 273/461, 235/375, 235/380, 235/381, 235/382, 700/91-93, 705/14, 705/16-18, 705/21, 705/23, 705/26-27, 705/35, 705/39, 705/41, 705/44
• US Class Current: 463/29
• CPC Class Codes: A63F 2300/407 Data transfer via internet
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements
• CPC Class Codes: G07G 1/0036 Checkout procedures

Abstract

The present invention uses a remotely accessible game, such as an internet game, to encourage consumers to purchase a product. Consumers who purchase a product receive access information which the consumer may then use to access and participate in the remotely accessible game. The pleasure of participating in the game is in and of itself an incentive to consumers to purchase products. The remotely accessible game may comprise a plurality of levels of varying degrees of difficulty so that participating consumers may continue to be challenged as they gain mastery of the game. Consumers who access the remotely accessible game may become eligible for prizes. Further, the interactive nature of the remotely accessible game allows for the collection of valuable demographic and marketing information from consumers who participate in the game.

Claims

1. A method for promoting the sale of products comprising the steps of:

(A) distributing products to consumers;

(B) providing the consumers with access codes in conjunction with distributing the products to the consumers;

(C) providing a computer game accessible via a computer network;

(D) allowing consumers who input an access code into the computer game to participate in the computer game;

(E) collecting marketing information from consumers participating in the computer game

(F) limiting the amount of time that consumers can participate in the computer game for each code that is provided, whereby consumers are encouraged to purchase more products to get more codes.

2. The method of claim 1 further comprising the step of:

(F) providing a prize to all consumers who access the computer game.

3. The method of claim 2 wherein the internet game comprises a plurality of successive levels.

4. The method of claim 3 further comprising the step of:

(G) randomly selecting consumers who complete successively higher levels to receive successively more valuable prizes.

5. The method of claim 4 further comprising the step of:

(H) presenting advertising material to consumers participating in the computer game.

6. The method of claim 5 wherein the advertising material includes links to an advertiser.

7. The method of claim 1, wherein the step of providing the consumers with access codes comprises tangibly concealably fixing the codes whereby the codes cannot be viewed by the consumers until after the product has been purchased.

8. The method of claim 7, wherein the step of collecting marketing information comprises requiring consumers to enter desired marketing information prior to allowing such consumers to participate in the computer game.

9. The method of claim 7, wherein the step of tangibly fixing the codes comprises attaching the codes to the products.

10. The method of claim 1 wherein the step of limiting the amount of time that consumers can participate in the computer game comprises allowing longer periods of access for access codes provided in conjunction with products that are more expensive than other products which would not allow as long a period of access.

11. The method of claim 1 further comprising receiving product information from the access code.

12. The method of claim 11 wherein there are a plurality of computer games accessible and further comprising the step of directing the consumer to preselected games depending upon the product purchased for which the access code was provided.

13. The method of claim 1 further comprising the steps of:

(G) Presenting advertising material including links to an advertiser; and

(H) granting additional game time access the first time a consumer links that advertiser.