Method and apparatus for detecting actual viewing of electronic advertisements
First Claim
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1. A method of detecting when an advertisement, displayed in a browser window, is actually viewable by a user, the method of comprising the steps of:
- detecting when a predefined amount of the advertisement has been viewable by a user for a predefined time interval; and
recording, in response to the detecting step, an identification of the advertisement, and the predefined time interval.
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Abstract
An apparatus and method are presented for determining actual viewing times electronic advertisements were seen by a user of a Web browser or the like while viewing documents containing advertisements. A timing manager JAVA application in combination with JAVA scripts or other dynamic HTML and cookies are used in this determination.
215 Citations
15 Claims
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1. A method of detecting when an advertisement, displayed in a browser window, is actually viewable by a user, the method of comprising the steps of:
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detecting when a predefined amount of the advertisement has been viewable by a user for a predefined time interval; and
recording, in response to the detecting step, an identification of the advertisement, and the predefined time interval. - View Dependent Claims (2, 3, 4, 5, 13, 14, 15)
controlling functional aspects of the window containing the advertisement with an advertisement control module.
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3. The method of claim 2 wherein the controlling step includes the step of:
controlling functional aspects of the window containing the advertisement with a Java applet.
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4. The method of claim 3 wherein the step of detecting includes the step of:
detecting, with the Java applet, when a predefined amount of the advertisement has been viewable by the user for a predefined interval of time.
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5. The method of claim 4 wherein the web browser is communicating with a server over a communication medium, and the step of recording includes the step of:
transmitting, in response to the detection, the predefined time interval to the server.
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13. The computer program product of claim 12 wherein the window containing the means for controlling additionally includes:
means for controlling functional aspects of the window containing the advertisement with a Java applet.
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14. The computer program product of claim 13 wherein the means for detecting includes:
means for detecting, with the Java applet, when a predefined amount of the advertisement has been viewable by the user for a predefined interval of time.
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15. The computer program product of claim 14 wherein the web browser is communicating with a server over a communication medium, and the means for recording includes:
means for transmitting, in response to the detection, the predefined time interval to the server.
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6. An apparatus for detecting when an advertisement, displayed in a browser window, is actually viewable by a user, the apparatus comprising:
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means for detecting when a predefined amount of the advertisements has been viewable by the user for a predefined interval of time; and
means for recording, in response to detection by said means for detecting, an identification of the advertisement, and the predefined interval of time. - View Dependent Claims (7, 8, 9, 10)
means for controlling functional aspects of the window containing the advertisement with an advertisement control module.
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8. The apparatus of claim 7 wherein the means for controlling additionally includes:
means for controlling functional aspects of the window containing the advertisement with a Java applet.
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9. The apparatus of claim 8 wherein the means for detecting includes:
means for detecting, with the Java applet, when a predefined amount of the advertisement has been viewable by the user for a predefined interval of time.
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10. The apparatus of claim 9 wherein the web browser is communicating with a server over a communication medium, and the means for recording includes:
means for transmitting, in response to the detection, the predefined time interval to the server.
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11. A computer program product comprising:
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a computer readable usable medium having computer readable program code means embodied in the medium for detecting when an advertisement, displayed in a window, is actually viewable by a user, the computer readable program code means including;
means for detecting when a predefined amount of the advertisement has been viewable by the user for a predefined interval of time; and
means for recording, in response to the detection, an identification of the advertisement, and the predefined interval of time. - View Dependent Claims (12)
means for controlling functional aspects of the window containing the advertisement with an advertisement control module.
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Specification