×

Advertising-subsidized and advertising-enabled software

  • US 6,285,985 B1
  • Filed: 04/03/1998
  • Issued: 09/04/2001
  • Est. Priority Date: 04/03/1998
  • Status: Expired due to Fees
First Claim
Patent Images

1. A method of electronic advertisement in which an advertising module interacts with an executable pre-existing software program without requiring substantial source code modifications of the software program, the method comprising the steps of:

  • adding the advertisement module to the software program using an object code attachment technique in which the software program remains unaware of the advertising module;

    installing and launching by a user the software program on an end-user machine;

    connecting by the advertising module in response to the launching of the software program to a remote advertisement server;

    receiving at least one electronic advertisement by the advertising module; and

    displaying the advertisement to the user.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×