System and method for providing a dynamic advertising content window within a window based content manifestation environment provided in a browser

• US 6,321,209 B1
• Filed: 02/18/1999
• Issued: 11/20/2001
• Est. Priority Date: 02/18/1999
• Status: Expired due to Fees

• Current Assignee: Simple.com Incorporated
• Original Assignee: Wired Solutions LLC (Simple.com Incorporated)
• Inventors: Pasquali, Sandro
• Primary Examiner(s): Stamber, Eric W.
• Assistant Examiner(s): Tesfamariam, Mussie
• Application Number:
  US09/252,076
• Time in Patent Office: 1,006 Days
• Field of Search: 705/1, 705/14, 705/26, 705/27, 705/35, 705/77, 705/38, 705/80, 709/219, 709/206, 709/218, 707/3, 707/4, 707/10, 707/104, 707/102, 707/501, 707/203, 345/111, 345/112
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

System and method for providing a dynamic advertising content manifestation window within a windows based content manifestation environment provided within a web browser. The system and method include and involve an server system configured to transmit a software system and data related to a advertising content source via an electronic data network. Also included and involved is a web browser client operating within a data processing system that is coupled to the server system via the electronic data network. The web browser provides a content manifestation environment. The web browser client is operative to receive the software system and the data via the server system, to process the software system and the data to produce a window object within the content manifestation environment provided by the web browser client. The window object is configured to dynamically manifest therein advertising content received from the advertising content source in accordance with the data. Also disclosed is a window object that is manifested within a windows based content manifestation environment which is provided within a web browser client. The window object includes a content manifestation area that is configured to dynamically manifest advertising content received from an advertising content source via an electronic data network.

Claims

1. A system for providing a dynamic advertising content window within a windows based content manifestation environment provided within a web browser, comprising:

a server system configured to transmit a software system and data related to a advertising content source via an electronic data network; and

a web browser client operating within a data processing system that is coupled to said server system via the electronic data network and having a content manifestation environment, said web browser client operative to receive said software system and said data via said server system, to process said software system and said data to produce a movable window object within said content manifestation environment of said web browser client, said movable window object configured to dynamically manifest therein advertising content received from said advertising content source in accordance with said data.

2. The system according to claim 1, wherein said software system includes instructions related to the size and placement of said window object within said content manifestation environment.

3. The system according to claim 1, wherein said advertising content source includes full motion video content.

4. The system according to claim 1, wherein said advertising content source includes an audio feed.

5. The system according to claim 1, wherein said electronic data network is the Internet and WWW.

6. The system according to claim 1, wherein said web browser client accesses said advertising content source to receive advertising content to be dynamically manifested within said window object.

7. The system according to claim 6, wherein said web browser client accesses said advertising content source more than one time to receive corresponding different content to be dynamically manifested within said window object.

8. The system according to claim 1, wherein said software system further includes instructions to be processed by said web browser client to generate additional window objects related to other content streams, said window object being viewable within said content manifestation environment regardless of any manifestation of said other content streams within said additional window objects.

9. A method for providing a dynamic advertising content window within a windows based content manifestation environment provided within a web browser, comprising the following steps:

from a server system, transmitting a software system and data related to an advertising content source via an electronic data network;

at a web browser client operating within a data processing system that is coupled to said server system via the electronic data network, receiving said software system;

processing said software system and said data to produce a movable window object within a content manifestation environment provided by said web browser; and

dynamically manifesting said advertising content within said movable window object in accordance with said data.

10. The method according to claim 9, wherein said software system includes instructions related to the size and placement of said window object within said content manifestation environment.

11. The method according to claim 9, wherein said data relates to a full motion video content source.

12. The method according to claim 9, wherein said data relates to an audio feed.

13. The method according to claim 9, wherein said electronic data network is the Internet and WWW.

14. The method according to claim 9, wherein said web browser client accesses said advertising content source in accordance with said data to receive advertising content to be dynamically manifested within said window object.

15. The method according to claim 14, wherein said web browser client accesses said advertising content source in accordance with gnid data more than one time to receive corresponding different content to be dynamically manifested within said window object.

16. The method according to claim 9, wherein said software system further includes instructions to be procesged by said web browser client to generate additional window objects related to other content streams, said window object being viewable within said content manifestation environment regardless of any manifestation of said other content streams within said additional window objects.

17. The method according to claim 9, wherein said data includes at least one uniform resource locator (URL) corresponding to said advertising content source.

18. A system for providing a dynamic adyrnsing content window within a windows based content manifestation environment provided within a web browser, comprising:

a server system configured to transmit a sofware system and data related to an advertising content source via an electronic data network; and

a web browser client operating within a data processing system that is coupled to said server system via the electronic data network and having a content manifestation environment, said web browser client operative to receive said software system and said data via said server system, to process said software system and said data to produce a window object solely contained within said content maniestation environment of said web browser client, said window object configured to dynamically manifest therein advertising content received from said advertising content source in accordance with said data, wherein the window object is moveable and draggable within said content manifestation environment of said web browser client, and is under direct control of said web browser client.