Training and testing human judgment of advertising materials
First Claim
Patent Images
1. An apparatus for training and testing human judgement concerning assessment of advertising, said apparatus comprising:
- computer means for storing and accessing a plurality of audio/visual advertising presentations and corresponding survey measures of audience response;
means for playback of said audio/visual presentations;
means for one or more users to rank said audio/visual presentations;
means for comparing user rankings against said corresponding survey measure of audience performance;
means for tabulating scores of comparisons for one or more users; and
wherein said storing and accessing means comprises means for storing and accessing a plurality of audio/visual advertising presentations selected from the group consisting of motion picture advertisements, still picture advertisements, world wide web home pages or advertisements, audio advertisements, audio clips or previews, and motion picture clips or previews.
2 Assignments
0 Petitions
Accused Products
Abstract
An apparatus and method for training and testing human judgement concerning one or more complex human activities. Computer storage and access of a plurality of audio/visual presentations and corresponding measures of performance is provided, the presentations are played back and users are required to rank the audio/visual presentations. User rankings are compared against the corresponding measures of performance, and scores are tabulated for one or more users.
-
Citations
12 Claims
-
1. An apparatus for training and testing human judgement concerning assessment of advertising, said apparatus comprising:
-
computer means for storing and accessing a plurality of audio/visual advertising presentations and corresponding survey measures of audience response;
means for playback of said audio/visual presentations;
means for one or more users to rank said audio/visual presentations;
means for comparing user rankings against said corresponding survey measure of audience performance;
means for tabulating scores of comparisons for one or more users; and
wherein said storing and accessing means comprises means for storing and accessing a plurality of audio/visual advertising presentations selected from the group consisting of motion picture advertisements, still picture advertisements, world wide web home pages or advertisements, audio advertisements, audio clips or previews, and motion picture clips or previews. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A method for training and testing human judgement concerning assessment of advertising, the method comprising the steps of:
-
a) storing and accessing by computer a plurality of audio/visual advertising presentations and corresponding survey measures of audience response;
b) playing back the audio/visual presentations;
c) requiring users to rank the audio/visual presentations;
d) comparing user rankings against the corresponding survey measure of audience performance;
e) tabulating scores of comparisons for one or more users; and
wherein storing and accessing comprises storing and accessing a plurality of audio/visual advertising presentations selected from the group consisting of motion picture advertisements, still picture advertisements, world wide web home pages or advertisements, audio advertisements, audio clips or previews, and motion picture clips or previews. - View Dependent Claims (8, 9, 10, 11, 12)
-
Specification