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Method and system for selective incentive point-of-sale marketing in response to customer shopping histories

  • US 6,334,108 B1
  • Filed: 10/21/1996
  • Issued: 12/25/2001
  • Est. Priority Date: 05/01/1989
  • Status: Expired due to Fees
First Claim
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1. A method of performing customer promotion with a computer having a processor and memory, the method comprising the steps of:

  • entering into the memory the account code of a payment instrument for use as a unique customer identification code;

    storing in the memory data representative of a customer'"'"'s previous purchases of a plurality of different products at a store in association with said customer identification code;

    determining with the processor from said stored data information regarding a product frequently previously purchased by said customer relative to said plurality of different products previously purchased in at least one previous visit to the store; and

    in response to said information, generating at the point-of-sale an incentive signal for said customer based upon said information regarding said product frequently previously purchased by said customer relative to said plurality of different products previously purchased.

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