Internet service provider advertising system

• US 6,339,761 B1
• Filed: 05/13/1999
• Issued: 01/15/2002
• Est. Priority Date: 05/13/1999
• Status: Active Grant

• Current Assignee: Slingshot Technologies LLC
• Original Assignee: Hugh V. Cottingham
• Inventors: Cottingham, Hugh V.
• Primary Examiner(s): GRAVINI, STEPHEN MICHAEL
• Application Number:
  US09/312,072
• Time in Patent Office: 978 Days
• Field of Search: 705/10, 705/14, 705/16, 709/217, 709/219
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention advantageously provides to Internet Service Providers (ISP) precise control over who receives an advertisement. Thus, in accordance with the present invention, an ISP provider may now offer advertisers precision advertising. An ISP provider has access to precise demographic data on each of the ISP'"'"'s customers. The ISP provider also has access to data on the periods of usage, including the type of customers accessing the Internet during such periods of usage. With this information, which is available only to the ISP provider, a profile may be compiled by the ISP provider that provides precise information on the ISP customers (e.g., demographic data) and the periods of heaviest Internet access by the various different ISP customer groups (e.g., 20-35 year old males, retired persons, children, etc.).

Claims

1. An Internet advertising method for an Internet Service Provider comprising the steps by the Internet Service Provider (ISP) of:

(a) in response to a request for information from an ISP customer to an Internet content provider, receiving a web-page by the ISP, including an advertisement, from the Internet content provider;

(b) removing the advertisement from the received web-page;

(c) inserting a desired advertisement in the received web-page; and

(d) communicating the received web-page, including the inserted desired advertisement, to the ISP customer.

2. An Internet advertising method as recited by claim 1, wherein a plurality of desired advertisements are available for insertion by the ISP and wherein each of the plurality of desired advertisements is directed to a potential consumer having a predetermined demographic make-up, said step (c) further comprises the steps of:

determining the demographic make-up of the ISP customer; and

selecting an advertisement from the plurality of available desired advertisements directed to a potential consumer having a demographic make-up that is similar to the demographic make-up of the ISP customer.

3. An Internet advertising method as recited by claim 1, wherein a plurality of desired advertisements are available for insertion by the ISP, said step (c) further comprises the steps of:

selecting an advertisement from the plurality of available desired advertisements; and

inserting the selected advertisement in the received web-page at a predetermined time.

4. An Internet advertising method as recited by claim 1, wherein the ISP customer has a predetermined demographic make-up, and wherein the desired advertisement inserted in said step (c) is directed to a potential consumer having a predetermined demographic make-up that is substantially similar to the ISP customer demographic make-up.

5. A method of communicating a desired advertisement by an Internet Service Provider (ISP) to a plurality of ISP customers, comprising the steps by the ISP of:

(a) in response to a request for information from a plurality of ISP customers to a plurality of Internet content providers, receiving a plurality of web-pages by the ISP, from the plurality of Internet content providers;

(b) inserting a desired advertisement in each of the received web-pages; and

(c) communicating the received web-pages, including the inserted desired advertisement, to each of the plurality of ISP customers.

6. A method of communicating a desired advertisement as recited by claim 5, wherein said step (c) comprises communicating the received web-pages, including the inserted desired advertisement, to each of the plurality of ISP customers at substantially the same time.

7. A method of communicating a desired advertisement as recited by claim 5, wherein said step (c) comprises communicating the received web-pages, including the inserted desired advertisement, to each of the plurality of ISP customers at substantially different times.

8. A method of communicating a desired advertisement as recited by claim 5, wherein the web-page received from the Internet content provider includes an advertisement.

9. A method of communicating a desired advertisement as recited by claim 8, wherein, before said step (b), further comprising the step of removing the advertisement from the received web-page.

10. An Internet advertising method comprising the steps by an Internet Service Provider (ISP) of:

(a) in response to a request for information from an ISP customer to an Internet content provider, receiving a web-page by the ISP from the Internet content provider;

(b) inserting a desired advertisement in the received web-page; and

(c) communicating the received web-page, including the inserted desired advertisement, to the ISP customer.

11. An Internet advertising method as recited by claim 10, wherein the web-page received from the Internet content provider includes an advertisement.

12. An Internet advertising method as recited by claim 11, wherein, before said step (b), further comprising the step of removing the advertisement from the received web-page.

13. An Internet advertising method as recited by claim 10, wherein a plurality of desired advertisements are available for insertion by the ISP and wherein each of the plurality of desired advertisements is directed to a potential consumer having a predetermined demographic make-up, said step (b) further comprises the steps of:

determining the demographic make-up of the ISP customer; and

selecting an advertisement from the plurality of available desired advertisements directed to a potential consumer having a demographic make-up that is similar to the demographic make-up of the ISP customer.

14. An Internet advertising method as recited by claim 10, wherein a plurality of desired advertisements are available for insertion by the ISP, said step (b) further comprises the steps of:

selecting an advertisement from the plurality of available desired advertisements; and

inserting the selected advertisement in the received web-page at a predetermined time.

15. An Internet advertising method as recited by claim 10, wherein the ISP customer has a predetermined demographic make-up, and wherein the desired advertisement inserted in said step (b) is directed to a potential consumer having a predetermined demographic make-up that is substantially similar to the ISP customer demographic make-up.