Apparatus and method for merchant-to-consumer advertisement communication system

• US 6,343,274 B1
• Filed: 09/11/1998
• Issued: 01/29/2002
• Est. Priority Date: 09/11/1998
• Status: Expired due to Term

• Current Assignee: Qualcomm, Inc.
• Original Assignee: HP Inc.
• Inventors: McCollom, William Girard, Bray, Jacqueline Ann, Ables, Robert King, Cotten, Carolyn Soberalske, Meyer, Shane Douglas, Steigerwald, Silvi Kiisk, Fink, Martin Robert
• Primary Examiner(s): Stamber, Eric W.
• Assistant Examiner(s): YOUNG, JOHN L
• Application Number:
  US09/151,498
• Time in Patent Office: 1,236 Days
• Field of Search: 705/26, 705/10, 705/65, 705/14, 709/217, 709/21, 380/24, 380/25
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

An apparatus and method provide privacy for the consumer identity and protects information concerning advertisements accessed by the consumer while still providing marketing and demographic statistics to the merchant regarding those advertisement accesses. A consumer user interface provides the consumer easy control over what advertisements the consumer is receiving and allows the consumer to easily subscribe and unsubscribe from advertisements from either particular merchants or categories of products and services. A commerce server receives the request for services from the consumer user interface program and provides the requested advertisements from specific merchants or from selected categories.

Claims

1. A method for providing privacy for consumer information while accessing merchant advertisement resources in a network system, the method comprising the steps of:

collecting consumer nonprivate statistical advertisement data for advertisements accessed by a consumer using a consumer user interface;

transmitting the consumer nonprivate statistical advertisement data to a commerce server;

receiving automatically new consumer preselected specific types of advertisements for display to the consumer on the consumer user interface; and

providing anonymous nonprivate statistical advertisement data to a merchant.

2. The method of claim 1, further including the step of:

determining when the consumer user interface is to automatically receive the consumer preselected specific types of advertisements.

3. The method of claim 1, further including the step of:

determining which of the consumer preselected specific types of advertisements are automatically received.

4. The method of claim 1, wherein the step of providing nonprivate statistical advertisement data to the merchant further includes the step of:

getting reports based upon the consumer nonprivate statistical advertisement data collected across the entire consumer base.

5. The method of claim 1, further including the step of:

receiving only the advertisements not previously received.

6. The method of claim 1, further including the step of:

establishing an interface for the customers to access merchant customer support.

7. The method of claim 1, further including the step of:

searching for particular advertisements based on key words.

8. The method of claim 1, further including the steps of:

registering the consumer for particular merchant advertisements listed by category from a plurality of merchants; and

selecting by the consumer the consumer preselected specific types of advertisements to be received from a second plurality of merchants.

9. The method of claim 1, further including the steps of:

providing for merchant interaction with the commerce server to enable the merchant to sign up and register;

providing for merchant interaction with the commerce server to enable the merchant to edit a merchant'"'"'s profile on the commerce server; and

providing for merchant interaction with the commerce server to enable the merchant to purchase advertisement slots for specific category advertisements and associated key words.

27. The method of claim 1, wherein the consumer nonprivate statistical advertisement data is selected from the group consisting of a number of times each advertisement for each merchant is seen, a number of times each advertisement in each category is seen, a percentage of the advertisement viewed, a total amount of time spent viewing the advertisement, what time of day the advertisement is viewed, and a number of times the consumer has clicked on the advertisement to obtain further information.

10. A computer system for providing privacy for consumer information while accessing merchant advertisement resources in a network system, comprising:

means for collecting consumer nonprivate statistical advertisement data for advertisements accessed by a consumer using a consumer user interface;

means for transmitting the consumer nonprivate statistical advertisement data to a commerce server;

means for receiving automatically new consumer preselected specific types of advertisements for display to the consumer on the consumer user interface; and

means for providing anonymous nonprivate statistical advertisement data to a merchant.

11. The computer system apparatus of claim 10, further comprising:

means for enabling the consumer to determine when the consumer user interface is to automatically receive the new consumer preselected specific types of advertisements.

12. The computer system apparatus of claim 10, further comprising:

means for enabling the consumer to determine which specific types of advertisements are automatically received.

13. The computer system apparatus of claim 10, wherein the means for providing nonprivate statistical advertisement data to the merchant further comprises:

means for enabling the merchants to get reports based upon the anonymous nonprivate statistical advertisement data collected across an entire consumer base.

14. The computer system apparatus of claim 10, further comprising:

means for enabling the consumers to receive only the advertisements not previously received.

15. The computer system apparatus of claim 10, further comprising:

means for establishing an interface for the customers to access merchant customer support.

16. The computer system apparatus of claim 10, further comprising:

means for enabling the consumer to search for particular advertisements based on key words.

17. The computer system apparatus of claim 10, further comprising:

means for allowing the consumer to register for particular merchant advertisements listed by category from a plurality of merchants; and

means for allowing the consumer to select the preselected specific types of advertisements to be received from a second plurality of merchants.

18. The computer system apparatus of claim 10, further comprising:

means for providing for merchant interaction with the commerce server allowing the merchant to sign up and register;

means for enabling the merchant to edit a merchant profile on the commerce server; and

means for providing for interaction with the merchant allowing the merchant to purchase advertisement slots for specific category advertisements and associated key words.

28. The system of claim 10, wherein the consumer nonprivate statistical advertisement data is selected from the group consisting of a number of times each advertisement for each merchant is seen, a number of times each advertisement in each category is seen, a percentage of the advertisement viewed, a total amount of time spent viewing the advertisement, what time of day the advertisement is viewed, and a number of times the consumer has clicked on the advertisement to obtain further information.

19. A computer system for providing privacy for consumer information collected while accessing merchant advertisement resources in a network system, comprising:

a client device that collects consumer nonprivate statistical advertisement data for advertisements accessed by a consumer, transmits the consumer nonprivate statistical advertisement data, and receives automatically new consumer preselected specific types of advertisements for display to the consumer on the client device; and

a commerce server device for receiving consumer nonprivate statistical advertisement data, and providing reports to a merchant based upon the consumer nonprivate statistical advertisement data collected across an entire consumer base.

20. The client device of claim 19, further comprising:

a first client mechanism that enables the consumer to determine when the client device is to automatically receive the consumer preselected specific types of advertisements.

21. The client device of claim 19, further comprising:

a second client mechanism that enables the consumer to determine which of the consumer preselected specific types of advertisements are automatically received.

22. The client device of claim 19, further comprising:

a third client mechanism that enables the client device to receive only the advertisements not previously received.

23. The client device of claim 19, further comprising:

a fourth client mechanism that enables the consumer to search for particular advertisements based on key words.

24. The client device of claim 19, further comprising:

a fifth client mechanism that enables the consumer to select the consumer preselected specific types of advertisements to be received from a plurality of merchants.

25. The commerce server device of claim 19, further comprising:

a second commerce server mechanism that enables merchant interaction with the commerce server device, enables the merchant to sign up and register, and enables the merchant to edit a merchant profile on the commerce server.

26. The commerce server device of claim 19, further comprising:

a third commerce server mechanism enables interaction with the merchant allowing the merchant to purchase advertisement slots for specific advertisements and associated key words.

29. The consumer device of claim 19, wherein the consumer nonprivate statistical advertisement data is selected from the group consisting of a number of times each advertisement for each merchant is seen, a number of times each advertisement in each category is seen, a percentage of the advertisement viewed, a total amount of time spent viewing the advertisement, what time of day the advertisement is viewed, and a number of times the consumer has clicked on the advertisement to obtain further information.