Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
First Claim
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1. A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of:
- storing in the memory data representative of a plurality of customer'"'"'s prior purchases of a plurality of different products at a store in association with a customer'"'"'s unique identification;
determining with the processor from said stored data information regarding a product frequently previously purchased on a plurality of separate shopping visits by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and
in response to said information, issuing a promotion to said customer at the point-of-sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased on a plurality of separate shopping visits by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer.
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Abstract
A system and method is disclosed for customer promotion. A terminal enters a customer'"'"'s identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a signal representative of a customer'"'"'s shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.
489 Citations
17 Claims
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1. A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of:
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storing in the memory data representative of a plurality of customer'"'"'s prior purchases of a plurality of different products at a store in association with a customer'"'"'s unique identification;
determining with the processor from said stored data information regarding a product frequently previously purchased on a plurality of separate shopping visits by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and
in response to said information, issuing a promotion to said customer at the point-of-sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased on a plurality of separate shopping visits by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
detecting financial data regarding a customer'"'"'s shopping history; and
storing said financial data in association with said customer'"'"'s unique identification.
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6. The method of claim 5 and further comprising:
issuing said promotion to those customers whose prior shopping history meets shopping requirements.
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7. The method of claim 6 wherein said customer'"'"'s number of said plurality of separate shopping visits equals said customer'"'"'s number of shopping transactions at the store during a time period.
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8. The method of claim 1 and further comprising:
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monitoring whether or not said promotion has been effective; and
subsequently issuing an additional promotion depending upon the results of said monitoring.
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9. The method of claim 8 wherein said promotion is monitored by scanning identification numbers on said promotion when it is redeemed.
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10. The method of claim 8 wherein said additional promotion is issued in dependence upon the results of said monitoring and is increased in value over said prior promotion.
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11. A system of customer promotion at a store comprising:
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a memory for storing data representative of a customer'"'"'s prior purchases of a plurality of different products at the store in association with a customer'"'"'s unique identification;
circuitry responsive to said data stored in said memory for generating indications of a product frequently previously purchased on a plurality of separate shopping visits relative to the plurality of different products previously purchased by an individual customer in previous visits to the store; and
apparatus for issuing a promotion at the point-of-sale to said individual customer in response to said indications, in an effort to incent said individual customer to return to the store with a sales promotion on a specific product relatively favored by said individual customer, said promotion providing incentives for said product frequently previously purchased on a plurality of separate shopping visits by said individual customer relative to other products previously purchased by said individual customer. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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Specification