ATM video advertising

• US 6,381,626 B1
• Filed: 04/22/1999
• Issued: 04/30/2002
• Est. Priority Date: 04/22/1999
• Status: Expired due to Term

• Current Assignee: Ent Services Development Corporation LP (DXC Technology Company)
• Original Assignee: Electronic Data Systems Corporation (Perspecta, Inc.)
• Inventors: Kirschner, Hope L., De Leo, Stephen Lebro, Rosenzweig, Michael J.
• Primary Examiner(s): Coulter, Kenneth R.
• Application Number:
  US09/296,353
• Time in Patent Office: 1,104 Days
• Field of Search: 705/43, 705/44, 705/1, 705/14, 235/379, 709/200
• US Class Current: 709/200
• CPC Class Codes: G06Q 20/1085 involving automatic teller machines [ATMs]
• CPC Class Codes: G06Q 20/18 involving self-service terminals [SST], vending machines, kiosks or multimedia terminals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Message files preferably comprising MPEG video messages are provided to transaction terminals for display of non-transaction messages to users during a terminal transaction. The messages are selected and displayed upon transaction approval. Operation of the terminal in accordance with transaction approval, i.e., to dispense cash or print a record, is initiated during the interval when the selected message is displayed.

Claims

1. In a system wherein a transaction terminal responds to a presentation of a machine readable identification device by an authorized user, a method for providing a non-transaction message to said user comprising storing a plurality of message files corresponding to non-transaction messages in said terminal and selecting one of said message files for displaying the corresponding non-transaction message to said user according to data read from said machine readable identification device, wherein said selecting step is responsive to data identifying an issuer of said machine readable identification device and is further responsive to the geographical location of said issuer.

2. In a system wherein a transaction terminal is arranged to process transactions by an authorized user and to present non-transaction messages to said user interposed with transaction messages, the improvement wherein said terminal is arranged to store a plurality of message files corresponding to said non-transaction messages, and wherein said terminal is provided with a configuration file for controlling the selection of a message file corresponding to a non-transaction message to be displayed to said user, wherein said configuration file is arranged to control said message file selection according to the time of day.

3. The improvement specified in claim 2 wherein said configuration file is arranged to select said message files in rotational sequence.

4. The improvement specified in claim 2 wherein said configuration file is arranged to select one or more of said message files according to transaction data.

5. The improvement specified in claim 2 wherein said transaction terminal communicates with a host, and wherein said configuration file is arranged to control said message file selection according to messages received from said host.

6. In a system having an interactive transaction terminal with a monitor, wherein said terminal responds to operation by an authorized user to provide information, goods or services, and displays a sequence of transaction messages on said monitor, a method for supplying non-transaction messages to said user, comprising:

storing a plurality of message files in said transaction terminal, said message files comprising digital data corresponding to a plurality of selectable non-transaction messages;

operating said transaction terminal in response to transaction data entered by an authorized user to provide a sequence of transaction messages on said monitor;

selecting one of said message files for display to one of said authorized users according to at least a portion of said transaction data; and

displaying said selected non-transaction message corresponding to said selected file to said user interposed with said sequence of transaction messages.

7. The method specified in claim 6 wherein said step of selecting comprises selecting a message according to transaction data identifying an establishment associated with said authorized user.

8. The method specified in claim 6 wherein said step of selecting comprises selecting a message file according to a transaction amount.

9. The method specified in claim 6 wherein said transaction terminal communicates with a host, and wherein said host provides a message to said transaction terminal to control selection of said message file for display.

10. The method specified in claim 6 wherein said step of selecting comprises selecting a message file according to the time of day.

11. The method specified in claim 6 further comprising the step of recording parameters associated with the displaying of said selected non-transaction message in a play log.

12. The method specified in claim 11 wherein said parameters include the time of day said selected non-transaction message was displayed.

13. In a system having an interactive transaction terminal with a monitor and a dispenser, wherein said terminal responds to operation by an authorized user to dispense cash or other media and displays a sequence of transaction messages on said monitor, a method for supplying non-transaction messages to said user, comprising:

storing at least one message file at said transaction terminal comprising digital data corresponding to at least one non-transaction message;

receiving transaction data from said user and processing said transaction data to generate an authorization signal, approving operation of said dispenser;

displaying said non-transaction message to said user in response to said authorization signal; and

initiating operation of said dispenser during display of said non-transaction message a selected time following said authorization signal.

14. In a system having an interactive transaction terminal with a monitor and a printer, wherein said terminal responds to operation by an authorized user to print a transaction record and displays a sequence of transaction messages on said monitor, a method for supplying non-transaction messages to said user, comprising:

storing at least one message file at said transaction terminal, comprising digital data corresponding to at least one non-transaction message;

receiving transaction data from said user and processing said transaction data to generate an authorization signal, approving printing of said transaction record;

displaying said non-transaction message to said user in response to said authorization signal; and

initiating operation of said printer to print said transaction record during display of said non-transaction message a selected time following said authorization signal.

15. The method specified in claim 14 wherein said at least one non-transaction message has promotional material associated therewith, the method including the step of printing said promotional material.

16. The method specified in claim 15 wherein the printed promotional material provides a variable incentive based on the transaction data.

17. The method specified in claim 14 wherein said transaction data has promotional material associated therewith, the method including the step of printing said promotional material.

18. The method specified in claim 17 wherein the printed promotional material provides a variable incentive based on the transaction data.

19. The method specified in claim 14 wherein the system further includes a dispenser and wherein said at least one non-transaction message has predetermined promotional material associated therewith, the method including the step of operating the dispenser to distribute said predetermined promotional material.

20. The method specified in claim 14 wherein the system further includes a dispenser and wherein said transaction data has predetermined promotional material associated therewith, the method including the step of operating the dispenser to distribute said predetermined promotional material.