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Method and system for determining the effectiveness of a stimulus

  • US 6,385,590 B1
  • Filed: 11/22/2000
  • Issued: 05/07/2002
  • Est. Priority Date: 11/22/2000
  • Status: Expired due to Fees
First Claim
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1. A method for evaluating the effectiveness of a stimulus, comprising the steps of:

  • a) presenting an interactive stimulus to a respondent using a data processing device;

    b) as the user interacts with the stimulus, monitoring and recording interaction data comprising a pixel coordinate and a size of a stimulus display area;

    c) presenting to the respondent a first set of attitudinal questions relating to the presented stimulus;

    d) recording answers from the first set of attitudinal questions;

    e) repeating steps a)-d) for a plurality of respondents representative of a target group of people to which the stimulus is directed; and

    f) determining a stimulus effectiveness measure based at least in part on the recorded answers and the interaction data.

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