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Marketing displays providing ready replaceability of adhesive display labels

  • US 6,385,885 B1
  • Filed: 11/20/1996
  • Issued: 05/14/2002
  • Est. Priority Date: 11/20/1996
  • Status: Expired due to Term
First Claim
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1. A merchandising shelf defining an upwardly disposed surface for receipt of merchandise thereon and having an outer edge which is exposed outwardly relative to a structural support on which such a shelf is supported when in use,said shelf having a label supporting surface along said outer edge, a label attachment element adhered to said label supporting surface and having an outwardly exposed mounting surface, and said label attachment element including an outwardly exposed release layer which has a release value for adhesively coated labels that is substantially less than the release value of said label supporting surface for such labels and will adherently receive and retain an adhesively coated label in overlying relation to said release layer for supporting and displaying an adhesively coated product information label and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily appliable, removable and replaceable by merchandising personnel.

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