Marketing displays providing ready replaceability of adhesive display labels
First Claim
1. A merchandising shelf defining an upwardly disposed surface for receipt of merchandise thereon and having an outer edge which is exposed outwardly relative to a structural support on which such a shelf is supported when in use,said shelf having a label supporting surface along said outer edge, a label attachment element adhered to said label supporting surface and having an outwardly exposed mounting surface, and said label attachment element including an outwardly exposed release layer which has a release value for adhesively coated labels that is substantially less than the release value of said label supporting surface for such labels and will adherently receive and retain an adhesively coated label in overlying relation to said release layer for supporting and displaying an adhesively coated product information label and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily appliable, removable and replaceable by merchandising personnel.
2 Assignments
0 Petitions
Accused Products
Abstract
A marketing display device such as a shelf or a “Pegboard” type hanger is provided with an outer display panel that has a Release coating, such as of silicone, for ready attachment, removal and replacement of adhesive labels that carry indicia pertinent to the marketing of products on the hangers to passing potential customers.
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Citations
37 Claims
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1. A merchandising shelf defining an upwardly disposed surface for receipt of merchandise thereon and having an outer edge which is exposed outwardly relative to a structural support on which such a shelf is supported when in use,
said shelf having a label supporting surface along said outer edge, a label attachment element adhered to said label supporting surface and having an outwardly exposed mounting surface, and said label attachment element including an outwardly exposed release layer which has a release value for adhesively coated labels that is substantially less than the release value of said label supporting surface for such labels and will adherently receive and retain an adhesively coated label in overlying relation to said release layer for supporting and displaying an adhesively coated product information label and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily appliable, removable and replaceable by merchandising personnel.
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10. A merchandising shelf defining an upwardly disposed surface for receipt of merchandise thereon and having an outer edge which is exposed outwardly relative to a structural support on which such a shelf is supported when in use,
said shelf having a label supporting surface extending substantially the full length of said shelf along said outer edge, a label attachment element extending over substantially the full length of said label supporting surface and adhered to said label supporting surface, said label attachment element having an outwardly exposed mounting surface along substantially its entire length, and said label attachment element including an outwardly exposed release layer over its length which has a release value for adhesively coated labels that is substantially less than the release value of said label supporting surface for such labels and which will adherently receive and retain such labels in overlying relation to said release layer for supporting and displaying adhesively coated product information labels in any location along said mounting surface and readily release each such label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily appliable, removable and replaceable by merchandising personnel in any location along the length of said shelf.
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11. A merchandising shelf defining an upwardly disposed surface for receipt of merchandise thereon and having an outer edge which is exposed outwardly relative to a structural support on which such a shelf is supported when in use,
said shelf having a label supporting surface extending substantially the full length of said shelf along said outer edge, a label attachment element extending over substantially the full length of said label supporting surface and affixed over said label supporting surface, said label attachment element having an outwardly exposed mounting surface along substantially its entire length, and said label attachment element including an outwardly exposed release layer over its length which has a release value for adhesively coated labels that is substantially less than the release value of said label supporting surface for such labels and which will adherently receive and retain an adhesively coated label in overlying relation to said release layer for supporting and displaying adhesively coated product information labels in any location along said mounting surface and readily release each such label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily appliable, removable and replaceable by merchandising personnel in any location along the length of said shelf.
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16. A method of maintaining current merchandising labels in association with merchandise being marketed, the merchandise being carried on a merchandise display support, and the merchandise display support having associated therewith a merchandise label supporting surface, the method comprising the steps of:
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applying over the merchandise label supporting surface a release element which is affixed to the merchandise label support and has an exterior surface providing a label release surface, the label release surface having a characteristic release value for adhesive labels which is substantially less than the release value of said supporting surface and which causes adhesive labels to adhere thereto, when said labels are applied, but which allows such adhesive labels to be peeled cleanly from the label release surface without substantial tearing or delamination of the labels;
applying an adhesive label bearing current merchandising information to said label release surface for characterizing the merchandise carried on the merchandise display support;
when the merchandise or the merchandise characteristics change, peeling said adhesive label from said label release surface and applying a new adhesive label thereto bearing updated merchandising information; and
repeating said last mentioned step each time the merchandising information changes using a plurality of successive updated adhesive labels which are similarly released, when needed, by said label release surface. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method of maintaining current merchandising paper labels in association with merchandise to be marketed, the merchandise being carried on a merchandise display support, and the merchandise display support having associated therewith a merchandise label supporting surface, the method comprising the steps of:
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applying over the merchandise label supporting surface a release element which is affixed to the merchandise label support and has an exterior surface providing a label release surface, the label release surface having a characteristic release value for adhesive labels which is substantially less than the release value of said supporting surface and which causes adhesive paper labels to adhere thereto, when said labels are applied, but which allows such adhesive paper labels to be peeled cleanly from the label release surface;
applying an adhesive paper label bearing current merchandising information to said label release surface for characterizing the merchandise carried on the merchandise display support;
when the merchandise or the merchandise characteristics change, peeling said paper label from said label release surface and applying a new adhesive paper label thereto bearing updated merchandising information; and
repeating said last mentioned step each time the merchandising information changes using a plurality of successive updated paper adhesive labels which are similarly released, when needed, by said label release surface.
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30. A combination comprising a merchandising shelf which has an upwardly exposed surface for receipt of merchandise thereon and an outer edge surface which is exposed outwardly relative to a structural support on which such a shelf is supported when in use;
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a release liner of a width and length substantially corresponding to the width and length of said outer edge surface for supporting and displaying adhesively coated product information labels on said outer edge surface of said shelf; and
means for affixing said release liner to said shelf over said outer edge surface to substantially cover said outer edge surface of said shelf;
said release liner comprising;
a carrier body which has an inner side to be disposed toward said shelf and an outer side to be disposed outwardly relative to said shelf when said release liner is so affixed over said outer edge surface by said means, and a release layer on said outer side of said carrier body and which has a release value for adhesively coated labels that is substantially less than the release value of said outer edge surface for such labels and will adherently receive and retain an adhesively coated label in overlying relation to said release layer and readily release such a label, whereby such labels applied to said release layer while said release liner is so affixed to said shelf are exposed outwardly relative to said shelf and are readily appliable, removable and replaceable by merchandising personnel. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37)
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Specification