Method and system for presenting television programming and interactive entertainment

• US 6,392,664 B1
• Filed: 11/30/1998
• Issued: 05/21/2002
• Est. Priority Date: 11/30/1998
• Status: Expired due to Term

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: WebTV Networks Inc. (Microsoft Corporation)
• Inventors: Anderson, David R., White, Chris M.
• Primary Examiner(s): Bayerl, Raymond J.
• Assistant Examiner(s): BAUTISTA, XIOMARA L
• Application Number:
  US09/201,696
• Time in Patent Office: 1,268 Days
• Field of Search: 345/327, 345/329-331, 345/357, 345/716-719, 345/726, 345/733, 345/740, 345/751, 345/753, 345/756, 345/758, 345/760, 345/835, 345/854, 348/7, 348/12-13, 348/16, 348/239, 348/552, 348/593-595, 707/501, 707/501.1, 709/201, 709/204-205, 725/40, 725/51, 725/61, 725/91, 725/112-113, 725/136, 725/141, 725/144, 725/153
• US Class Current: 715/717
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26283 for associating distribution time parameters to content, e.g. to generate electronic program guide data
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/816 involving special video data, e.g 3D video
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

An entertainment head-end provides broadcast programming, video-on-demand services, and HTML-based interactive programming through a distribution network to client terminals in subscribers'"'"' homes. A number of different features are provided, including novel user interfaces, enhanced video-on-demand controls, a variety of interactive services (personalized news, jukebox, games, celebrity chat), and techniques that combine to provide user experiences evocative of conventional television.

Claims

1. A method of presenting video entertainment comprising:

defining plural viewing channels;

on certain of said channels, providing television programs;

on at least one of said channels, providing interactive video entertainment, said interactive video enternent comprising at least one of the following;

interactive news, interactive celebrity chat, an interactive game, or an interactive jukebox; and

presenting the interactive video entertainment with television-like techniques, said television-like techniques comprising at least one of the following techniques;

overscanning, dissolves, and wipes;

wherein said television programs and said interactive video entertainment are received multiplexed as first and second signals on a bi-directional network, and a third signal is transmitted on the bi-direconal network, the third sipal comprising an interactive content indication.

2. The method of claim 1 wherein the interactive video entertainment comprises interactive news.

3. The method of claim 1 wherein the interactive video entertainment comprises interactive celebrity chat.

4. The method of claim 1 wherein the interactive video entertainment comprises an interactive game.

5. The method of claim 1 wherein the interactive video entertainment comprises an interactive jukebox.

6. The method of claim 1 wherein the interactive video entertainment comprises at least two of the following:

interactive news, interactive celebrity chat, an interactive game, or an interactive jukebox.

7. The method of claim 1 wherein the interactive video entertainment comprises at least three of the following:

interactive news, interactive celebrity chat, an interactive game, or an interactive jukebox.

8. The method of claim 1 wherein the interactive video entertainment comprises all four of the following:

interactive news, interactive celebrity chat, an interactive game, and an interactive jukebox.

9. The method of claim 1 wherein the interactive video entertainment also includes on-demand video.

10. The method of claim 1 wherein said providing of interactive video entertainment includes rendering HTML instructions.

11. The method of claim 10 which includes presenting the rendered HTML instructions full-screen on a display device, wherein a television-like context of the video entertainment is not disrupted by a need to scroll up or down the screen to view the entirety of the video entertainment.

12. A method of presenting video entertainment comprising:

receiving a composite signal comprising plural viewing channels modulated onto separate frequencies;

on certain of said channels, providing television programs;

on at least one of said channels, providing interive video entertainment, said ertertainment including HTML primitives to be rendered by a client terminal;

receiving said television programs and said interactive video entertainment multiplexed as first and second signals on a bi-directional network;

when switching away from an interactive video entertainment channel, storing state imformation associated with said interactive video entertainment channel; and

when thereafter switching back to said interactive video entertainment channel, restoring said state information and sending a third signal out on the bi-directional network, the third signal comprising an interactive content indication;

wherein a user can easily resume an earlier-commenced activity on said interactive video entertainment channel.

13. The method of claim 12 which includes receiving the interactive video entertainment on a first transmission channel prior to said switching away, and receiving the interactive video entertainment on a second, different transmission channel after said switching back.

14. A method of presenting video entertainment comprising:

providing plural viewing channels;

on certain of said channels, providing television programs; and

on at least one of said channels, providing interactive video entertainment, said interactive video entertainment comprising interactive celebrity chat, said interactive celebrity chat comprising an on-screen question icon and a celebrity'"'"'s answer to a question said question received from a subscriber using an input device to select the on-screen question icon and to enter the question in an on-screen provided textual field;

wherein a subscriber encounters television programming and interactive video entertainment in a seamless context and said television programs and said interactive video entertainment are received multiplexed as first and second signals on a bi-directional network, and a third signal is transmitted on the bi-directional network, the third signal comprising an interactive content indication.

15. A method of presenting video entertainment comprising:

providing plural viewing channels;

on certain of said channels, providing television programs; and

on at least one of said channels, providing interactive video entertainment, said interactive video entertainment comprising an interactive news channel, said interactive news channel comprising automatically cycling through and displaying plural news stories, said news stories comprising a story headline and a story content;

wherein said television programs and said interactive video entertainment are received multiplexed as first and second signals on a bi-directional network, and a third signal is delivered to the bi-directional network, the third signal comprising an interactive content indication.

16. The method of claim 15 further comprising:

in response to receiving an indication of interest from a user using a remote control in conjunction with an on-screen icon, displaying more information about a news story.

17. A method of presenting video entertainment comprising:

receiving a composite signal comprising plural viewing channels modulated onto separate frequencies on a bi-directional network;

on certain of said channels, providing television programs; and

on at least one of said channels, providing interactive video entertainment, said interactive video entertainment comprising an interactive game channel;

wherein said television programs and said interactive video entertainment are received on the composite signal as plural signals on the bi-directional network, and an additional signal is sent out on the bi-directional network, the additional signal comprising an interactive game control indication.

18. A method of presenting video entertainment comprising:

receiving a composite signal comprising plural viewing channels modulated onto separate frequencies on a bi-directional network;

on certain of said channels, providing television programs; and

on at least one of said channels, providing interactive video entertainment, said interactive video entertainment comprising an interactive jukebox channel;

wherein sad television programs and said interactive video entertainment are received on the composite signal as plural signals on the bi-directional network, and an additionl signal is transmitted on the bi-directional network, the additional signal comprising an interactive jukebox control indication.

19. A method of presenting video entertainment comprising:

transmitting multiple channels simultaneously on a combined signal on a bi-directional network;

on certain of said channels, providing television programs; and

on at least one of said channels, providing interactive video entertainment, said interactive video entertainment comprising at least one of the following;

interactive news, interactive celebrity chat, an interactive game, or an interactive jukebox;

wherein the interactive video entertainment is presented with television-like behavior and said television programs and said interactive video entertainment are transmitted as plural signals on the bi-directional network, and an additional signal is received on the bi-directional network, the additional signal comprising an interactive jukebox control indication.

20. The method of claim 19 wherein the television-like behavior comprises at least one of the following:

overscanning, dissolves, or wipes.

21. A method of providing video entertainment from a head-end comprising:

receiving a first input signal comprising video entertainment programs;

receiving a second input signal comprising interactive video entertainment;

transmitting multiple channels on a composite signal comprising content from said first and second input signals;

on certain of said channels, providing video entertainment programs;

on at least one of said channels, providing interactive video entertainment;

receiving a third input signal, said third input signal comprising an interactive video entertainment content interaction indication.

22. The method of claim 21, further comprising:

altering the content of the interactive video entertainment in response to the interactive video entertainment content interaction indication.

23. The method of claim 21 wherein the interactive video entertainment comprises interactive news.

24. The method of claim 21 wherein the interactive video entertainment comprises interactive celebrity chat.

25. The method of claim 21 wherein the interactive video entertainment comprises an interactive game.

26. The method of claim 21 wherein the interactive video entertainment comprises an interactive jukebox.

27. The method of claim 21 wherein the interactive video entertainment comprises on-demand video.

28. The method of claim 21 wherein the interactive video entertainment comprises rendering HTML instructions.

29. A method of displaying interactive video content and television programming at a client through interactions with a remote server over a duplex network, the method comprising:

receiving on the duplex network, a composite signal comprising plural viewing channels and displaying a viewing channel comprising television programming;

receiving a control signal from an input device, said control signal comprising a change channel request, and displaying a viewing channel comprising interactive video content;

receiving a control signal om the input device, said control signal comprising an interactive response from a user viewing the interactive video content; and

transmitting to the remote server over the duplex network, an indication of the interactive response;

wherein, a television program represents a first signal received by the client from the remote server, the interactive video content represents a second signal received by the client from the remote server, and the indication of the interactive response represents a third signal sent to the remote server from the client.

30. The method of claim 29, further comprising:

subsequent to transmitting the indication to the remote server, displaying on the interactive video content viewing channel, content that is altered in response to the indication.

31. The method of claim 29, wherein the remote server is a head-end.

32. The method of claim 29, wherein the remote server is an interactive services server.