Retail transaction promotion system
First Claim
1. A method for augmenting a point of sale system to provide multi-media promotional and informational displays to a customer during a retail transaction that are based on the context of the retail transaction, the method comprising:
- augmenting a front-end point of sale system to include a multi-media display device for displaying promotional and informational displays to the customer;
including a messenger component within the front-end point of sale system to receive real-time notification of events detected by the front-end point of sale system during the course of a retail transaction, translate the events into messages, and make the messages available for processing by other components the point of sale system passing said events to the messenger component by passing the name of said events and data elements associated with said events and the messenger component transforming said events name and data elements according to a transformation map and packaging the transformed said events name and data elements into a self-describing data encapsulation object, including a generator component within the point of sale system to process messages made available by the messenger component to produce descriptions of visual displays corresponding to the promotional and informational displays;
including a display component within the point of sale system that receives the descriptions of visual displays produced by the generator component and displays to the customer the corresponding promotional and informational displays on the multi-media display device; and
during the course of the retail transaction, receiving notifications of events detected by the front-end point of sale system;
translating the events into messages;
producing descriptions of visual displays corresponding to the messages; and
displaying promotional and informational multi-media displays to the customer on the multi-media display device according to the descriptions of visual displays corresponding to messages representing the translation of events detected by the front-end point of sale system.
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Accused Products
Abstract
An augmented point of sale system that displays, and that may broadcast, during a retail transaction, promotional information to a customer selected on the basis of the context of the transaction. An existing front-end POS system is augmented with an auxiliary display device intended for viewing by a customer while the customer interacts with the sales clerk in order to conduct a retail transaction. Software components are added to the point of sale system in order to generate messages corresponding to events that occur during the transaction and to, in turn, translate those events into display images displayed on the auxiliary display device. The auxiliary display device can display text, broadcast music or audio information, show video clips and other real-time dynamic media, and display static images.
161 Citations
11 Claims
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1. A method for augmenting a point of sale system to provide multi-media promotional and informational displays to a customer during a retail transaction that are based on the context of the retail transaction, the method comprising:
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augmenting a front-end point of sale system to include a multi-media display device for displaying promotional and informational displays to the customer;
including a messenger component within the front-end point of sale system to receive real-time notification of events detected by the front-end point of sale system during the course of a retail transaction, translate the events into messages, and make the messages available for processing by other components the point of sale system passing said events to the messenger component by passing the name of said events and data elements associated with said events and the messenger component transforming said events name and data elements according to a transformation map and packaging the transformed said events name and data elements into a self-describing data encapsulation object, including a generator component within the point of sale system to process messages made available by the messenger component to produce descriptions of visual displays corresponding to the promotional and informational displays;
including a display component within the point of sale system that receives the descriptions of visual displays produced by the generator component and displays to the customer the corresponding promotional and informational displays on the multi-media display device; and
during the course of the retail transaction, receiving notifications of events detected by the front-end point of sale system;
translating the events into messages;
producing descriptions of visual displays corresponding to the messages; and
displaying promotional and informational multi-media displays to the customer on the multi-media display device according to the descriptions of visual displays corresponding to messages representing the translation of events detected by the front-end point of sale system. - View Dependent Claims (2, 3, 4, 5)
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6. An enhanced point of sale system that provides multi-media promotional and informational displays to a customer during a retail transaction that are based on the context of the retail transaction, the system including:
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a front-end point of sale system that includes a multi-media display device for displaying promotional and informational displays to the customer;
a messenger component within the front-end point of sale system to receive real-time notification of events detected by the front-end point of sale system during the course of a retail transaction, translate the events into messages, and make the messages available for processing by other components the point of sale system passing said events to the messenger component by passing the name of said events and data elements associated with said events and the messenger component transforming said events name and data elements according to a transformation map and packaging the transformed said events name and data elements into a self-describing data encapsulation object, a generator component within the point of sale system to process messages made available by the messenger component to produce descriptions of visual displays corresponding to the promotional and informational displays; and
a display component within the point of sale system that receives the descriptions of visual displays produced by the generator component and displays to the customer the corresponding promotional and informational displays on the multi-media display device. - View Dependent Claims (7, 8, 9, 10, 11)
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Specification