Method and system for providing additional behavior through a web page

• US 6,401,077 B1
• Filed: 05/28/1999
• Issued: 06/04/2002
• Est. Priority Date: 05/28/1999
• Status: Expired due to Fees

• Current Assignee: CRS LLC (CRS)
• Original Assignee: Network Commerce Incorporated
• Inventors: Godden, Glenn, Guthrie, John
• Primary Examiner(s): Coggins, Wynn
• Assistant Examiner(s): ROSEN, NICHOLAS D
• Application Number:
  US09/322,963
• Time in Patent Office: 1,103 Days
• Field of Search: 705/1, 705/26, 705/27, 707/501, 707/513, 709/217, 709/218, 709/219
• US Class Current: 705/26.8
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 67/561 Adding application-functional data or data for application control, e.g. adding metadata
• CPC Class Codes: H04L 67/563 Data redirection of data network streams

Abstract

A method and system for enabling a page description provided by a source server to perform additional behavior provided by a portal server. The page description (e.g., an HTML document) is associated with one or more items (e.g., a product). The enabling system executes at the portal server and receives a selection of the page description (e.g., a URL) from a client computer. The enabling system then retrieves from the source server the selected page description. The enabling system adds to the retrieved page description a user interface element that describes an action to be performed so that the additional behavior (e.g., placing an order for the product) can be performed for the associated item. The enabling system may also redirect to the portal server the navigation references of the retrieved page description so that all navigation based on the page description is routed through the portal server. When the enabling system intercepts these redirected navigation references, it can then retrieve and enable the referenced page description.

Claims

1. A method in a computer system for displaying a source page description provided by a source system that has been augmented for performing additional behavior by a portal system, the source page description relating to an item, the method comprising:

sending to the portal system information identifying the source page description;

receiving an augmented source page description that has been augmented by the portal system so that a user can take an action to perform the additional behavior that relates to the item; and

taking the action to perform the additional behavior whereby a notification is sent to the portal system and the portal system effects the performing of the additional behavior for the item

wherein the source page description is a web page and

wherein the web page is not e-commerce enabled and the additional behavior causes the web page to be e-commerce enabled.

2. The method of claim 1 wherein the additional behavior is not provided by the source system.

3. The method of claim 1 wherein the portal system is a proxy server for the computer system.

4. The method of claim 1 wherein a proxy server receives information identifying the web page and forwards the information to the portal system.

5. A computer-readable medium containing instructions for causing a portal computer to enable a source web page to provided by a source computer to perform additional behavior provided by the portal computer, the web page relating to an item, by:

receiving a selection of the source web page;

retrieving from the source computer the source web page;

adding to the retrieved source web page an element for indicating that the additional behavior is to be performed for the item; and

causing navigational references of the source web page to be redirected to the portal computer

wherein the additional behavior is e-commerce enabling of the source web page.

6. The computer-readable medium of claim 5 wherein the causing of the navigational references to be redirected includes modifying the navigational references within the source web page.

7. The computer-readable medium of claim 5 wherein the causing of the navigational references to be redirected includes using a proxy server to receive all the navigational references wherein the proxy server routes the navigational references to the portal computer.

8. The computer-readable medium of claim 5 wherein the additional behavior is placing of an order for the item.

9. The computer-readable medium of claim 5 wherein the source web page relates to multiple items and including adding a user interface element for each item.

10. A method at a portal web site for modifying source web pages of a source web site to be e-commerce enabled, the source web page being associated with an item, the method comprising:

providing to a client computer a reference to the source web site such that the portal web site is notified when a user of the client computer selects the reference;

receiving notification that the user selected the reference;

retrieving the source web page from the source web site;

adding an element for conducting e-commerce relating to the item to the source web page;

causing navigation references of the source web page to be redirected to the portal web site; and

providing the source web page with the added element to the client computer whereby the user performs an action relative to the added element to initiate e-commerce.

11. The method of claim 10 wherein the portal web site includes a mapping of source web pages to items relating to the source web page.

12. The method of claim 10 wherein the portal web site include information relating to the item that is not available at the source web site.

13. The method of claim 10 wherein the element is a button to add the item to a shopping cart.

14. The method of claim 10 wherein the causing of navigation references of the source web page to be redirected includes modifying the navigation references to specify the portal web site.

15. The method of claim 10 wherein the causing of navigation references of the source web page to be redirected includes using a proxy server.

16. The method of claim 10 including displaying the web page at the client computer.

17. A computer-readable medium containing a source web page that has been provided by a source web site and that has been modified by a portal web site to include a user interface element for providing additional behavior relating to an item associated with the web page and to redirect navigation references to the portal web site

wherein the source web page as provided by the source web site is not e-commerce enabled and user interface element e-commerce enables the web page.

18. The computer-readable medium of claim 17 wherein the medium is a data transmission medium.