System and method for delivering out-of-home programming
First Claim
Patent Images
1. A programming distribution network, comprising:
- (a) a server computer;
(b) a plurality of geographically dispersed display devices, wherein the display devices are situated in public places; and
(c) a communications network interconnecting the server computer with the respective display devices;
wherein the server is programmable to select a specific one of the plurality of geographically dispersed display devices and deliver thereto programming for display on that display device; and
(d) a data gathering device that is co-located adjacent to at least one of the display devices and interconnected with the server via the communications network, whereby at least one of the viewers of the programming displayed on the at least one display device provides information to the programming distribution network.
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Accused Products
Abstract
A system and method through which programming content is delivered for display on a network of electronic out-of-home display devices. The network includes a plurality of individually addressable display devices that are located in public venues. Demographic data is tracked for the display devices by place and by time so that the programming content can more closely conform to the changing demographic.
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Citations
36 Claims
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1. A programming distribution network, comprising:
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(a) a server computer;
(b) a plurality of geographically dispersed display devices, wherein the display devices are situated in public places; and
(c) a communications network interconnecting the server computer with the respective display devices;
wherein the server is programmable to select a specific one of the plurality of geographically dispersed display devices and deliver thereto programming for display on that display device; and
(d) a data gathering device that is co-located adjacent to at least one of the display devices and interconnected with the server via the communications network, whereby at least one of the viewers of the programming displayed on the at least one display device provides information to the programming distribution network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for distributing programming, comprising the acts of:
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providing in a public place an individually addressable display device coupled to a computer network;
receiving programming information at the individually addressable display device wherein the programming information is pushed to the individually addressable display device over the computer network; and
collocating a data gathering device with the individually addressable display device, said data gathering device coupled to the computer network, whereby at least one viewer of the programming displayed on the at least one display device provides information to the computer network. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method for distributing programming, comprising:
delivering programming information to an individually addressable display device in a public place wherein the programming information is pushed to the individually addressable display device over a computer network, said individually addressable display device being co-located with a data gathering device, said data gathering device coupled to the computer network, whereby at least one viewer of the programming displayed on the at least one display device may provide information to the computer network. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36)
Specification