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Method for managing a frequent shopper program at an e-commerce site and an in-store site

  • US 6,415,261 B1
  • Filed: 03/26/1998
  • Issued: 07/02/2002
  • Est. Priority Date: 03/26/1998
  • Status: Expired due to Fees
First Claim
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1. A method for managing a frequent shopper program in an electronic commerce (e-commerce) system permitting both on-line shopping and in-store shopping, comprising the steps of:

  • establishing a point of sale (POS) system for a store, said POS system having a POS loyalty database and a POS purchase history database;

    establishing a shoppable on-line e-commerce list builder tool in an e-commerce site, said on-line list builder tool having an on-line shopping history database which is distinct from said POS purchase history database;

    establishing a query interface enabling communications between said POS system, said on-line e-commerce list builder tool and a network browser; and

    , updating said POS purchase history database with information from said on-line shopping history database through said query interface;

    whereby an in-store shopper'"'"'s purchase history is also based on said in-store shopper'"'"'s on-line e-commerce purchasing history.

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