Method and system for selective incentive point-of-sale marketing in response to customer shopping histories

• US 6,424,949 B1
• Filed: 03/12/1997
• Issued: 07/23/2002
• Est. Priority Date: 05/01/1989
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing International Incorporated (Catalina Marketing Corporation)
• Inventors: Deaton, David W., Gabriel, Rodney G.
• Primary Examiner(s): Gravini, Stephen
• Assistant Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US08/820,020
• Time in Patent Office: 1,959 Days
• Field of Search: 705/14
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00
• CPC Class Codes: G07G 1/0036 Checkout procedures
• CPC Class Codes: G07G 1/12 electronically operated digital data processing aspects G06Q20/00
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A system and method is disclosed for customer promotion. A terminal enters a customer'"'"'s identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a signal representative of a customer'"'"'s shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.

Claims

1. A system for targeted customer promotion at a retail store comprising:

a terminal for entering a plurality of customer'"'"'s identification codes, along with customer transaction data, at the point-of-sale;

a bar code reader for detecting the universal product code on products purchased by said customers;

a memory for storing a plurality of previously entered customer identification codes and customer transaction data;

said memory further storing data relating to universal product codes of products purchased in prior shopping visits by an individual customer, such that data regarding said individual customer'"'"'s product purchases and shopping histories are stored in associaton with said customer identification codes;

a processor operable to determine from said memory a set of previously purchased products purchased by a specific customer in prior visits to the store;

said set of products comprising a plurality of product brands from a plurality of product categories of products previously purchased by said individual customer;

said processor determining from said set a subset of products which may be used as incentives, said subset based upon customer preference for said products in said set, wherein said preference is determined by a preference criteria based on the frequency of separate shopping visits in which said products in said set are purchased;

circuitry for generating a signal upon detection of a specific customer'"'"'s identification code; and

apparatus responsive to said signal for issuing an incentive involving at least one product from said subset of products such that said specific customer is issued an incentive for a product preferred by said specific customer from among those previously purchased by said specific customer.

2. The system of claim 1 wherein said customer preference criteria further comprises the dollar value of purchase over a prior time period.

3. The system of claim 1 wherein said customer preference criteria further comprises the frequency of purchase over a prior time period.

4. The system of claim 1 wherein said customer preference criteria further comprises the physical volume of purchase over a prior time period.

5. A method for targeted customer promotion at a retail store comprising:

entering a customer'"'"'s identification code, along with customer transaction data, at the point-of-sale;

detecting the universal product code on products purchased by said customers;

storing a plurality of previously entered customer identification codes and customer transaction data;

storing data relating to universal product codes of products purchased in prior shopping visits by said customer, such that data regarding individual customer'"'"'s product purchasing histories are stored in association with said customer identification codes;

determining from said stored data a set of previously purchased products purchased by a specific customer in prior visits to the store;

said set of products comprising a plurality of product brands from a plurality of product categories of previously purchased products;

determining from said set a subset of products based upon customer preference for said products in said set, wherein said preference is determined by a preference criteria based on the purchase of said products in said set on a plurality of separate shopping visits;

generating a signal upon detection of a specific customer'"'"'s identification code; and

in response to said signal, issuing an incentive involving at least one product from said subset of products to said specific customer for a preferred product relative to said plurality of product brands previously purchased by said specific customer.

6. The method of claim 5 wherein said customer preference criteria further comprises the dollar value of purchase over a prior time period.

7. The method of claim 5 wherein said customer preference criteria comprises the frequency of purchase over a prior time period.

8. The method of claim 5 wherein said customer preference criteria further comprises the physical volume of purchase over a prior time period.

9. The method of claim 5 wherein said preference criteria further comprises products preferred by said customer relatiove to said set of previously purchased products.

10. The method of claim 5 wherein said step of issuing an incentive comprises effecting an electronic discount from the customer'"'"'s bill at the point-of-sale.

11. The method of claim 5 wherein said step of issuing an incentive comprises varying a smart card memory.

12. The method of claim 5 wherein said step of issuing an incentive comprises printing promotions for delivery to customer'"'"'s home addresses.

13. The method of claim 5 wherein said step of issuing an incentive comprises printing coupons from a printer at the point-of-sale.