Integrated television and internet information system
First Claim
1. A method of commercializing products that are present in a television broadcast of a program, the method comprising the steps of:
- inputting product information that identifies a plurality of products which are present in the program and a time of presence within the program for each of the products;
inputting skew information that identifies a correspondence between an actual time of broadcast and a relative time within the program for at least one segment of the program;
inputting a time marker that identifies a time selected by a user while watching the television broadcast;
identifying a specific portion of the program that was being broadcast at the time selected by the user based on the time identified by the time marker and the inputted skew information;
determining an assortment of products that were present in the television broadcast at the time selected by the user based on the specific portion identified in the identifying step and the inputted product information; and
presenting the determined assortment of products to the user.
4 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus that enables a user to store event information while watching a television broadcast is disclosed. The event information is transmitted to a server, preferably via the Internet. Based on the event information, the server determines which program the user was watching when the event information was stored, and the time within that program. Based on the determined program and time, the server determines an assortment of goods and services that were displayed on the user'"'"'s television when the event information was stored. This assortment is presented to the user, preferably via the Internet.
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Citations
19 Claims
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1. A method of commercializing products that are present in a television broadcast of a program, the method comprising the steps of:
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inputting product information that identifies a plurality of products which are present in the program and a time of presence within the program for each of the products;
inputting skew information that identifies a correspondence between an actual time of broadcast and a relative time within the program for at least one segment of the program;
inputting a time marker that identifies a time selected by a user while watching the television broadcast;
identifying a specific portion of the program that was being broadcast at the time selected by the user based on the time identified by the time marker and the inputted skew information;
determining an assortment of products that were present in the television broadcast at the time selected by the user based on the specific portion identified in the identifying step and the inputted product information; and
presenting the determined assortment of products to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
identifying one program selected from the plurality of programs based on the time identified by the time marker and inputted broadcast information that identifies when the one program was broadcasted; and
identifying a specific portion of the program that was being broadcast at the time selected by the user based on the time identified by the time marker and the inputted skew information.
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3. The method of claim 1, further comprising the steps of:
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receiving an indication from the user selecting a product from the presented assortment; and
providing, to the user, information relating to the selected product.
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4. The method of claim 3, wherein said step of providing information to the user comprises at least one of:
- offering the selected product for sale, providing information about the selected product, providing a referral to a seller of the selected product, and providing a link to a seller of the selected product.
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5. The method of claim 1, wherein the product information includes, for each of the products, an appear time and a disappear time within the program.
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6. The method of claim 1, wherein the skew information is inputted from a television station during the television broadcast of the program.
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7. The method of claim 1, wherein the product information is inputted from a database prior to the television broadcast of the program.
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8. The method of claim 1, wherein, in said time marker inputting step, the time marker is inputted via the Internet, and
wherein, in said presenting step, the determined assortment of products are presented to the user via the Internet. -
9. The method of claim 1, wherein said step of presenting the determined assortment of products to the user comprises transmitting to the user, via the Internet, an image of a scene that was being broadcast at the time selected by the user.
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10. A method of commercializing products that are present in a plurality of simultaneous television broadcasts of a plurality of programs over a plurality of channels, the method comprising the steps of:
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inputting, for each of the programs respectively, product information that identifies a plurality of products which are present in the respective program and a time of presence within the respective program for each of the products;
inputting, for each of the programs respectively, skew information that identifies a correspondence between an actual time of broadcast and a relative time within the respective program for at least one segment of the respective program;
inputting a marker that identifies a time selected by a user while watching any of the television broadcasts and a channel being watched by the user;
identifying a specific portion of a specific program that was being watched by the user at the time selected by the user based on time and channel identified by the marker and the inputted skew information;
determining an assortment of products that were present in the specific program at the time selected by the user based on the specific portion identified in the identifying step and the inputted product information; and
presenting the determined assortment of products to the user. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
identifying a broadcaster based on the channel identified by the marker;
identifying one program selected from the plurality of programs for the identified broadcaster, based on the time identified by the marker and inputted broadcast information, wherein the inputted broadcast information identifies when the one program was broadcasted by the identified broadcaster; and
identifying a specific portion of the program that was being broadcast at the time selected by the user based on the time identified by the marker and the inputted skew information.
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12. The method of claim 10, further comprising the steps of:
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receiving an indication from the user selecting a product from the presented assortment; and
providing, to the user, information relating to the selected product.
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13. The method of claim 12, wherein said step of providing information to the user comprises at least one of:
- offering the selected product for sale, providing information about the selected product, providing a referral to a seller of the selected product, and providing a link to a seller of the selected product.
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14. The method of claim 10, wherein the product information includes, for each of the products, an appear time and a disappear time within the program.
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15. The method of claim 10, wherein the skew information is inputted from respective television stations during respective television broadcasts of respective programs.
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16. The method of claim 10, wherein the product information is inputted from a database prior to the television broadcast of each program.
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17. The method of claim 10, wherein, in said marker inputting step, the marker is inputted via the Internet, and
wherein, in said presenting step, the determined assortment of products are presented to the user via the Internet. -
18. The method of claim 10, wherein said step of presenting the determined assortment of products to the user comprises transmitting to the user, via the Internet, an image of a scene that was being watched by the user at the time selected by the user.
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19. A method of commercializing products that are present in a plurality of simultaneous television broadcasts of a plurality of programs over a plurality of channels, the method comprising the steps of:
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inputting, for each of the programs respectively, broadcast and product information that identifies a plurality of products which are present in the respective broadcast and a time of presence within the respective broadcast for each of the products;
inputting a marker that identifies a time selected by a user while watching any of the television broadcasts and a channel being watched by the user;
determining an assortment of products that were present in a specific program that was being watched by the user at the time selected by the user based on the time and channel identified in the marker and the inputted broadcast and product information; and
presenting the determined assortment of products to the user.
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Specification