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Personalizing rich media presentations based on user response to the presentation

  • US 6,448,980 B1
  • Filed: 10/09/1998
  • Issued: 09/10/2002
  • Est. Priority Date: 10/09/1998
  • Status: Expired due to Term
First Claim
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1. A method for providing personalized media presentations over a network to user'"'"'s terminal comprising:

  • delivering to the terminal hypermedia presentation streams of rich media material and a hierarchy of the hypermedia descriptions of hypermedia presentation streams for navigation by the user on the descriptions and presentation streams in at least three different modes of operation;

    exposing a different set of selectable attributes in each the modes of operation;

    allowing the user to switch between the modes and once in a particular mode select selectable attributes exposed in that mode;

    gathering data about the user'"'"'s interests expressed through selection events generated at the terminal by the user'"'"'s navigation over the descriptions and presentation streams;

    using the gathered data to generate a user model; and

    dynamically changing what is delivered and rendered at the terminal in response to a new selection event in the user model based on the gathered selection events and reflected in the user model.

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