Method for customizing queries

• US 6,453,299 B1
• Filed: 01/27/1999
• Issued: 09/17/2002
• Est. Priority Date: 12/19/1995
• Status: Expired due to Fees

• Current Assignee: Aspen Marketing Services, Inc. (Alliance Data Systems Corporation)
• Original Assignee: Aspen Marketing, Inc.
• Inventors: Wendkos, Brad
• Primary Examiner(s): Millin, Vincent
• Assistant Examiner(s): Kanof, Pedro R.
• Application Number:
  US09/237,864
• Time in Patent Office: 1,329 Days
• Field of Search: 705/1, 705/14, 705/7, 705/10
• US Class Current: 705/14.14
• CPC Class Codes: G06Q 10/0633 Workflow analysis
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/204 comprising interface for record bearing medium or carrier for electronic funds transfer or payment credit
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0223 based on inventory
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals

Abstract

A computer implemented system awards promotional incentives. A participant in the awards system calls or connects to an interactive platform for registering and/or redeeming credits preferably described in uniquely identified certificates. In a telephone environment, the interactive platform is connected to a toll free telephone number where a participant'"'"'s call is handled by a computer controlled voice response unit. In a computer network environment, a computer user connects to the interactive platform over the network. The participant receives awards credits based on the unique identification of certificates. Award credits for a participant are accumulated in a stored record associated with the participant until redeemed. Award credits can also be acquired as an instant winner based on a random or algorithmic selection of callers to receive such credits. Awards include electronic prizes such as free long distance telephone time, electronic cash and/or service credits. Connection to the interactive platform may occur during execution of an application program such as an electronic game or electronic shopping.

Claims

1. A computer-implemented method of changing interaction with a caller who calls a telephone number as part of a promotional awards program, comprising the steps of:

a. storing an indication of the number of times a caller has called; and

b. selecting interactions based on said number including providing individualized polling queries directed to the caller to control presentation of information to the caller.

2. The method of claim 1 in which said interactions are selected using a call flow table.

3. The computer-implemented method of claim 1, wherein the call is placed to register a certificate awarded as part of the promotional awards program.

4. The computer-implemented method of claim 1, wherein the number is stored in a participant database including one or more of:

a personal identification number, a telephone number, an indication of a total amount of accumulated credits in the promotional awards program, a date of first call, a date of most recent call, an address, an indication of free phone time, an indication of an amount of credits instantly winnable, and a number of wins.

5. The computer-implemented method of claim 1, further comprising retrieving participant information from a participant database for use in selecting the interactions.

6. The computer-implemented method of claim 1, further comprising playing, in response to said selecting step (b), the selected interactions.

7. The computer-implemented method of claim 1, wherein the interactions comprise one or more of a greeting/PIN module;

a select menu module;

a certificate number module;

a speak balance module;

an award redemption module;

a promotional message module;

a polling module;

an instant win module;

a name capture module; and

a goodbye module.

8. The computer-implemented method of claim 7, wherein said greeting/PIN module comprises playing a greeting message and a request for a PIN, if one is not already in the database.

9. The computer-implemented method of claim 7, wherein said select menu module comprises placing a long distance phone call for the caller.

10. The computer-implemented method of claim 7, wherein said certificate number module comprises allowing the caller to add credits to an account.

11. The computer-implemented method of claim 7, wherein said speak balance module comprises playing a message indicating an amount of credits available to the caller.

12. The computer-implemented method of claim 7, wherein said award redemption module comprises listing awards available to the caller, and allowing the caller to optionally select and redeem one or more of the awards.

13. The computer-implemented method of claim 7, wherein said instant win module comprises awarding an instant win amount to the caller.

14. The computer-implemented method of claim 7, wherein said name capture module comprises collecting information from the caller.

15. The computer-implemented method of claim 7, wherein said name capture module comprises collecting information regarding the caller by accessing a reverse database through use of automatic number identification information from a central office.

16. The computer-implemented method of claim 7, further comprising activating one or more of said interactions.

17. The computer-implemented method of claim 1, wherein said selecting step (b) considers consumer information or promoter information in addition to the number of calls.

18. The computer-implemented method of claim 1, further comprising updating a participant database after each call.

19. The computer-implemented method of claim 1, wherein said presentation of information to the caller includes the presentation of predetermined products which the polling queries indicate the caller is likely to be interested in.

70. The computer-implemented method of claim 1, wherein the interactions comprise a certificate number module;

an award redemption module;

a promotional message module;

a polling module; and

an instant win module.

20. A computer-implemented method of changing interaction with a caller who calls a telephone number as part of a promotional awards program, comprising:

a step for storing an indication of the number of times a caller has called; and

a step for selecting interactions based on said number including providing individualized polling queries including information indicative of the caller'"'"'s marketing preferences directed to the caller to control presentation of information to the caller using the promotional awards program to obtain the marketing preferences from the caller and to thereby obtain information regarding products or services the caller is likely to acquire.

21. The computer-implemented method of claim 20, wherein the call is placed to register a certificate awarded as part of the promotional awards program.

22. The computer-implemented method of claim 20, wherein the number is stored in a participant database including one or more of:

a personal identification number, a telephone number, an indication of a total amount of accumulated credits in the promotional awards program, a date of first call, a date of most recent call, an address, an indication of free phone time, an indication of an amount of credits instantly winnable, and a number of wins.

23. The computer-implemented method of claim 20, further comprising a step for retrieving participant information from a participant database for use in selecting the interactions.

24. The computer-implemented method of claim 20, further comprising a step for playing, in response to said selecting step (b), the selected interactions.

25. The computer-implemented method of claim 20, wherein the interactions comprise one or more of a greeting/PIN module;

a select menu module;

a certificate number module;

a speak balance module;

an award redemption module;

a promotional message module;

a polling module;

an instant win module;

a name capture module; and

a goodbye module.

26. The computer-implemented method of claim 25, wherein said select menu module comprises placing a long distance phone call for the caller.

27. The computer-implemented method of claim 25, wherein said certificate number module comprises allowing the caller to add credits to an account.

28. The computer-implemented method of claim 25, wherein said speak balance module comprises playing a message indicating an amount of credits available to the caller.

29. The computer-implemented method of claim 25, wherein said award redemption module comprises listing awards available to the caller, and allowing the caller to optionally select and redeem one or more of the awards.

30. The computer-implemented method of claim 25, wherein said instant win module comprises awarding an instant win amount to the caller.

31. The computer-implemented method of claim 20, wherein said step for selecting considers consumer information or promoter information in addition to the number of calls.

32. The computer-implemented method of claim 20, further comprising a step for updating a participant database after each call.

33. The computer-implemented method of claim 20, wherein said presentation of information to the caller includes the presentation of predetermined products which the polling queries indicate the caller is likely to be interested in.

34. A computer system for changing interaction with a caller who calls a telephone number as part of a promotional awards program, comprising:

a processor;

a memory medium accessible by said processor containing instructions for controlling said processor, said instructions causing said processor to effect storing an indication of the number of times a caller has called; and

selecting interactions based on said number including providing individualized polling queries including information indicative of the caller'"'"'s marketing preferences directed to the caller to control presentation of information to the caller using the promotional awards program to obtain the marketing preferences from the caller and to thereby obtain information regarding products or services the caller is likely to acquire.

35. The computer system of claim 34, wherein the call is placed to register a certificate awarded as part of the promotional awards program.

36. The computer system of claim 34, wherein the number is stored in a participant database including one or more of:

a personal identification number, a telephone number, an indication of a total amount of accumulated credits in the promotional awards program, a date of first call, a date of most recent call, an address, an indication of free phone time, an indication of an amount of credits instantly winnable, and a number of wins.

37. The computer system of claim 34, further comprising instructions for retrieving participant information from a participant database for use in selecting the interactions.

38. The computer system of claim 34, further comprising instructions for playing, in response to said selecting, the selected interactions.

39. The computer system of claim 34, wherein the interactions comprise one or more of a greeting/PIN module;

a select menu module;

a certificate number module;

a speak balance module;

an award redemption module;

a promotional message module;

a polling module;

an instant win module;

a name capture module; and

a goodbye module.

40. The computer system of claim 39, wherein said greeting/PIN module comprises playing a greeting message and a request for a PIN, if one is not already in the database.

41. The computer system of claim 39, wherein said select menu module comprises placing a long distance phone call for the caller.

42. The computer system of claim 39, wherein said certificate number module comprises allowing the caller to add credits to an account.

43. The computer system of claim 39, wherein said speak balance module comprises playing a message indicating an amount of credits available to the caller.

44. The computer system of claim 39, wherein said award redemption module comprises listing awards available to the caller, and allowing the caller to optionally select and redeem one or more of the awards.

45. The computer system of claim 39, wherein said instant win module comprises awarding an instant win amount to the caller.

46. The computer system of claim 39, wherein said name capture module comprises collecting information from the caller.

47. The computer system of claim 39, wherein said name capture module comprises collecting information regarding the caller by accessing a reverse database through use of automatic number identification information from a central office.

48. The computer system of claim 39, further comprising instructions for activating one or more of said interactions.

49. The computer system of claim 34, wherein said selecting considers consumer information or promoter information in addition to the number of calls.

50. The computer system of claim 34, further comprising instructions for updating a participant database after each call.

51. The computer system of claim 34, wherein said presentation of information to the caller includes the presentation of predetermined products which the polling queries indicate the caller is likely to be interested in.

71. The system of claim 34, wherein the interactions comprise a certificate number module;

an award redemption module;

a promotional message module;

a polling module; and

an instant win module.

52. A system for changing interaction with a caller who calls a telephone number as part of a promotional awards program, comprising:

means for storing an indication of the number of times a caller has called; and

means for selecting interactions based on said number including providing individualized polling queries including information indicative of the caller'"'"'s marketing preferences directed to the caller to control presentation of information to the caller using the promotional awards program to obtain the marketing preferences from the caller and to thereby obtain information regarding products or services the caller is likely to acquire.

53. The system of claim 52, wherein the call is placed to register a certificate awarded as part of the promotional awards program.

54. The system of claim 52, wherein the number is stored in a participant database including one or more of:

a personal identification number, a telephone number, an indication of a total amount of accumulated credits in the promotional awards program, a date of first call, a date of most recent call, an address, an indication of free phone time, an indication of an amount of credits instantly winnable, and a number of wins.

55. The system of claim 52, further comprising means for retrieving participant information from a participant database for use in selecting the interactions.

56. The system of claim 52, further comprising means for playing, in response to the selected interactions.

57. The system of claim 52, wherein the interactions comprise one or more of a greeting/PIN module;

a select menu module;

a certificate number module;

a speak balance module;

an award redemption module;

a promotional message module;

a polling module;

an instant win module;

a name capture module; and

a goodbye module.

58. The system of claim 57, wherein said greeting/PIN module comprises playing a greeting message and a request for a PIN, if one is not already in the database.

59. The system of claim 57, wherein said select menu module comprises placing a long distance phone call for the caller.

60. The system of claim 57, wherein said certificate number module comprises allowing the caller to add credits to an account.

61. The system claim 57, wherein said speak balance module comprises playing a message indicating an amount of credits available to the caller.

62. The system of claim 57, wherein said award redemption module comprises listing awards available to the caller, and allowing the caller to optionally select and redeem one or more of the awards.

63. The system of claim 57, wherein said instant win module comprises awarding an instant win amount to the caller.

64. The system of claim 52, wherein said means for selecting considers consumer information or promoter information in addition to the number of calls.

65. The system of claim 52, further comprising means for updating a participant database after each call.

66. The system of claim 52, wherein said presentation of information to the caller includes the presentation of predetermined products which the polling queries indicate the caller is likely to be interested in.

67. A computer-implemented method of changing interaction with a participant who transmits a communication as part of a promotional awards program, comprising the steps of:

storing an indication of the number of times the participant has transmitted a communication;

selecting interactions based on said number indicative, in part, to the participant'"'"'s interest in the promotional awards program, and said selecting including providing individualized polling queries including information indicative of the participant'"'"'s marketing preferences directed to the participant to control presentation of information to the participant using the promotional awards program to obtain the marketing preferences from the participant and to thereby obtain information regarding products or services the participant is likely to acquire; and

awarding award credits or instant prizes in response to the participant'"'"'s interactions with said individualized polling queries.

68. The computer-implemented method of claim 67, wherein interactions selected in response to a first communication include at least a name capture module, and wherein interactions selected in response to subsequent communications do not include said name capture module.

69. The computer-implemented method of claim 67, wherein the interactions comprise a certificate number module;

an award redemption module;

a promotional message module;

a polling module; and

an instant win module.

72. A computer-implemented method of changing interaction with a participant who communicates with a promotional awards program system, comprising the steps of:

receiving a communication from the participant;

obtaining information on the participant to become eligible to participate in the promotional awards program;

receiving additional communications from the participant;

determining a number of times the participant has communicated with the promotional awards program system with respect to the additional communications;

storing an indication of the number of times the participant has communicated; and

selecting interactions with the participant based on said number indicative in part to the participant'"'"'s interest in the promotional awards program, and said selecting step further including providing individualized polling queries including information indicative of the participant'"'"'s marketing preferences and controlling presentation of information to the participant using the promotional awards program to obtain the marketing preferences from the participant and to thereby obtain information regarding products or services the participant is likely to acquire.

73. A computer-implemented method of changing interaction with a participant who communicates with a promotional awards program system over a computer network, comprising the steps of:

receiving a communication from the participant over the computer network;

obtaining information on the participant to become eligible to participate in the promotional awards program over the computer network;

receiving additional communications from the participant over the computer network;

determining a number of times the participant has communicated with the promotional awards program system with respect to the additional communications;

storing an indication of the number of times the participant has communicated; and

selecting interactions with the participant based on said number indicative in part to the participant'"'"'s interest in the promotional awards program, and said selecting step further including providing individualized polling queries over the computer network to the participant including information indicative of the participant'"'"'s marketing preferences and controlling presentation of information to the participant using the promotional awards program to obtain the marketing preferences from the participant and to thereby obtain information regarding products or services the participant is likely to acquire.