Active marketing based on client computer configurations
First Claim
1. A method for displaying purchase opportunities using information on a client computer, comprising:
- initiating a scan for products associated with the client computer;
displaying a client computer product inventory based on products associated with the client computer as determined in said scan;
initiating an opportunity analysis to identify purchase opportunities, the opportunity analysis including comparing rules of a rule knowledge base to the client computer product inventory; and
presenting the detected purchase opportunities to the user of the client computer upon detection of purchase opportunities.
12 Assignments
0 Petitions
Accused Products
Abstract
A system and method for actively marketing products and services to a user of a client computer such as over a network are disclosed. A product information database comprising product summary files that facilitate determination of presence or absence of products associated with the client computer, a marketing rule knowledge base comprising opportunity rule files governing marketing opportunities, and an opportunity detection object for determination of marketing opportunities are utilized to determine active marketing opportunities and may be downloaded to the client computer from a service provider computer system. The opportunity detection object may comprise a scan engine, an opportunity analysis engine, and a presentation engine which collectively determine and present marketing information to the client computer user. The scan engine compares the client computer against the product information database to determine the configurations of the client computer and to generate a client computer inventory database. The opportunity analysis engine analyzes the client computer inventory database against the marketing rule knowledge base and generates a list of marketing opportunities for the client computer. The presentation engine analyzes the list of marketing opportunities and provides marketing and/or other information regarding marketed products to the user.
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Citations
23 Claims
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1. A method for displaying purchase opportunities using information on a client computer, comprising:
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initiating a scan for products associated with the client computer;
displaying a client computer product inventory based on products associated with the client computer as determined in said scan;
initiating an opportunity analysis to identify purchase opportunities, the opportunity analysis including comparing rules of a rule knowledge base to the client computer product inventory; and
presenting the detected purchase opportunities to the user of the client computer upon detection of purchase opportunities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer product for displaying purchase opportunities using information on a client computer, comprising:
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computer code for initiating a scan for products associated with the client computer;
computer code for displaying a client computer product inventory based on products associated with the client computer as determined in said scan;
computer code for initiating an opportunity analysis to identify purchase opportunities, the opportunity analysis including comparing rules of a rule knowledge base to the client computer product inventory; and
computer code for presenting the detected purchase opportunities to the user of the client computer upon detection of purchase opportunities. - View Dependent Claims (19, 20, 21, 22)
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23. A method, comprising:
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scanning for products associated with a client computer, the scanning includes scanning the client computer and comparing results of the client computer scanning against a product information database;
generating a client computer product inventory based on products associated with the client computer as determined in said scanning;
performing an opportunity analysis to identify update opportunities, said performing the opportunity analysis includes comparing rules of a rule knowledge base to the client computer product inventory; and
outputting the detected update opportunities upon detection of update opportunities.
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Specification