Method and apparatus for displaying a customized advertising message with a retail terminal

• US 6,456,981 B1
• Filed: 06/16/2000
• Issued: 09/24/2002
• Est. Priority Date: 09/30/1998
• Status: Expired due to Term

• Current Assignee: NCR Voyix Corporation
• Original Assignee: NCR Corporation
• Inventors: Dejaeger, Wilfried E. Y., Hutcheon, Alfred J.
• Primary Examiner(s): GRAVINI, STEPHEN MICHAEL
• Application Number:
  US09/595,125
• Time in Patent Office: 830 Days
• Field of Search: 705/1, 705/10, 705/14, 705/16, 235/380, 235/383, 235/492
• US Class Current: 705/14.38
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G07G 1/01 Details for indicating displaying information in general G09F, G09G

Abstract

A method of advertising with a retail system having a display monitor associated therewith is disclosed. The method includes the step of operating a kiosk of the retail system in order to obtain product information associated with a first item without transacting a sale of the first item. The method also includes the step of entering a record corresponding to the first item in a user profile in response to the kiosk operating step. Further, the method includes the step of operating a checkout terminal of the retail system so as to transact a sale of a second item. The method additionally includes the step of displaying an advertising message on the display monitor during the checkout terminal operating step based on the record corresponding to the first item which was entered in the user profile. An apparatus for displaying a customized advertising message with a retail terminal is also disclosed.

Claims

1. A method of advertising with a retail system having a display monitor associated therewith, comprising the steps of:

operating a first terminal of said retail system in order to obtain product information associated with a first item without transacting a sale of said first item during said first terminal operating step;

entering a record corresponding to said first item in a user profile in response to said first terminal operating step;

operating a second terminal of said retail system so as to transact a sale of a second item; and

displaying an advertising message on said display monitor during said second terminal operating step based on said record corresponding to said first item.

2. The method of claim 1, further comprising the step of:

printing a coupon voucher based on said record corresponding to said first item which was entered in said user profile.

3. The method of claim 1, further comprising the steps of:

printing a receipt in response to said user tendering payment for said second item; and

printing a coupon voucher on a portion of said receipt based on said record corresponding to said first item which was entered in said user profile.

4. The method of claim 1, wherein:

the first terminal includes a kiosk, and

the second terminal includes a point-of-sale terminal.

5. The method of claim 1, wherein:

the first terminal includes a consumer interactive terminal, and

the second terminal includes a point-of-sale terminal.

6. The method of claim 1, wherein both the first terminal and the second terminal include a point-of-sale terminal.

7. The method of claim 6, wherein the point-of-sale terminal is a self-service checkout terminal.

8. The method of claim 6, wherein the point-of-sale terminal is an assisted checkout terminal.

12. The method of claim 1, wherein:

the first terminal includes a kiosk, and

the second terminal includes a point-of-sale terminal.

9. A method of providing customer specific advertising with a retail system, comprising the steps of:

(a) operating a first terminal of said retail system in order to obtain product information associated with a first item without transacting a sale of said first item during said first terminal operating step;

(b) generating a record corresponding to said first item in response to said first terminal operating step;

(c) operating a second terminal of said retail system so as to transact a sale of a second item after step (a), said second terminal having a display monitor; and

(d) displaying an advertising message on said display monitor during said second terminal operating step based on said record.

10. The method of claim 9, further comprising the step of:

printing a coupon voucher based on said record corresponding to said first item which was entered in said user profile.

11. The method of claim 9, further comprising the steps of:

printing a receipt in response to said user tendering payment for said second item; and

printing a coupon voucher on a portion of said receipt based on said record.

13. The method of claim 9, wherein:

the first terminal includes a consumer interactive terminal, and

the second terminal includes a point-of-sale terminal.

14. The method of claim 9, wherein both the first terminal and the second terminal include a point-of-sale terminal.

15. The method of claim 14, wherein the point-of-sale terminal is a self-service checkout terminal.

16. The method of claim 14, wherein the point-of-sale terminal is an assisted checkout terminal.

17. A method of providing customer specific advertising with a retail system, comprising the steps of:

generating a record corresponding to a first item in a user profile in response to a customer operating a first retail terminal so as to obtain product information associated with said first item without transacting a sale of said first item; and

displaying an advertising message on a display monitor of a second terminal while said customer is operating said second terminal so as to transact a sale of a second item after said generating step, said advertising message being based on said record corresponding to said first item.

18. The method of claim 17, further comprising the step of:

printing a coupon voucher based on said record corresponding to said first item which was entered in said user profile.

19. The method of claim 17, further comprising the steps of:

printing a receipt in response to said user tendering payment for said second item; and

printing a coupon voucher on a portion of said receipt based on said record corresponding to said first item which was entered in said user profile.

20. The method of claim 17, wherein:

the first terminal includes a kiosk, and

the second terminal includes a point-of-sale terminal.

21. The method of claim 17, wherein:

the first terminal includes a consumer interactive terminal, and

the second terminal includes a point-of-sale terminal.

22. The method of claim 17, wherein both the first terminal and the second terminal include a point-of-sale terminal.

23. The method of claim 22, wherein the point-of-sale terminal is a self-service checkout terminal.

24. The method of claim 22, wherein the point-of-sale terminal is an assisted checkout terminal.