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Client-server based subscriber characterization system

  • US 6,457,010 B1
  • Filed: 12/03/1998
  • Issued: 09/24/2002
  • Est. Priority Date: 12/03/1998
  • Status: Expired due to Term
First Claim
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1. A method for generating a subscriber profile, the method comprising:

  • monitoring subscriber interactions with a television;

    processing the subscriber interactions to generate viewing characteristics that identify viewing traits associated with the subscriber;

    retrieving heuristic rules associated with the viewing characteristics, wherein the heuristic rules predict traits about the subscriber not related to the viewing characteristics; and

    generating the subscriber profile by applying the heuristic rules to the viewing characteristics.

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