System and method for bar code rendering and recognition

• US 6,493,110 B1
• Filed: 04/05/2000
• Issued: 12/10/2002
• Est. Priority Date: 04/05/2000
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: E Centives Inc.
• Inventors: Roberts, Gregory B.
• Primary Examiner(s): WALLERSON, MARK E
• Application Number:
  US09/543,736
• Time in Patent Office: 979 Days
• Field of Search: 358/1.1, 358/1.2, 358/1.5, 358/1.11, 358/1.12, 358/1.13, 358/1.14, 358/1.15, 400/74, 400/102, 400/103, 400/104, 400/120, 235/462, 235/463, 235/494, 235/437, 235/462.01, 382/112, 382/317
• US Class Current: 358/1.2
• CPC Class Codes: G06K 7/10851 Circuits for pulse shaping, amplifying, eliminating noise signals, checking the function of the sensing device basic electronic circuitry H03
• CPC Class Codes: G06K 7/14 using light without selection of wavelength, e.g. sensing reflected white light G06K7/10831 - G06K7/1097 take precedence
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07G 1/145 PLU-management
• CPC Class Codes: G07G 5/00 Receipt-giving machines cash registers giving receipts G07G1/00

Abstract

A method and system for rendering accurate bar code images in a distributed network wherein a plurality of different types of rendering devices, such as printers, having different resolution characteristics are connected for rendering such images. The resolution of a connected rendering device is detected and the bar code image to be rendered by such device is scaled to effect proper alignment of the resolution units of the bar code and the rendering device whereby the need for interpolation is effectively obviated. The bar code is scaled by a whole integer multiplier of the minimum bar code size based upon at least one dimension of the print area of the bar code display and the resolution characteristic of the rendering device. The bar code image is aligned or mapped and is centered in the display area with equal units of the excess print area on either side of the image. By avoiding the need to interpolate print data by the rendering device, the bar code rendering system defeats inaccuracies in detection and decoding and provides a more reliable data recovery system.

Claims

1. A system for rendering an image by use of a rendering device, the image comprising a bar code within a bar code display area, the bar code having a minimum unit display size requirement in a first direction, PW, the bar code display area having a maximum display size in the first direction, W, and the rendering device being connected to a computer and having a particular resolution, the system comprising:

a detector module operably connected to the computer and adapted to access and obtain information relating to the resolution of the rendering device;

a scaling module receiving resolution data R from the detector module and being adapted to scale the bar code based on the following operation;

2. The system of claim 1, wherein the image is a coupon, the rendering device is a printer and the bar code comprises one or more of a UPC bar code or a unique coupon identifier.

3. The system of claim 1, further comprising detector means wherein the detector means accesses an interface between the computer and the rendering device to acquire data relating to the resolution of the rendering device.

4. The system of claim 1, wherein the rendering device is a printer.

5. The system of claim 1, wherein the barcode scaling factor is a whole number and resolution units along PW align essentially exactly with resolution units along W of the display.

6. The system of claim 1, wherein the barcode scaling factor is a whole number.

7. The system of claim 1, further comprising means for comparing the rendering device resolution and the bar code minimum unit display size to determine whether scaling of the bar code is necessary.

8. The system of claim 1, wherein W is a print area width in inches;

R is the resolution characteristic of the printer in dpi; and

PW is the pixel width of the bar code in pixels.

9. The system of claim 1, wherein the scaling module is further adapted to perform the operation:

10. In a system for distributing and generating at a remote site coupons, the system including a centrally located repository of electronically stored coupon data, a transmission means operatively associated with the centrally located repository for providing data communication between the repository and a plurality of remote user computers, and a remote user computer operatively associated with the transmission means and being attached to a coupon rendering device, the remote user computer adapted to request coupon data from the centrally located repository and execute a coupon data management program for generating printable coupon data, the printable coupon data comprising a bar code display area, a module for rendering a bar code image comprising:

a detector adapted to access information pertaining to the rendering device and detect the resolution of the rendering device;

a scaler adapted to process image data included in the printable coupon data, the image data comprising bar code data and bar code display area data, the bar code data including a minimum unit display size requirement, the bar code display area data including a maximum display size in at least a first direction; and

wherein the scaler scales the bar code to a size that is the largest whole number multiple of the minimum unit display size, but is less than the product of the maximum display size multiplied by the detected resolution of the rendering device.

11. A system for issuing, distributing, remotely printing and redeeming coupons, the system comprising:

(a) a central server connected to a database of electronically stored coupon data;

(b) transmission means operatively associated with the central server for providing data communication between the central server and a plurality of remote user computers;

(c) a remote user computer operatively associated with the transmission means, the remote user computer comprising

an interface for providing user interaction with ad for requesting coupon data from the central server,

a memory,

a coupon data management program for generating printable coupon data at least in part from coupon data received from the central server, the printable coupon data includes data representing a bar code image and a bar code image display area;

a coupon output buffer operatively associated with the data management program for storing the printable coupon data generated by the coupon data management program;

(d) a printer operatively associated with the coupon output buffer for printing coupons from the printable coupon data stored in the coupon output buffer;

(e) a detector adapted to determine resolution data R associated with the printer;

(f) a scaler operatively associated with the coupon data management program and the detector and receiving resolution data R and image data, the scaler being adapted to scale the bar code image based on the following formula;

12. The system of claim 11, wherein SF is a whole integer.

13. The system of claim 11, wherein the detector accesses a print driver function of the remote user computer to determine the resolution R of the printer.

14. The system of claim 11, wherein coupon information obtained from the bar code reader is transmitted to and stored at the central database.

15. The system of claim 11 further comprising:

(h) redemption information collection means for reading from the coupons redemption information and for storing redemption information regarding coupons presented by a consumer in association with a product purchase and for providing the redemption information to a coupon issuing center for subsequent analysis; and

(i) a coupon issuing center for issuing additional coupon data to the central database, coupon issuing center comprising marketing data analysis means for issuing additional coupon data based upon redemption information provided by redemption information collection means;

whereby a user of the remote computer is able to request coupon data to be transmitted from the central server, instruct computer to print coupons generated from transmitted coupon data, present printed coupons at a consumer store and receive a discount amount, and whereby information related to the consumers'"'"' redemptions is supplied to the coupon issuing center and used as a basis to determine effective subsequent coupon distribution.

16. A method for printing incentives that bear a bar code image at a remote computer via an attached printer, the bar code image comprising a bar code within a bar code display area,

the bar code having a minimum unit display size requirement, the bar code display area having a maximum display size in at least a first direction W, and the printer having a particular resolution R, the method comprising the steps of:

(a) accessing a central server by the remote computer and requesting transmission of at least one incentive data file to the remote computer, the incentive data file comprising the bar code image;

(b) detecting the resolution of the printer attached to the remote computer;

(c) scaling the bar code to a size that is the largest whole number multiple of the minimum unit display size, but less than the product of the maximum display size multiplied by the detected resolution of the printer;

(d) generating printable incentive data comprising at least part of the received incentive data and the scaled bar code; and

(e) printing incentives based at least in part on the printable incentive data, the incentives having thereon the bar code image.

17. The method of claim 16, wherein the scaling step includes performing the following operation to arrive at a bar code scaling factor:

18. The method of claim 17, wherein scaling factor is a whole integer.