Business system and method of compiling mailing list of interested customers
First Claim
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1. A computer-implemented method of identifying desirable customers for targeted advertising or marketing, comprising the steps of:
- applying a removable mailing label, bearing a name and address for identifying a subscriber, to a subscription periodical publication delivered to the said subscriber;
providing a customer benefit program activated by removing said removable mailing label from said publication and applying said removable mailing label to a customer benefit redemption form;
creating a computer database record containing information identifying a subscriber, who participates in said customer benefit program by removing said label from said publication and applying said removable mailing label to a customer benefit redemption form and submitting the customer benefit redemption form to a redemption agent;
compiling a computer database comprising records of said persons who participate in said customer benefit program, and also containing records identifying a product whose sale is promoted by said customer benefit program, from one or more of said records.
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Abstract
A system and method for using a mailing label to be applied to magazines, newspapers, circulars or other mass mailing items, which has a subscriber'"'"'s name and address. The label can be removed from the mailed item and applied to a coupon for retail redemption or to a return mailer, so that the subscriber information can be extracted from the coupon or return mailer, and used to generate a database of computer records forming a mailing list of desirable, motivated customers for the product being promoted.
50 Citations
12 Claims
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1. A computer-implemented method of identifying desirable customers for targeted advertising or marketing, comprising the steps of:
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applying a removable mailing label, bearing a name and address for identifying a subscriber, to a subscription periodical publication delivered to the said subscriber;
providing a customer benefit program activated by removing said removable mailing label from said publication and applying said removable mailing label to a customer benefit redemption form;
creating a computer database record containing information identifying a subscriber, who participates in said customer benefit program by removing said label from said publication and applying said removable mailing label to a customer benefit redemption form and submitting the customer benefit redemption form to a redemption agent;
compiling a computer database comprising records of said persons who participate in said customer benefit program, and also containing records identifying a product whose sale is promoted by said customer benefit program, from one or more of said records. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification