Collection of images in Web use reporting system

• US 6,510,462 B2
• Filed: 09/01/1998
• Issued: 01/21/2003
• Est. Priority Date: 09/01/1998
• Status: Expired due to Term

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Nielsen Media Research, Inc. (Nielsen Holdings plc)
• Inventors: Blumenau, Trevor
• Primary Examiner(s): Rinehart; Mark H.
• Assistant Examiner(s): Jaroenchonwanit; Bunjob
• Application Number:
  US09/145,090
• Publication Number:
  US 20020002595A1
• Time in Patent Office: 1,603 Days
• Field of Search: 709/224,200,206,217,229,228,216,202,218,245 707/511,501,6 711/137,131 705/26-27
• US Class Current: 709/224
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99953 Recoverability
• CPC Class Codes: Y10S 707/99954 Version management

Abstract

A checksum is extracted from an image downloaded to a content recipient. The content recipient transmits the extracted checksum to a data collection site. The data collection site compares the received checksum to a reference checksum. If the received checksum and the reference checksum match, the data collection site uses an image corresponding to the reference checksum as the downloaded image. If the received checksum and the reference checksum do not match, the data collection site retrieves the down-loaded image from the content recipient.

Claims

1. A method performed at a content recipient on a network, the method comprising the following steps:

a) receiving an image from a Web site over the network;

b) computing, at the content recipient, a checksum from the received image, the content recipient not being the original network source of the received image;

c) transmitting the checksum from the content recipient to a data collection site over the network; and

,

d) transmitting the image from the content recipient to the data collection site over the network in response to a message from the data collection site indicating that the content recipient should transmit the image.

2. The method of claim 1 wherein step a) comprises the step of detecting an image in information downloaded from a Web site based upon size.

3. The method of claim 1 wherein step a) comprises the step of detecting an image in information downloaded from a Web site based upon an ID associated with the image.

4. The method of claim 1 wherein step a) comprises the step of detecting an image in information downloaded from a Web site based upon a URL associated with the image.

5. The method of claim 1 wherein step a) comprises the step of detecting an image in information downloaded from a Web site based upon a click-through URL associated with the image.

6. The method of claim 1 wherein step c) comprises the step of transmitting to the data collection site non-checksum information related to the image.

7. The method of claim 6 wherein the non-checksum information includes a size of the image.

8. The method of claim 6 wherein the non-checksum information includes a location of the image on a page.

9. The method of claim 8 wherein the non-checksum information includes a URL of a page containing the image.

10. The method of claim 6 wherein the non-checksum information includes a URL of the image.

11. The method of claim 6 wherein the non-checksum information includes a URL of a click-through location.

12. The method of claim 6 wherein the non-checksum information includes an identification tag which identifies the image.

13. The method of claim 6 wherein the non-checksum information includes ALT text relating to the image.

14. The method of claim 6 wherein the non-checksum information includes duration of image exposure.

15. A method performed at a data collection site on a network, the method comprising the following steps:

a) receiving a checksum from a content recipient over the network, wherein the checksum is related to an image transmitted to the content recipient over the network, and wherein the checksum is computed at the content recipient, and wherein the content recipient is not the original network source of the transmitted image;

b) comparing a reference checksum to the received checksum;

c) if the received and reference checksums do not match, transmitting to the content recipient over the network a message from the data collection site indicating that the content recipient should transmit the image; and

,

d) receiving the image from the content recipient over the network in response to step c).

16. The method of claim 15 wherein step b) comprises the following steps:

retrieving a reference image from a Web site; and

,

computing the reference checksum from the reference image.

17. The method of claim 15 wherein step c) comprises the following steps:

c1) if the received and reference checksums do not match, retrieving the image from a source other than the content recipient;

c2) if the image cannot be successfully retrieved from the source, transmitting to the content recipient the message from the data collection site indicating that the content recipient should transmit the image.

18. The method of claim 15 wherein step a) comprises the step of receiving non-checksum information related to the image.

19. The method of claim 18 wherein the non-checksum information includes a size of the image.

20. The method of claim 18 wherein the non-checksum information includes a location of the image on a page.

21. The method of claim 18 wherein the non-checksum information includes a URL of a page containing the image.

22. The method of claim 18 wherein the non-checksum information includes a URL of the image.

23. The method of claim 18 wherein the non-checksum information includes a URL of a click-through location.

24. The method of claim 18 wherein the non-checksum information includes an identification tag which identifies the image.

25. The method of claim 18 wherein the non-checksum information includes ALT text relating to the image.

26. The method of claim 18 wherein the non-checksum information includes duration of image exposure.

27. The method of claim 15 wherein step b) comprises the step of accessing the image from memory at the data collection site if the received and reference checksums match.

28. The method of claim 27 wherein the step of accessing the image from memory comprises the step of accessing the image from memory based upon the received checksum.

29. The method of claim 15 wherein step b) comprises the step of retrieving the reference checksum from memory.

30. The method of claim 29 wherein step c) comprises the step of retrieving the image from memory if the reference checksum and the received checksum match.

31. A method performed at a data collection site on a network, the method comprising:

a) receiving a first image identifier from a content recipient over the network, wherein the first image identifier is related to a first image transmitted to the content recipient, and wherein the content recipient is not the original network source of the first image, and wherein the first image identifier includes a checksum related to the first image;

b) receiving a second image over the network from a source other than the content recipient based upon the first image identifier;

c) determining a second image identifier corresponding to the second image, wherein the second image identifier includes a checksum related to the second image;

d) saving the second image in connection with the content recipient if the first and second image identifiers match;

e) if the first and second image identifiers do not match, transmitting to the content recipient over the network a message from the data collection site indicating that the content recipient should transmit the first image; and

,

f) receiving the first image from the content recipient over the network in response to the message.

32. The method of claim 31 wherein the source is a memory of the data collection site.

33. The method of claim 31 wherein the source is a Web site from which the content recipient received the first image.

34. The method of claim 31 wherein the source is a third party other than the content recipient and a Web site from which the content recipient received the first image.

35. The method of claim 31 wherein the first and second image identifiers comprise corresponding checksums.

36. The method of claim 31 wherein the first identifier comprises a URL.