System and method for customer recognition using wireless identification and visual data transmission
First Claim
1. An electronic shopping system for use in a retail facility, the system comprising:
- an entrance/exit sensor, positioned to identify the presence of a customer as the customer moves through the entrance/exit of a retail facility;
digital visual image recording means for capturing a visual image of a customer as they pass through an entrance/exit of the retail facility, the image recording means capturing a customer'"'"'s visual image in response to a trigger signal provided by the entrance/exit sensor;
an interrogator unit, including an antenna, positioned in proximity to the entrance/exit of the retail facility, each interrogator defining an interrogation area characterized by a radiation field;
a portable customer ID card including at least a memory storage area, the memory storage area holding at least a customer indicia, the customer indicia being communicated to the interrogator unit when a customer moves in proximity to the interrogation area;
a control unit, coupled to the interrogator, sensor and image recording means, the control unit for receiving at least the customer indicia from the interrogator unit, the control unit causing the customer indicia to be bundled with that customer'"'"'s visual image into a customer specific data set; and
at least one in-store terminal, the in-store terminal including communication means for receiving customer specific data sets and a display, wherein a customer'"'"'s recorded visual image is displayed on the in-store terminal such that a store employee may recognize that customer from their recorded image.
1 Assignment
0 Petitions
Accused Products
Abstract
An electronic shopping system, providing for customer recognition using wireless identification and visual data transmission to point-of-sale terminals and other terminal types located in a commercial establishment. A customer'"'"'s visual image is taken as a customer enters the establishment and, that customer'"'"'s identification number is obtained from a customer identification card, if the customer possesses such a card. The visual image data is bundled with the customer'"'"'s demographic profile data, transaction history data and the customer'"'"'s current accrued store loyalty or incentive points into a customer data record. The customer data record is forwarded to point-of-sale terminals, store workstations, mobile terminals, or other I/O devices capable of displaying multiple customer records. The establishment staff is able to access each of the customer records in order to visually identify customers as they enter the establishment, without the customers needing to announce themselves or otherwise advertise their presence. A customer'"'"'s visual image can also be acquired as a customer accesses a check-in kiosk terminal prior to beginning a shopping excursion. The acquired customer visual image is bundled with customer preference data and made available to the establishment'"'"'s staff for visual recognition of each individual customer.
-
Citations
30 Claims
-
1. An electronic shopping system for use in a retail facility, the system comprising:
-
an entrance/exit sensor, positioned to identify the presence of a customer as the customer moves through the entrance/exit of a retail facility;
digital visual image recording means for capturing a visual image of a customer as they pass through an entrance/exit of the retail facility, the image recording means capturing a customer'"'"'s visual image in response to a trigger signal provided by the entrance/exit sensor;
an interrogator unit, including an antenna, positioned in proximity to the entrance/exit of the retail facility, each interrogator defining an interrogation area characterized by a radiation field;
a portable customer ID card including at least a memory storage area, the memory storage area holding at least a customer indicia, the customer indicia being communicated to the interrogator unit when a customer moves in proximity to the interrogation area;
a control unit, coupled to the interrogator, sensor and image recording means, the control unit for receiving at least the customer indicia from the interrogator unit, the control unit causing the customer indicia to be bundled with that customer'"'"'s visual image into a customer specific data set; and
at least one in-store terminal, the in-store terminal including communication means for receiving customer specific data sets and a display, wherein a customer'"'"'s recorded visual image is displayed on the in-store terminal such that a store employee may recognize that customer from their recorded image. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 24, 25, 26)
a kiosk terminal including a customer ID card interface unit, the customer indicia being communicated to the kiosk terminal through the customer ID card interface unit.
-
-
25. The electronic shopping system according to claim 2, the portable customer ID card comprising a contact-type smart card, wherein the customer ID card interface unit is a smart card reader.
-
26. The electronic shopping system according to claim 1, wherein the portable customer ID card is a magnetic stripe-type card and wherein the card reader is a magnetic stripe-type card reader.
-
12. In an electronic shopping system for use in a retail facility, a method for assisting the facility'"'"'s sales staff to identify particular customers as they enter/leave the facility and to recognize such customers visually, the method comprising:
-
positioning an entrance/exit sensor in proximity to the entrance/exit of a retail facility, so as to identify the presence of a customer as the customer moves through the entrance/exit;
capturing a visual image of a customer as they pass through the entrance/exit of the retail facility, the customer'"'"'s image recorded in response to a trigger signal provided by the entrance/exit sensor;
providing an interrogator unit, including an antenna, positioned in proximity to the entrance/exit of the retail facility, each interrogator defining an interrogation area characterized by a radiation field;
providing a portable customer ID card including at least a memory storage area, the memory storage area holding at least a customer indicia, the customer indicia being communicated to the interrogator unit when a customer moves in proximity to the interrogation area;
receiving the customer indicia;
bundling the captured visual image of the customer together with the customer indicia into a customer specific data set;
providing at least one in-store terminal, the in-store terminal including communication means for receiving customer specific data sets and a display; and
displaying a customer'"'"'s recorded visual image on the in-store terminal'"'"'s display such that a store employee may recognize that customer from their recorded image. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
displaying each customer specific data set bundled with that customer'"'"'s recorded visual image, such that a sales clerk is able to efficiently address that specific customer'"'"'s shopping needs.
-
-
20. The customer recognition method according to claim 19, wherein the in-house terminal is coupled to a store server, the store server including storage means for hosting the database of customer specific entries, the store server bundling each specific customer'"'"'s information record with that customer'"'"'s recorded visual image into a customer specific data set, in operative response to a command from the control unit.
-
21. The customer recognition method according to claim 20, the method further comprising:
-
providing a multiplicity of in-house terminals, including a first plurality of point-of-sale terminals and a second plurality of mobile terminals;
coupling the multiplicity of in-house terminals to the store server over a local-area-network configuration; and
transmitting a customer specific data set to each of the in-house terminals connected to the server over the local-area-network configuration upon that customer'"'"'s entry into the retail facility.
-
-
22. The customer recognition method according to claim 21, further comprising the step of deleting a customer specific data set from the in-house terminals upon that customer'"'"'s leaving the retail facility.
-
23. The customer recognition method of claim 21, further comprising the steps of:
-
establishing a list of received customer ID numbers;
comparing a received customer ID number to the customer ID numbers comprising the list;
determining whether the received customer ID number matches a customer ID number presently on the list; and
whereby, if the received customer ID number is determined to match a customer ID number presently on the list, it is assumed that the customer has previously entered the store and is, therefore, leaving, that customer'"'"'s specific data set being deleted in response, if the customer ID number is not determined to be among the customer ID numbers comprising the list, it is assumed that the customer is entering the facility, the customer'"'"'s visual image and information record being bundled into a customer specific data set in response.
-
-
27. A customer identification system for use in a particular facility, the system comprising:
-
a sensor positioned to identify a presence of a customer as the customer passes through an entrance/exit of the facility;
an image recorder capturing an image of the customer as the customer passes through the entrance/exit of the facility, the image recorder capturing the image in response to a trigger signal provided by the sensor;
an interrogator positioned in proximity to the entrance/exit of the facility, the interrogator communicating with a customer ID card when the customer ID card is in proximity to the interrogator unit, the customer ID card having a memory storage area storing a customer indicia;
a processor coupled to the interrogator, sensor, and image recorder, the processor receiving the customer indicia from the interrogator and the captured image from the image recorder, the processor further associating the customer indicia with the captured image and transmitting the customer indicia and the captured image; and
an in-store terminal including a display, the in-store terminal displaying the recorded image of the customer on the display for allowing a store employee to visually recognize the customer. - View Dependent Claims (28, 29, 30)
-
Specification