Targeted advertising over global computer networks
First Claim
1. A method for displaying advertising information on a computer comprising:
- initiating a network backup session to archive data from a computer to a storage server;
generating an asset profile based on the archived data for restoration of the computer;
selecting one or more advertisements from an advertisement database as a function of the asset profile; and
communicating the advertisements to the computer for display to a user.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and system for presenting targeted advertising during an Internet-based connection, such as a web-based data backup session in which data is communicated from a user computer to a remote storage area for archival via the Internet. According to the invention, the user computer is communicatively coupled to the server via a computer network and an asset profile for the computer is generated. The asset profile identifies the software applications that are currently loaded on the computer and the current hardware configuration for the computer including a processor type and connected hardware devices. In addition, the asset profile contains usage information such as a frequency of use for the various software applications. As a function of the uploaded asset profile, advertisements are selected from an advertisement database and are communicated to the computer for display to the user. Because of the detailed asset information, targeted advertising information having a high correlation to the user'"'"'s computing behavior can be selected and displayed.
192 Citations
39 Claims
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1. A method for displaying advertising information on a computer comprising:
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initiating a network backup session to archive data from a computer to a storage server;
generating an asset profile based on the archived data for restoration of the computer;
selecting one or more advertisements from an advertisement database as a function of the asset profile; and
communicating the advertisements to the computer for display to a user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for archiving data from a computer coupled to the Internet comprising:
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initiating an Internet backup session to archive data from a computer to a storage server;
selecting one or more advertisements from an advertisement database based on the archived data; and
displaying the selected advertisements on the computer. - View Dependent Claims (11, 12, 13, 14)
a set of software applications that are loaded on the computer;
a set of hardware devices attached to the computer;
a set of data files stored on the computer; and
access rates for data files.
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15. A system comprising:
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a user computer;
a storage server to archive data from the user computer; and
an advertisement database coupled to the storage server, wherein advertisement data within the advertisement database is selectable as a function of asset information for restoring the archived data to the user computer. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. An online computer system providing backup services to remote user computers comprising:
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a storage server having a remote storage area to store user backup information, wherein the storage server is communicatively coupled to the remote user computers via the Internet;
an Internet backup software application executing on the storage server to receive backup requests from remote user computers; and
an advertisement database coupled to the server, wherein advertisement data within the advertisement database is selectable as a function of asset information describing the user computers, wherein the Internet backup software application generates asset information based on archived data received from the user computers, selects advertisement data from the advertisement database as a function of the asset information, and communicates the selected advertisement data to the remote user computers. - View Dependent Claims (24, 25, 26, 27)
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28. A computer-readable medium having computer-executable instructions for performing the steps comprising:
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initiating a network backup session to archive data from a user computer to a storage server via a computer network;
generating an asset profile based on the archived data for restoration of the computer;
selecting one or more advertisements based on the asset profile; and
communicating the advertisements to the computer for display to a user. - View Dependent Claims (29, 30, 31, 32, 33, 34)
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35. A computer-readable medium having stored thereon a data structure comprising:
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a first data field containing advertising information; and
a second data field containing asset information describing data archived from a computer, wherein the asset information of the second data field is used as an index for selecting advertising of the first data field. - View Dependent Claims (36, 37, 38, 39)
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Specification