System and method for promoting viewer interaction in a television system

• US 6,513,160 B2
• Filed: 06/17/1998
• Issued: 01/28/2003
• Est. Priority Date: 06/17/1998
• Status: Expired due to Term

• Current Assignee: OpenTV, Inc. (Kudelski SA)
• Original Assignee: OpenTV, Inc. (Kudelski SA)
• Inventors: Dureau, Vincent
• Primary Examiner(s): Faile, Andrew
• Assistant Examiner(s): Koenig, Andrew Y.
• Application Number:
  US09/098,703
• Publication Number:
  US 20020056094A1
• Time in Patent Office: 1,686 Days
• Field of Search: H04/N.900, H04/N.7173, H04/N.710, H04/N.7025, H04/N.5445, G06/F.300, G06/F 1.300, 725/9, 725/724, 725/32, 725/42, 725/60, 725/121, 725/122, 725/131, 725/139, 725/151, 725/35, 725/46, 725/47, 345/440, 345/473, 463/40, 463/42
• US Class Current: 725/9
• CPC Class Codes: A63F 2300/409 Data transfer via television network
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/426 Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/42676 for modulating an analogue carrier signal to encode digital information or demodulating it to decode digital information, e.g. ADSL or cable modem
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6547 comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8545 for generating interactive applications
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

An interactive television system configured to display an animated character which has an appearance indicative of a viewer'"'"'s interaction and time spent watching a particular television program. In one embodiment, the character is a genie which appears more healthy when the viewer'"'"'s watching/interaction increases and less healthy when it decreases. Various features of the genie, such as hair color, clothing and name, are viewer-selectable. The genie may prompt the viewer for responses, which responses result in the awarding of points to the genie, which in turn make it appear more healthy or give it certain powers or characteristics. The genie is implemented in an interactive application which is transmitted to a set-top box coupled to the viewer'"'"'s television. Transmission of related data through a return path to the broadcast station which originated the application enables the viewer to participate in lotteries and other special promotions.

Claims

1. A method for displaying an interactive, animated cartoon figure on a television comprising the steps of:

executing an interactive application in a set-top box coupled to said television;

setting up a plurality of user-defined attributes of said animated cartoon figure;

generating said animated cartoon figure on said television, said animated cartoon figure being representative of a living entity, said animated cartoon figure having an appearance indicative of a state of said figure;

prompting a viewer for a response;

updating said state, said state being a more preferred state if said viewer provides said response, said state being a less preferred state if said viewer fails to provide said response; and

regenerating said animated cartoon figure on said television, said animated cartoon figure having said appearance indicative of said state of said animated cartoon figure.

2. The method of claim 1 further comprising the steps of:

storing said state of said animated cartoon figure in said set-top box; and

terminating said interactive application.

3. The method of claim 2 further comprising the step of executing a second interactive application, said second interactive application being configured to load said state of said animated cartoon figure, generate said animated cartoon figure on said television, update said state, and regenerate said animated cartoon figure on said television.

4. An apparatus for use in an interactive television system having a broadcast station, a transmission medium and a display device, the apparatus being designed to promote viewer interaction with a television program, the apparatus comprising:

a signal processing unit configured to receive a program signal from said broadcast station, said program signal including said television program,

a memory unit configured to store data used by an application, said data being indicative of a level of said viewer interaction,

a microprocessor configured to execute said application, said application being configured to generate an icon, said icon being indicative of said level of said viewer interaction, said microprocessor further being configured to update said data in response to said viewer interaction,

a display unit configured to combine said television program and said icon into a display signal and to transmit said display signal to said display device;

said icon being displayed in a preferred manner when said level of viewer interaction is high, and said icon being displayed in a non-preferred manner when said level of viewer interaction is low.

5. The apparatus of claim 4 wherein said application is configured to depict said icon as a living entity and wherein said preferred manner comprises a healthful manner, and wherein said non-preferred manner comprises an unhealthful manner.

6. The apparatus of claim 5 wherein said application is configured to accept user input and to customize said icon according to said user input.

7. The apparatus of claim 6 wherein said application is configured to depict said icon as a cartoon figure of a genie and wherein said application is configured to set one or more attributes of said cartoon figure of said genie according to said user inputs, said one or more attributes being selected from the group consisting of hair color, clothing color, clothing type and name.

8. The apparatus of claim 5 wherein said data includes a health index value and wherein said application is configured to depict said icon in a healthy manner when said health index value is greater than a predetermined value and in an unhealthy manner when said health index value is less than said predetermined value.

9. The apparatus of claim 8 wherein said application is configured to increase said health index value when said viewer watches one or more predetermined programs and wherein said application is configured to decrease said health index value when said viewer fails to watch said one or more predetermined programs.

10. The apparatus of claim 8 wherein said application is configured to prompt said viewer for a response and to increase said health index value if said viewer provides said response, said apparatus further comprising a remote control configured to enable said viewer to provide said response.

11. The apparatus of claim 4 wherein said television system further comprises a return path coupled to said set-top box and said broadcast station and wherein said application is configured to provide said data to said broadcast station via said return path.

12. The apparatus of claim 11 wherein said return path comprises a first modem coupled to said set-top box, a second modem coupled to said broadcast station and a telephone line coupled to said first and second modems, and wherein said application is configured to provide said data to said broadcast station in response to a prompt from said broadcast station.

13. The apparatus of claim 4 wherein said memory unit comprises a non-volatile random access memory and wherein said data is stored in said non-volatile random access memory.

14. The apparatus of claim 13 wherein said application comprises an initialization portion and a body portion, said application being configured to execute said initialization portion prior to said body portion, said initialization portion being configured to read said data from said non-volatile random access memory if said data exists and to generate said data if said data does not exist.

15. The apparatus of claim 4 wherein said set-top box is configured to execute said application upon receipt of said application from said broadcast station.

16. The apparatus of claim 4 wherein said set-top box further comprises a receiver configured to receive viewer input from a remote control.

17. A method for encouraging a plurality of viewers'"'"' participation in an interactive television system having a broadcast station and one or more receiving stations, each receiving station having a monitor, the method comprising the steps of:

(a) transmitting a television program from said broadcast station to said one or more receiving stations;

(b) performing steps (i)-(iii) one or more times for each receiving station;

(i) detecting a level of participation of one of said viewers associated with said receiving station;

(ii) generating an adaptable depiction of a living entity, said depiction having an appearance of a level of healthfulness corresponding to said level of said associated viewer'"'"'s participation;

(iii) displaying said television program and said depiction on said monitor; and

(c) storing viewer data for each of said receiving stations, said viewer data being indicative of said level of each of said viewer'"'"'s participation.

18. The method of claim 17 wherein said step of detecting said level of said viewer'"'"'s participation comprises determining whether a data file containing said viewer data exists, reading said viewer data if said data file exists, and generating said viewer data if said data file does not exist.

19. The method of claim 18 wherein said step of detecting said level of said viewer'"'"'s participation further comprises comparing one or more actions of said viewer to one or more corresponding standards and modifying said viewer data according to whether said one or more actions meet said one or more corresponding standards.

20. The method of claim 18 wherein said viewer data comprises an index value and wherein said step of detecting said level of said viewer'"'"'s participation further comprises incrementing said index value when said viewer watches one or more predetermined portions of said television program and decrementing said index value when said viewer fails to watch said one or more predetermined portions of said television program.

21. The method of claim 20 wherein said step of detecting said level of said viewer'"'"'s participation further comprises prompting said viewer for a response at a time unknown to said viewer, incrementing said index value when said viewer provides said response, and decrementing said index value when said viewer fails to provide said response.

22. The method of claim 21 further comprising the step of assigning special attributes to said depiction of said living entity when said viewer provides said response.

23. The method of claim 17 further comprising the steps of:

transmitting a portion of said viewer data from each of said receiving stations to said broadcast station;

selecting said viewer data from one of said receiving stations;

transmitting to each of said receiving stations a selected depiction of said living entity corresponding to said selected viewer data from said one of said receiving stations; and

awarding a prize to a selected viewer corresponding to said one of said receiving stations if said selected viewer contacts said broadcast station in response to said transmitting of said selected depiction.

24. The method of claim 23 wherein said step of transmitting said portion of said viewer data is performed in response to a prompt which is sent from said broadcast station only to said one of said receiving stations.

25. The method of claim 23

wherein said step of transmitting said portion of said viewer data is performed in response to a prompt which comprises an identification code and which is sent from said broadcast station to each of said receiving stations and

wherein said one of said receiving stations has a corresponding identification number which matches said identification code.

26. The method of claim 17 further comprising the steps of:

transmitting an interactive application from said broadcast station to said plurality of receiving stations, said application being configured to perform steps (b)-(c), said interactive application having an authorization code associated therewith; and

verifying said authentication code associated with said interactive application prior to said interactive application performing steps (b)-(c).

27. A method for encouraging viewer participation in a television system, said method comprising:

generating an icon on a television, wherein said icon is indicative of a state corresponding to a first level of viewer participation;

detecting a second level of participation of said viewer;

updating said state of said icon to correspond to said second level of participation, in response to detecting said second level of participation; and

regenerating said icon on said television, wherein said regenerated icon is indicative of said updated states;

said icon being displayed in a preferred manner when said level of viewer interaction is high, and said icon being displayed in a non-preferred manner when said level of viewer interaction is low.

28. The method of claim 27, further comprising storing said state of said icon in a set-top box coupled to said television, and wherein said icon depicts a living entity, said preferred manner comprises a healthful manner, and said non-preferred manner comprises an unhealthful manner.

29. The method of claim 28, further comprising executing an interactive application, said interactive application being configured to:

load said state of said icon;

generate said icon on said television;

update said state; and

regenerate said icon on said television.

30. An apparatus for promoting viewer participation in a television system, said apparatus comprising:

a signal processing unit configured to receive a television programming signal; and

a control unit configured to generate an icon for display, wherein said icon is indicative of a level of viewer participation;

said icon being generated for display in a preferred manner when said level of viewer participation is high, and said icon being generated for display in a non-preferred manner when said level of viewer participation is low.

31. The apparatus of claim 30, wherein said viewer participation comprises being tuned to a first program included in said programming signal.

32. The apparatus of claim 30, wherein said viewer participation comprises said viewer providing input to said apparatus.

33. The apparatus of claim 30 wherein said control unit comprises a microprocessor executing an application.

34. The apparatus of claim 33, further comprising a storage device, wherein said application is further configured to store data corresponding to said icon on said storage device, wherein said data is indicative of said level of viewer participation.

35. The apparatus of claim 34, wherein said application is configured to detect said stored data and generate said icon in a manner indicative of said level indicated by said stored data.

36. The apparatus of claim 33, wherein said icon depicts a living entity, and wherein said application is configured to depict said living entity in a more healthful manner when said level of said viewer participation is high and in a less healthful manner when said level of said viewer participation is low.

37. The apparatus of claim 36, wherein said entity has a corresponding health index value and wherein said application is configured to depict said entity in a healthy manner when said health index value is greater than a predetermined value and in an unhealthy manner when said health index value is less than said predetermined value.

38. The apparatus of claim 33, wherein said application is configured to customize said icon according to viewer preferences.

39. The apparatus of claim 38, wherein said application is configured to set one or more attributes of said entity according to said viewer preferences, said one or more attributes being selected from the group consisting of:

hair color, clothing color, clothing type, and name.

40. The apparatus of claim 34, wherein said programming signal is conveyed from a broadcast station, and wherein said apparatus further comprises a return path coupled to said broadcast station, wherein said control unit is configured to provide said data to said broadcast station via said return path.

41. The apparatus of claim 33, wherein said application is received via a programming signal received by said signal processing unit.

42. The apparatus of claim 33, wherein said apparatus is coupled to a display device, and wherein a first program included in said programming signal and said icon are displayed concurrently.

43. A television system for increasing viewership comprising:

a broadcast station configured to broadcast a programming signal including a first program and an executable application, said application comprising program instructions executable to;

detect a level of viewer participation in a first program; and

generate an icon indicative of said level of participations;

said icon being displayed in a preferred manner when said level of viewer interaction is high, and said icon being displayed in a non-preferred manner when said level of viewer interaction is low.

44. The television system of claim 43, wherein said program instructions are further executable to store data corresponding to said icon on a storage device, wherein said data is indicative of said level of viewer participation.

45. The television system of claim 44, wherein said program instructions are further executable to generate said icon as depicting a living entity, and wherein said program instructions are executable to depict said living entity in a more healthful manner when said level of said viewer participation is high and in a less healthful manner when said level of said viewer participation is low.

46. The television system of claim 45, wherein said viewer participation comprises being tuned to said first program.

47. The television system of claim 45, wherein said viewer participation comprises said program instructions detecting input from said viewer.

48. A method for encouraging viewer participation in an interactive television system having a broadcast station and one or more receiving stations, each receiving station having a monitor, the method comprising:

transmitting a television program from said broadcast station to said one or more receiving stations;

detecting a level of participation of one of said viewers associated with said receiving station;

generating an icon having an attribute indicative of a level of said associated viewer'"'"'s participation; and

displaying said television program and said icon on said monitor;

wherein detecting said level of said viewer'"'"'s participation further comprises comparing one or more actions of said viewer to one or more corresponding standards and modifying said viewer data according to whether said one or more actions meet said one or more corresponding standards.

49. The method of claim 48, further comprising storing viewer data for each of said receiving stations, said viewer data being indicative of said level of each of said viewer'"'"'s participation.

50. The method of claim 48, wherein detecting said level of said viewer'"'"'s participation comprises determining whether a data file containing said viewer data exists, reading said viewer data if said data file exists, and generating said viewer data if said data file does not exist.

56. The method of claim 48, further comprising:

transmitting an interactive application from said broadcast station to said plurality of receiving stations, said application being configured to perform said transmitting, detecting, generating and displaying, said interactive application having an authorization code associated therewith; and

verifying said authorization code associated with said interactive application prior to said interactive application performing said transmitting, detecting, generating and displaying.

51. A method for encouraging viewer participation in an interactive television system having a broadcast station and one or more receiving stations, each receiving station having a monitor, the method comprising:

transmitting a television program from said broadcast station to said one or more receiving stations;

detecting a level of participation of one of said viewers associated with said receiving station;

generating an icon having an attribute indicative of a level of said associated viewer'"'"'s participation; and

displaying said television program and said icon on said monitor;

wherein said viewer data comprises an index value and wherein detecting said level of said viewer'"'"'s participation further comprises incrementing said index value when said viewer watches one or more predetermined portions of said television program and decrementing said index value when said viewer fails to watch said one or more predetermined portions of said television program.

52. The method of claim 51, wherein detecting said level of said viewer'"'"'s participation further comprises prompting said viewer for a response at a time unknown to said viewer, incrementing said index value when said viewer provides said response, and decrementing said index value when said viewer fails to provide said response.

53. A method for encouraging viewer participation in an interactive television system having a broadcast station and one or more receiving stations, each receiving station having a monitor, the method comprising:

transmitting a television program from said broadcast station to said one or more receiving stations;

detecting a level of participation of one of said viewers associated with said receiving station;

generating an icon having an attribute indicative of a level of said associated viewer'"'"'s participation;

displaying said television program and said icon on said monitor;

storing viewer data for each of said receiving stations, said viewer data being indicative of said level of each of said viewer'"'"'s participation;

transmitting a portion of said viewer data from each of said receiving stations to said broadcast station;

selecting said viewer data from one of said receiving stations;

transmitting to each of said receiving stations a selected depiction of said icon corresponding to said selected viewer data from said one of said receiving stations; and

awarding a prize to a selected viewer corresponding to said one of said receiving stations if said selected viewer contacts said broadcast station in response to said transmitting of said selected depiction.

54. The method of claim 53, wherein transmitting said portion of said viewer data is performed in response to a prompt which is sent from said broadcast station only to said one of said receiving stations.

55. The method of claim 53, wherein transmitting said portion of said viewer data is performed in response to a prompt which comprises an identification code and which is sent from said broadcast station to each of said receiving stations, and wherein said one of said receiving stations has a corresponding identification number which matches said identification code.

57. A method for maintaining a viewer state in a television system comprising:

receiving a programming signal including a first program at a receiver;

executing a first application in said receiver, in response to detecting said first program;

generating a first data, wherein said first data indicates a viewer state corresponding to said first program;

storing said first data;

receiving a programming signal including a second program at said receiver;

executing a second application in said receiver, in response to detecting said second program;

retrieving said stored first data;

detecting said viewer state in said retrieved first data.

58. The method of claim 57, wherein said first application and said second application are the same application.

59. The method of claim 57, wherein said viewer state corresponds to a level of viewer participation.

60. The method of claim 57, wherein said viewer state includes a first attribute, said method further comprising displaying a first icon on a display coupled to said receiver, wherein said icon is indicative of said viewer state and said first attribute.

61. The method of claim 60, further comprising:

updating said viewer state to include a second attribute; and

displaying a second icon on said display, wherein said second icon is indicative of said updated viewer state and said second attribute.

62. The method of claim 61, wherein said first icon and said second icon represent a living entity, and wherein said first attribute is a visual representation of a first level of health of said entity, and wherein said second attribute is a visual representation of a second level of health of said entity.

63. The method of claim 57, further comprising conveying said stored first data to a broadcast station via a return path.

64. An apparatus for maintaining a viewer state in a television system, said apparatus comprising:

a signal processing unit configured to receive a television programming signal; and

a storage device; and

a control unit, wherein said control unit is configured to;

execute a first application, in response to detecting a first program in a first programming signal received by said signal processing unit;

generate a first data, wherein said first data indicates a viewer state corresponding to said first program;

store said first data on said storage device;

execute a second application in said receiver, in response to detecting a second program in a second programming signal received by said signal processing unit;

retrieve said stored first data from said storage device; and

detect said viewer state in said retrieved first data.

65. The apparatus of claim 64, wherein said viewer state includes a first attribute, and wherein said control unit is further configured to display a first icon on a display coupled to said apparatus, wherein said first icon is indicative of said viewer state and said first attribute.

66. The apparatus of claim 65, wherein said control unit is further configured to:

update said viewer state to include a second attribute; and

display a second icon on said display, wherein said second icon is indicative of said updated viewer state and said second attribute.

67. The apparatus of claim 64, wherein said apparatus is coupled to a broadcast station via a return path, and wherein said control unit is configured to convey said stored first data to said broadcast station.