Advertising brochure and method for its use

• US 6,533,324 B2
• Filed: 03/06/2001
• Issued: 03/18/2003
• Est. Priority Date: 05/08/1998
• Status: Expired due to Term

• Current Assignee: Tops Products LLC
• Original Assignee: Moore U.S.A. Inc. (RR Donnelley & Sons Company)
• Inventors: Zorn, Richard
• Primary Examiner(s): Fridie, Jr., Willmon
• Application Number:
  US09/799,125
• Publication Number:
  US 20010009331A1
• Time in Patent Office: 742 Days
• Field of Search: 283/56, 283/63.1, 283/61, 283/62, 283/117, 281/2, 281/5, 281/38, 402/79, 383/127, 229/87.06, 229/92, 401/240.6
• US Class Current: 283/56
• CPC Class Codes: B41F 17/02 for printing books or manifolding sets
• CPC Class Codes: B42C 1/10 Machines for both collating or gathering and interposing inserts
• CPC Class Codes: B42D 1/007 Sheets or sheet blocks combined with other articles
• CPC Class Codes: B65H 2301/4311 Making personalised books or mail packets according to personal, geographic or demographic data

Abstract

An advertising or promotional brochure is disclosed that is to be mailed in conjunction with a magazine or periodical. The brochure may include high-quality, glossy photographs, and be personalized with text and/or images that relate specifically to the magazine subscriber. In addition, the brochure may include coupons for sales discounts, bank promotional checks, and other promotions that may be redeemed by the magazine subscriber. The brochure may be embodied as a multi-page pamphlet and may have an appearance and cover similar to the magazine to which it is attached.

Claims

1. An assembly adapted for mailing, comprising:

a periodical having, front and rear covers;

a promotional insert comprising a plurality-of plys, said promotional insert being disposed adjacent to, to overlie at least a portion of, one of said front and rear covers of said periodical;

a wrapping for enclosing said periodical and said promotional insert; and

one of said plys of said promotional insert including a variable data print area for receiving addressee indicia and a print area for postage indicia, said wrapping being transparent at least in part so as to expose said postal indicia and said address indicia through the wrapping, wherein said promotional insert is free from direct mechanical attachment to said periodical so as to be substantially free-floating within said wrapping.

2. An assembly as in claim 1, wherein said promotional insert includes at least one ply bearing at least one of a check and a discount coupon.

3. An assembly as in claim 2, wherein said at least one ply bearing at least one of a check and a discount coupon is detachably secured to remaining plys of said promotional insert.

4. An assembly as in claim 1, wherein said promotional insert is adhesively secured to said one of said front and rear covers of said periodical.

5. An assembly as in claim 1, wherein said promotional insert includes a plurality of plys comprising at least one of a coupon and a check.

6. An assembly as in claim 1, wherein the periodical is a magazine.

7. A package as in claim 1, wherein the promotional insert comprises an informational brochure.

8. An assembly adapted for mailing, comprising:

a periodical having front and rear covers;

a wrapping enclosing said periodical;

a promotional insert comprising a plurality of plys, said promotional insert being disposed in said wrapping and adjacent to one of said front and rear covers of said periodical wherein said brochure is free from mechanical attachment to said periodical so as to be substantially free floating within said wrapping; and

one of said plys of said promotional insert including a variable data print area for receiving addressee indicia and a print area for postage indicia, said promotional insert being in a side-by-side relation to said periodical so as to expose said postal indicia and said address indicia through said wrapping.

9. An assembly as in claim 8, wherein a wrapping is provided for encapsulating said promotional insert and said periodical, said wrapping being transparent at least in part to expose said postal indicia and address indicia.

10. An assembly as in claim 8, wherein said promotional insert is adhesively secured to said periodical.

11. An assembly as in claim 8, wherein at least one of said plys comprises one of a check and a coupon and is detachably secured to remaining plys of said promotional insert.