Internet data access acknowledgment applet and method
First Claim
1. A method for tracking actual user viewing and demographics of viewing, comprising embedding an applet within accessible code, executing the applet upon each access of the accessible code when the accessible code is accessible at a location other than at an originating content server, and returning user related information to the originator of the accessible code in response to each access of the accessible code, the execution of the applet and returning of user related information to the originator prevents isolation of the user from the originator of the accessible code.
5 Assignments
0 Petitions
Accused Products
Abstract
A method for ensuring that usage information concerning a web site or advertisement is provided to an originator of data or advertising. An applet is embedded within accessible code, the applet is executed upon access of the accessible code, returning user related information, such as the address of the user, to the originator of the accessible code. The accessible code may be an advertisement. A gathering of additional information and waiting until a triggering event occurs before returning the additional information and the identity of the user. The triggering event includes closing of data associated with the accessible code being viewed by the user or viewer movement to another space. The additional information comprises how long the space was viewed, the number of other links accessed, and the identification of other similar links accessed.
74 Citations
21 Claims
- 1. A method for tracking actual user viewing and demographics of viewing, comprising embedding an applet within accessible code, executing the applet upon each access of the accessible code when the accessible code is accessible at a location other than at an originating content server, and returning user related information to the originator of the accessible code in response to each access of the accessible code, the execution of the applet and returning of user related information to the originator prevents isolation of the user from the originator of the accessible code.
-
8. An article of manufacture for tracking actual user viewing and demographics of viewing of data provided by a data originator, the article of manufacture comprising a computer readable medium having instructions for causing a computer to track user actions according to a method, the method comprising:
-
beginning execution of an applet embedded in accessible code for gathering data associated with a user upon each access of accessible code by the user when the accessible code is accessible at a location other than at an originating content server; and
returning user related information to the originator, in response to each access of the accessible code, the execution of the applet and the returning of user related information to the originator prevents isolation of the user from the originator of the accessible code. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
- 15. A web page being displayed on a display device, the web page comprising at least one viewable portion for providing information to a user, the viewable portion being generated by a computable readable medium having instructions for displaying the viewable portion, the instructions further comprising an embedded applet for beginning data gathering upon each access of the accessible code by the user when the accessible code is accessible at a location other than at an originating content server and for returning the gathered data to the originator in response to each access of the accessible code, the execution of the applet and returning of user related information to the originator prevents isolation of the user from the originator of the accessible code.
Specification