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System and method for increasing the effectiveness of customer contact strategies

  • US 6,567,786 B1
  • Filed: 09/16/1999
  • Issued: 05/20/2003
  • Est. Priority Date: 09/16/1999
  • Status: Expired due to Term
First Claim
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1. In a computer environment, a method for targeted marketing of goods and/or services of an entity to specific customers via a promotion stream, comprising the steps of:

  • creating a database on a machine-readable medium, said database comprising customer data pertaining to a plurality of customers;

    identifying a promotional plan spanning a predetermined time period;

    analyzing, using a processor in said computer environment, the promotional plan and the customer data to determine a risk/return score for said promotional plan with respect to each of said customers;

    analyzing, using said processor, the effect of cannibalization on the promotional plan; and

    optimizing said promotion stream based on the analyses of the promotional plan and the cannibalization effect.

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