Internet service delivery via server pushed personalized advertising dashboard

• US 6,567,854 B1
• Filed: 10/21/1999
• Issued: 05/20/2003
• Est. Priority Date: 10/21/1999
• Status: Expired due to Term

• Current Assignee: Level 3 Communications LLC (Lumen Technologies, Inc.), Verizon Corporate Services Group Incorporated (Verizon Communications Inc.)
• Original Assignee: Genuity Inc. (Lumen Technologies, Inc.), Verizon Corporate Services Group Incorporated (Verizon Communications Inc.)
• Inventors: Olshansky, Robert, Winnett, Steven Richard
• Primary Examiner(s): Najjar, Saleh
• Application Number:
  US09/422,540
• Time in Patent Office: 1,307 Days
• Field of Search: 379/100.13, 709/228, 709/224, 709/223, 709/227, 709/204, 709/225, 709/226, 709/229, 705/14
• US Class Current: 709/229
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A communication service with a computer application is presented. The application provides an advertising dashboard to a subscriber engaged in a session of a service. The advertising dashboard includes an advertisement. The advertising dashboard may also include personalized information such as hotlinks to customized web pages.

Claims

1. A method of defraying a cost of an Internet service provided to a subscriber comprising:

providing a dashboard wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page server that is connected to a computer of the subscriber;

notifying the subscriber of an event;

in connection with notifying the subscriber of the event, pushing an advertising dashboard to a display of the computer by interrupting an Internet session on the computer, and by using data provided by the dashboard server;

on the advertising dashboard, providing information to the subscriber; and

to defray the cost of the Internet service, providing an advertisement on the advertising dashboard.

2. A method as in claim 1, wherein pushing an advertising dashboard to a display of the computer by interrupting an Internet session on the computer includes pushing an advertising dashboard to a display of the computer by a synchronously interrupting an Internet session on the computer.

3. A method as in claim 1, wherein pushing an advertising dashboard to a display of the computer by interrupting an Internet session on the computer includes pushing an advertising dashboard to a display of the computer by synchronously interrupting an Internet session on the computer.

4. The method of claim 1, wherein providing information includes providing a hotlink to a web page.

5. The method of claim 4, wherein the web page includes one of a stocks site, weather site, sports site, news site, local information site, travel site, shopping site, and games site.

6. The method of claim 4, wherein the web page includes at least one of an advertisement banner and a link to another web page.

7. The method of claim 1, wherein providing information includes providing information relating to at least one of weather, stocks, sports, local interests, travel, shopping, and news.

8. The method of claim 1, wherein providing information includes providing personalized information that is preselected by the subscriber.

9. The method of claim 1, further comprising:

obtaining personal data from the subscriber; and

to defray the cost of the Internet service, providing an advertisement on the advertising dashboard that is targeted to the subscriber according to the personal data.

10. The method of claim 9, wherein personal data includes at least one of education, salary, sex, interests, hobbies, and address of the subscriber.

11. The method of claim 1, further comprising storing data for the advertising dashboard in a cache on the computer.

12. The method of claim 1, wherein pushing an advertising dashboard to a display of the computer by interrupting an Internet session on the computer, and by using data provided by the dashboard server includes downloading the data provided by the dashboard server to the computer as soon as the subscriber is engaged in the Internet session on the computer.

13. A system for defraying a cost of an Internet service provided to a subscriber comprising:

a dashboard wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page server connected to a computer of the subscriber;

machine executable instructions for the server and the computer for notifying the subscriber of an event;

machine executable instructions for the server and the computer for pushing, in connection with notifying the subscriber of the event, an advertising dashboard to a display of the computer by interrupting an Internet session;

a hotlink to a web page displayed on the advertising dashboard; and

to defray the cost of the Internet service, an advertisement displayed on the advertising dashboard.

14. A method of defraying a cost of an Internet service provided to a subscriber comprising

providing a dashboard wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page server that is connected to a computer of the subscriber;

notifying the subscriber of an event;

while the subscriber is engaged in an Internet session on the computer, and in connection with notifying the subscriber of the event, pushing an advertising dashboard to a display of the computer by interrupting the Internet session;

on the advertising dashboard, providing information to the subscriber; and

to defray the cost of the Internet service, providing an advertisement on the advertising dashboard.

15. The method of claim 14, wherein providing information includes providing a hotlink to a web page.

16. The method of claim 15, wherein the web page includes one of a stocks site, weather site, sports site, news site, local information site, travel site, shopping site, and games site.

17. The method of claim 15, wherein the web page includes at least one of an advertisement banner and a link to another web page.

18. The method of claim 14, wherein providing information includes providing information relating to at least one of weather, stocks, sports, local interests, travel, shopping, and news.

19. The method of claim 14, wherein providing information includes providing personalized information relating to a topic that is preselected by the subscriber.

20. The method of claim 14, further comprising

obtaining personal data from the subscriber; and

providing an advertisement on the advertising dashboard that is targeted to the subscriber according to the personal data.

21. The method of claim 20, wherein personal data includes at least one of education, salary, sex, and address of the subscriber.

22. The method of claim 14, further comprising storing data for the advertising dashboard in a cache on the computer.

23. The method of claim 14, wherein pushing an advertising dashboard includes downloading data for the dashboard to the computer as soon as the subscriber is engaged in an Internet session on the computer.

24. A system for defraying a cost of an Internet service provided to a subscriber comprising

a dashboard wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page server connected to a computer of the subscriber;

machine executable instructions for the server and the computer for notifying the subscriber of an event;

machine executable instructions for the server and the computer for delivering, in connection with notifying the subscriber of the event, data to the computer for an advertising dashboard pushed to the subscriber by interrupting an Internet session;

a hotlink to a web page displayed on the advertising dashboard; and

to defray the cost of the Internet service, an advertisement displayed on the advertising dashboard.

25. A method of defraying a cost of a service provided to a subscriber wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page said service capable of delivering a message to the subscriber via a communicator, comprising

providing a dashboard server that is connected to the communicator;

notifying the subscriber of an event;

while the subscriber is engaged in a session of the service, and in connection with notifying the subscriber of the event, pushing an advertising dashboard to the communicator by interrupting the session; and

to defray the cost of the service, providing an advertisement on the advertising dashboard, wherein the advertisement is targeted to the subscriber by using personal information supplied by the subscriber.

26. A method as in claim 25, wherein the advertising dashboard includes information ted to a topic preselected by the subscriber.

27. A method as in claim 25, wherein the communicator is a television.

28. A method as in claim 25, wherein the communicator is a computer.

29. A system for defraying a cost of a service provided to a subscriber wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page comprising

a communicator for delivering a message to the subscriber;

a dashboard server connected to the communicator;

machine executable, instructions for the server and the communicator for notifying the subscriber of an event;

machine executable instructions for the server and the communicator for delivering, in connection with notifying the subscriber of an event, data to the communicator for an advertising dashboard pushed to the subscriber by interrupting a session of the service; and

to defray the cost of the service, an advertisement displayed on the advertising dashboard, wherein the advertisement is targeted to the subscriber by using personal information supplied by the subscriber.

30. A system as in claim 29, wherein the advertising dashboard includes information related to a topic preselected by the subscriber.

31. A server for pushing an advertising dashboard to a subscriber by an asynchronous interrupt comprising

a connector for connecting the server to a communicator, wherein notifying the subscriber of an event comprises notifying the subscriber of an incoming telephone call, fax, email or page said communicator capable of delivering a message to the subscriber;

machine-executable instructions for said server and said communicator for notifying the subscriber of an event;

machine-executable instructions for said server for selecting data for the advertising dashboard, said advertising dashboard including an advertisement that is targeted to the subscriber by utilizing personal information of the subscriber, said advertisement defraying the cost of a service provided to the subscriber;

machine-executable instructions for said server and said communicator permitting, in connection with notifying the subscriber of said event, the advertising dashboard to be pushed to the subscriber via the communicator.

32. A server as in claim 31, wherein the communicator is a computer.

33. A server as in claim 31, wherein the communicator is a television.