System and method for displaying advertisements

• US 6,574,793 B1
• Filed: 02/25/2000
• Issued: 06/03/2003
• Est. Priority Date: 02/25/2000
• Status: Expired due to Term

• Current Assignee: Vulcan Patents LLC
• Original Assignee: Interval Research Corporation
• Inventors: Ngo, J. Thomas, Slaney, Malcolm
• Primary Examiner(s): Faile, Andrew
• Assistant Examiner(s): VU, NGOC K
• Application Number:
  US09/514,056
• Time in Patent Office: 1,194 Days
• Field of Search: 725/32, 725/46, 725/42, 725/43, 725/60, 345/682, 345/619, 345/646
• US Class Current: 725/32
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A method and system for displaying advertisements. The advertisements are displayed on a television having a controlled connected thereto and configured for receiving commands from a viewer of the television. The method includes displaying a first advertisement on the television, receiving a command from the viewer of the television to display a second advertisement, the second advertisement being a variant of the first advertisement, and displaying the second advertisement on the television.

Claims

1. A method for displaying advertisements on a television having a digital controller connected thereto and configured for receiving commands from a viewer of the television, comprising:

displaying a first advertisement on the television, the first advertisement comprising a first sequence of video image frames displayed in succession so as to be perceived by a viewer of the first advertisement as a moving picture of a filmed scene, the filmed scene comprising a first object displayed as a first series of component images during the display of said first advertisement, the first series of component images comprising at least part of the first sequence of video image frames and comprising at least two different component images portraying at least in part the first object;

receiving a command from the viewer of the television to display a second advertisement, wherein the second advertisement is a variant of the first advertisement formed by replacing the first series of component images with a second series of component images comprising at least two different component images portraying at least in part a second object, the second object being different from the first object in at least one respect but sharing at least one characteristic of the first object, such that the second advertisement comprises a version of the filmed scene in which the first object has been replaced by the second object but which is substantially the same as the version of the filmed scene portrayed in the first advertisement in all other respects; and

displaying the second advertisement on the television.

2. The method of claim 1 wherein the controller has a viewer profile stored therein and further comprising selecting the first advertisement based on said viewer profile.

3. The method of claim 1 wherein receiving a command from a viewer comprises receiving a signal from a remote control device at the controller.

4. The method of claim 1 wherein receiving a command from a viewer comprises moving a pointer over an object on a screen of the television.

5. The method of claim 1 wherein the first and second advertisements each include a plurality of commonly shared bits.

6. The method of claim 5 wherein the first and second advertisements each include substantially identical background images and different sprites.

7. The method of claim 6 wherein the sprites of the first advertisement differ in color from the sprites of the second advertisement.

8. The method of claim 1 wherein displaying the second advertisement comprising modifying the first advertisement with embedded constraint graphics.

9. The method of claim 1 wherein the television is connected to a cable television network system.

10. The method of claim 1 wherein the controller is a digital set top box configured to receive digital signals.

11. The method of claim 10 wherein the set top box is configured to receive and send interactive digital signals.

12. The method of claim 10 wherein the set top box is configured to receive analog signals.

13. The method of claim 12 wherein displaying a first advertisement comprises receiving an analog signal having a frequency corresponding to a television channel and converting the signal into a digital signal comprising at least one video stream.

14. The method of claim 13 wherein displaying the first advertisement comprises displaying the video stream.

15. The method of claim 14 wherein displaying the second advertisement comprises combining the video stream with data received from a digital signal input to the controller.

16. The method of claim 13 wherein the digital signal comprises a plurality of data streams and further comprising creating a third advertisement by sending two different data streams through a subtractor.

17. The method of claim 1 wherein displaying a first advertisement comprises selecting the first advertisement based on a viewer profile stored in the controller.

18. A method for displaying advertisements on a television having an analog controller connected thereto and in the same physical location as the television, the controller being configured to receive commands from a viewer of the television, comprising:

storing user information in the controller;

receiving an analog signal comprising a plurality of channels;

selecting one of the plurality of channels;

converting the analog signal to a digital signal;

selecting a first data stream from the digital signal to display a first advertisement, the first data stream being selected based on the user information and the first data stream comprising a first video data stream;

receiving a command from the viewer of the television to display a second advertisement; and

selecting a second data stream from the digital signal to display the second advertisement, the second data stream comprising a second video data stream that is different than the first video data stream;

wherein the first advertisement comprises a first sequence of video image frames displayed in succession so as to be perceived by a viewer of the first advertisement as a moving picture of a filmed scene, the filmed scene comprising a first object displayed as a first series of component images during the display of said first advertisement, the first series of component images comprising at least part of the first sequence of video image frames and comprising at least two different component images portraying at least in part the first object, and the second advertisement is a variant of the first advertisement formed by replacing the first series of component images with a second series of component images comprising at least two different component images portraying at least in part a second object, the second object being different from the first object in at least one respect but sharing at least one characteristic of the first object, such that the second advertisement comprises a version of the filmed scene in which the first object has been replaced by the second object but which is substantially the same as the version of the filmed scene portrayed in the first advertisement in all other respects.

19. A system for displaying advertisements on a television comprising a controller configured for connection to the television and operable to receive commands from a viewer of the television to switch from a first displayed advertisement to a second advertisement, the controller including a processor operable to combine a video stream of the first advertisement with graphics from a digital data stream to create the second advertisement, wherein the first advertisement comprises a first sequence of video image frames displayed in succession so as to be perceived by a viewer of the first advertisement as a moving picture of a filmed scene, the filmed scene comprising a first object displayed as a first series of component images during the display of said first advertisement, the first series of component images comprising at least part of the first sequence of video image frames and comprising at least two different component images portraying at least in part the first object, and the second advertisement is a variant of the first advertisement formed by replacing the first series of component images with a second series of component images comprising at least two different component images portraying at least in part a second object, the second object being different from the first object in at least one respect but sharing at least one characteristic of the first object, such that the second advertisement comprises a version of the filmed scene in which the first object has been replaced by the second object but which is substantially the same as the version of the filmed scene portrayed in the first advertisement in all other respects.

20. The system of claim 19 wherein the controller is a set top box configured for receiving digital and analog signals.

21. The system of claim 20 further comprising an analog tuner operable to select a frequency of a television channel and a demodulator operable to convert the analog signal to a digital signal.

22. The system of claim 21 further comprising a program ID selector operable to select a video stream from the digital signal.

23. The system of claim 19 wherein the controller includes memory for storing a viewer profile.