Method and an apparatus for promoting a product or brand

• US 6,578,735 B1
• Filed: 02/02/2000
• Issued: 06/17/2003
• Est. Priority Date: 02/02/2000
• Status: Expired due to Fees

• Current Assignee: Ewald Mothwurf
• Original Assignee: Ewald Mothwurf
• Inventors: Mothwurf, Ewald
• Primary Examiner(s): GRAVINI, STEPHEN MICHAEL
• Application Number:
  US09/496,576
• Time in Patent Office: 1,231 Days
• Field of Search: 705/14, 221/13, 221/22, 221/25, 221/26, 221/63, 221/255, 221/303, 463/17, 463/20
• US Class Current: 221/255
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G07B 3/00 Machines for issuing preprinted tickets

Abstract

A method of promoting a product or a brand in a retail store, or of promoting customer loyalty, comprises the steps of analyzing data determined at a point of sale relating to purchases by a customer, e.g. data from a bar-code scanner, to determine whether a customer has purchased a particular product or brand or has purchased products equaling or exceeding a predetermined value and, if this is the case, entitling the customer to participate in a prize/bonus ticket game configured as a game of chance, conducting a game of chance based on a predetermined win table having a specified number of predetermined winning numbers each associated with a bonus or prize and a further number of no win stops, i.e. numbers which are not winning numbers, and in the case of a win, issuing to the customer a ticket which is a winning ticket associated with the product or product range. The method also includes operating a gaming machine and promoting Internet shopping, as well as a ticket dispenser.

Claims

1. A ticket dispenser comprising a housing, a space within said housing for receiving a pack of tickets in the form of a continuous web of tickets, there being a line of weakness between adjacent tickets of said web, a dispensing mechanism for dispensing single tickets taken from said web of tickets, an electronic control associated with the dispenser and a conveyor roll which extends transversely to a web conveying direction, at least one wall means at one side of said conveyor roll and defining with said conveyor roll a passage for conveying said web of tickets, actuating means for pressing said wall means towards said conveying roll to clamp said web therebetween for conveying movement in said conveying direction and means for driving said conveyor roll to transport said web into a mouth having an outlet until said line of weakness joining a leading ticket to a remainder of said web is positioned in a vicinity of said outlet, and means disposed downstream of said conveyor roll in said direction of conveying movement for bending a conveyed leading ticket of said web at least once about said line of weakness, to weaken a connection between said leading ticket and said web prior to severing said leading ticket from said web and issuing said leading ticket from said dispenser.

2. A ticket dispenser in accordance with claim 1, wherein said bending means bends said leading ticket about an axis aligned with said outlet by a single movement by about 90 degrees, thereby forming a bent edge, thereafter said conveyor roll is rotated in the opposite direction pulling said web back until said bent edge stops at a bezel where, due to the stiffness of the ticket material, the web cannot be pulled back further, and wherein said conveyor roll is then reversed again and positions the web forward until said bent edge is placed at the position of a separator mechanism, said bending mechanism then bends the leading ticket back, and said separator mechanism separates said leading ticket from said web prior to issuing said leading ticket from said dispenser through a dispensing slot for removal by a person at a dispensing position.

3. A ticket dispenser in accordance with claim 1 and having at least one said ticket dispenser mechanism and adapted to contain, for each ticket dispensing mechanism, first and second packs of tickets, wherein a first wall means is provided at one side of said conveyor roll and defines with said conveyor roll a first passage for conveying a first web of tickets belonging to said first pack of tickets, wherein a second wall means is provided at an opposite side of said conveyor roll and defines with said conveyor roll a second passage for conveying a second web of tickets belonging to said second pack of tickets, actuating means for pressing a selected one of said first wall means and said second wall means towards said conveying roll to clamp the respective said web therebetween for conveying movement in said conveying direction, and means for driving said conveyor roll in a first direction when said first web is to be conveyed and in a second direction when said second web is to be conveyed to produce in each case conveying movement of a selected one of said first and second webs in said conveying direction.

4. A ticket dispenser in accordance with claim 3, wherein a plurality of housing sections of similar design are provided adjacent each other and are each adapted to receive respective first and second packs of tickets, wherein said conveyor roll extends through all said adjacent sections and is drivable to convey a ticket from any one of said packs of tickets, a specific ticket being selected by actuation of said actuating means associated with said ticket to bring said ticket into conveying contact with said conveyor roll.

5. A ticket dispenser in accordance with claim 1 and including a separating wheel for pressing against said weakened connection and for movement transverse to said direction of conveying movement of said web to break said web along said weakened connection.

6. A ticket dispenser in accordance with claim 1 containing for each ticket dispensing mechanism at least first and second packs of tickets, said dispensing mechanism being adapted to automatically change over from said first pack of tickets to said second pack of tickets.

7. A ticket dispenser in accordance with claim 1, wherein said first and second webs of tickets are present in fanfold form, are provided in said dispenser housing on either side of a separating plane, and are disposed above said conveying roll in an operating position of said ticket dispenser.

8. A ticket dispenser in accordance with claim 1, wherein a respective spring-loaded clamping plate is provided for each said web upstream of said conveyor roll for clamping each said web against the respective one of said first and second wall means.

9. A ticket dispenser in accordance with claim 1, wherein said actuating means comprises a respective solenoid-operated plunger for moving each said wall means.

10. A ticket dispenser in accordance with claim 1 and including a transceiver for communicating by one of a wire or wireless means, a radio link, a short-range radio link and an infrared link from a transceiver disposed remote from said ticket dispenser.

11. A ticket dispenser in accordance with claim 1 and including a chip card containing ticket parameters for the tickets in the dispenser.

12. A ticket dispenser in accordance with claim 1, wherein said electronic control includes a chipcard associated with the pack of tickets and wherein information relating to said tickets is stored on said chipcard.

13. A ticket dispenser in accordance with claim 12, wherein said chipcard contains stored information relating to a game of chance.

14. A ticket dispenser in accordance with claim 1, wherein said electronic control comprises a random number generator for generating a random number in a range associated with a game of chance.

15. A ticket dispenser in accordance with claim 14, wherein said random number generator is contained in or controlled via said chipcard.

16. A ticket dispenser in accordance with claim 14, said game of chance having attributes, there being means for changing said attributes of said game of chance.

17. A ticket dispenser in accordance with claim 1, wherein means is provided for initiating a game of chance in response to an input.

18. A ticket dispenser in accordance with claim 1, wherein means is provided for operating an optical and/or acoustical signal each time a game of chance is won.

19. A ticket dispenser in accordance with claim 1, wherein said ticket dispenser is configured as a gaming machine.

20. A ticket dispenser in accordance with claim 1, wherein said ticket dispenser is adapted to issue lottery tickets in response to a purchase input.

21. A ticket dispenser in accordance with claim 1 including a plurality of outputs for dispensing at least one of the following items:

a) a winning ticket in relation to a game of chance initiated in connection with a promotional activity,

b) a lottery ticket following purchase of the same,

c) a winning ticket in response to a game of chance initiated by a customer.

22. A ticket dispenser in accordance with claim 1 including a point of sale including a cash till, a bar scanner for scanning bar codes on items purchased by a customer, and means for transmitting information between the cash till and/or the bar scanner and the ticket dispenser.

23. A ticket dispenser in accordance with claim 22, wherein said means for transmitting information comprises a data network, an electronic interface for a radio or an infrared link.

24. A ticket dispenser in accordance with claim 1 wherein the pack of tickets is in one of a fanfold form and a roll form.

25. A ticket dispenser in accordance with claim 1 wherein the outlet comprises a mouth of a bezel.

26. A ticket dispenser in accordance with claim 1 wherein said line of weakness joining said leading ticket to the remainder of said web is positioned at or just beyond said outlet.

27. A ticket dispenser in accordance with claim 2 wherein said bent edge is defined by a bend at said line of weakness.

28. A ticket dispenser in accordance with claim 4 wherein the bending mechanism and the separating mechanism extend through all said adjacent sections.

29. A ticket dispenser in accordance with claim 10 wherein the wireless means comprises an Ethernet.

30. A ticket dispenser in accordance with claim 1 wherein said pack of tickets is in one of a fanfold form and a roll form.

31. A ticket dispenser in accordance with claim 1 wherein said ticket dispenser includes a dispensing slot disposed in said conveying direction after said outlet.

32. A ticket dispenser in accordance with claim 1 wherein each said line of weakness comprises a line of perforations.

33. A ticket dispenser in accordance with claim 14 wherein said random number generator has attributes and means is provided for changing said attributes of said random number generator.

34. A ticket dispenser in accordance with claim 1 wherein said bending means is adapted to bend said leading ticket to and fro about said line of weakness.

35. A ticket dispenser in accordance with claim 1 wherein means is provided for operating an optical and/or acoustical signal at least sometimes when a game of chance is played.

36. A ticket dispenser in accordance with claim 18 wherein said optical and/or acoustical signal is adapted to emphasize an advertisement.

37. A ticket dispenser in accordance with claim 35 wherein said optical and/or acoustical signal is adapted to emphasize an advertisement.

38. A ticket dispenser in accordance with claim 18 wherein said optical and/or acoustical signal is adapted to emphasize a promotional activity.

39. A ticket dispenser in accordance with claim 35 wherein said optical and/or acoustical signal is adapted to emphasize a promotional activity.

40. A ticket dispenser in accordance with claim 21 wherein said winning ticket is issued in connection with a purchase of one of a particular item and an item of a particular brand.

41. A ticket dispenser in accordance with claim 21 wherein said lottery ticket is issued in response to one of insertion of a coin and an input from a cashier at a cash till.

42. A ticket dispenser in accordance with claim 21 wherein said winning ticket is issued in response to one of insertion of a coin and to an input from a cashier at a cash till.