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System and method for analyzing eyetracker data

  • US 6,601,021 B2
  • Filed: 12/08/2000
  • Issued: 07/29/2003
  • Est. Priority Date: 12/08/2000
  • Status: Expired due to Term
First Claim
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1. A system for analyzing eyetracker data comprising:

  • an eyetracker that monitors location and time of the user'"'"'s gaze, and stores eyetracker data of the location and time of the user'"'"'s gaze;

    a logging tool that monitors the displayed pages and stores content of the displayed pages into a memory, the logging tool monitoring and storing into an event log events and time data of the events that cause a change in the displayed pages; and

    a mapping tool that receives the eyetracker data, processes the eyetracker data into fixation data indicative of the user'"'"'s interest, and restores the displayed pages from the memory and the events data in the event log by reenacting the events of the event data;

    wherein the mapping tool maps the fixations data onto the restored pages to thereby identify elements-of-regard upon which the user fixated and locations thereof, and stores the identified elements-of-regard and the locations thereof.

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