Optimizing interest potential

• US 6,606,102 B1
• Filed: 06/02/2000
• Issued: 08/12/2003
• Est. Priority Date: 06/02/2000
• Status: Expired due to Fees

• Current Assignee: Gary Odom
• Original Assignee: Gary Odom
• Inventors: Odom, Gary
• Primary Examiner(s): Bayerl, Raymond J.
• Assistant Examiner(s): Thai, Cuong T.
• Application Number:
  US09/586,278
• Time in Patent Office: 1,166 Days
• Field of Search: 345/744, 345/968, 345/733, 345/745, 345/747, 345/764, 345/765, 345/866, 345/810, 345/835, 707/3, 707/5, 707/6, 707/10, 709/201, 709/202, 709/203
• US Class Current: 715/745
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Described are methods to accommodate user interests in content available in information-rich software environments. As a dynamic process, user profiles are surreptitiously obtained by discerning and collating user interest based upon patterns of search and selection of displayed descriptor-based content. Based upon encapsulated user profiles, content characteristics of interest to users may be discerned, and content display altered to optimize individual user interest potential.

Claims

1. A method in a single computer or networked computers for tailoring display of multiple user-selectable content packages on a single computer screen display based upon previously encapsulated user valence, comprising the following steps:

assigning descriptors to content packages, said descriptors comprising at least in part a categorization and including attributes independent of categorization, wherein an attribute may apply to multiple categories;

displaying multiple said content packages on a single display of a user'"'"'s computer screen;

recording any user selection of at least one said content package having said descriptors;

repeatedly displaying said multiple content packages and recording said user selections while dynamically encapsulating user valence at least in part based upon both the categorization and attributes of the content descriptors of a plurality of selected content packages.

2. The method according to claim 1, wherein said categorization of said descriptors is hierarchical.

3. The method according to claim 1, wherein encapsulating user valence solely based upon content package selection or absence of selection, with no user typing of text evaluated as part of encapsulating user valance.

4. The method according to claim 1, with the additional step of encapsulating user valence based upon both content package selection and user typing.

5. The method according to claim 4, wherein, as part of encapsulating user valence, said user typing is related to at least one content package descriptor.

6. The method according to claim 1, with the additional step of encapsulating user valence based upon both content package selection and user typing of at least one search word.

7. The method according to claim 1, whereby identifying user interest in at least one category and multiple attributes.

8. The method according to claim 1, with the additional step of selecting for display among other content packages at least one first content package having at least one attribute having been identified as being of user interest, but said first content package not having been identified as being in a category of user interest.

9. The method according to claim 1, with the additional step of identifying multiple categories of user interest and ranking said categories.

10. The method according to claim 1, with the additional step of ranking said attributes of interest.

11. The method according to claim 1, wherein at least one said displayed content package does not have text.

12. The method according to claim 1, wherein at least some attributes are categorized.

13. The method according to claim 12, wherein said attribute categorization is hierarchical.

14. The method according to claim 12, wherein said attribute categorization is independent of content descriptor categorization.

15. The method according to claim 1, wherein a template is used in placing at least some of the displayed content packages.

16. The method according to claim 1, with the additional step of accounting for the relative display value of at least one displayed and selected content package in encapsulating user valence.

17. The method according to claim 1, wherein said content package descriptors also include a measure of display value.

18. The method according to claim 1, with the additional step of accounting for distraction in encapsulating user valence.

19. The method according to claim 1, wherein a user identifies himself or herself prior to displaying content packages that form the basis for encapsulating user valence.

20. The method according to claim 1, with the additional step of encapsulating user discrimination using proximity as a basis.

21. The method according the claim 1, with the following additional steps:

evaluating relative potential user interest between at least a first and second content packages based upon encapsulated user valence;

determining a higher relative potential user interest in said first content package over said second content package;

displaying said first content package with less display value than said second content package.

22. The method according the claim 1, with the following additional steps:

evaluating relative potential user interest between at least a first and second content packages based upon encapsulated user valence;

determining a higher relative potential user interest in said first content package over said second content package;

displaying said first content package with more display value than said second content package.

23. The method of claim 1, with the following additional steps:

encapsulating user valence for multiple users;

ranking the relative interest of at least two descriptors to said multiple users.

24. The method of claim 23, wherein said descriptors are categories.

25. The method of claim 23, wherein said descriptors are attributes.

26. The method of claim 1, with the following additional steps:

encapsulating user valence for multiple users;

ranking the relative disinterest of at least two descriptors to said multiple users.

27. The method of claim 26, wherein said descriptors are categories.

28. The method of claim 26, wherein said descriptors are attributes.

29. The method according to claim 1, wherein content packages are provided by a server computer through a network to a client computer for selection by a user of said client computer.

30. The method according to claim 29, wherein data encapsulating user valence resides at least in part on said client computer.

31. The method-according to claim 29, wherein data encapsulating user valence resides entirely on said server computer.

32. The method according to claim 1, wherein user identification is kept on a client and accessed by a server prior to display of content.

33. The method according to claim 1, with the additional step of identifying user disinterest in at least one category.

34. The method according to claim 1, with the additional step of identifying user disinterest in at least one attribute.

35. The method according to claim 34, with the additional step of encapsulating user abstinence.

36. The method according to claim 1, wherein identifying user interest using at least in part a measure of decisiveness or consumption.

37. The method according to claim 1, with the additional step of altering display of content packages based upon said encapsulated user valence.

38. The method according to claim 37, wherein said display alteration includes at least in part removing from further display a content package previously displayed more than once to said user.

39. The method according to claim 37, wherein said display alteration includes altering the location or size in display of at least one previously displayed content package.

40. The method according to claim 37, wherein said display alteration includes altering the display of at least one previously displayed content package in a way that reduces said displayed content package'"'"'s display value.

41. The method according to claim 37, wherein said display alteration includes altering the display of at least one previously displayed content package in a way that increases said displayed content package'"'"'s display value.

42. The method according to claim 1, wherein at least one said single display comprises at least two content packages, each said content package having at least one category and at least one attribute, but with no common category or attribute.

43. The method according to claim 42, with the additional step of encapsulating user valence based upon both any category and attribute of any selected content package.

44. The method according to claim 42, with the additional step of encapsulating user valence based upon both any category and attribute of any content package not selected.

45. The method according to claim 1, wherein said content package descriptors are non-quantitative.

46. A method in a single computer or networked computers for tailoring display of multiple user-selectable content packages on a single computer screen display based upon previously encapsulated user valence, comprising the following steps:

assigning descriptors to content packages, said descriptors comprising at least in part hierarchical categorization and including attributes independent of categorization, wherein an attribute may apply to multiple categories;

repeatedly displaying multiple content packages on a single display of a first user'"'"'s computer screen, at first without regard to the specific user, then at least in part accounting for encapsulated user valence, as follows;

recording any user selection of any content package having said descriptors;

dynamically encapsulating user valence at least in part based upon both the categories and attributes of the content descriptors of a plurality of said selected content packages, whereby identifying user interest in at least one category and multiple attributes.

47. The method according to claim 46, wherein encapsulating user valence based upon content package selection and absence of selection.

48. The method according to claim 47, with the additional step of determining a descriptor of least interest to said first user.

49. The method according to claim 46, with no user typing of text evaluated in encapsulating user valance.

50. The method according to claim 46, with the additional step of incorporating into encapsulated user valence typing by said user.

51.The method according to claim 50, wherein said user typing is related to at least one content package descriptor.

51. The method according to claim 46, with the additional step of repeatedly displaying multiple content packages having overlapping descriptors, at least one descriptor having been identified of interest to said first user.

52. The method according to claim 46, with the additional step of altering display of content packages to said first user based upon encapsulated user valence.

53. The method according to claim 46, with the additional step of identifying at least one other second user with an interest in at least one descriptor of interest to said first user.

57. The method according to claim 46, with the additional step of determining a descriptor of most interest to said first user.

54. The method according to claim 54, with the additional step of determining descriptor valence aggregation for at least one descriptor of interest to both said first and second users.

55. The method according to claim 55, with the additional step of determining content valence aggregation for at least one content package.

56. The method according to claim 55, with the additional step of determining content valence aggregation for at least one content package that has not been displayed to said first user.

58. The method according to claim 58, wherein said descriptor of most interest is a category.

59. The method according to claim 58, wherein said descriptor of most interest is an attribute.